 The European Union signs $27 million funding to boost Kenya's exports. The European Union is a supernational political and economic union of 27 member states that are located primarily in Europe. The aims of the European Union within its borders are promote peace, its values, and the well-being of its citizens offer freedom, security and justice without internal borders while also taking appropriate measures at its external borders to regulate and promote trade, as well as other bilateral agreements with other unions and nations. Kenya on the other hand is an East African nation with diverse and abundant wildlife and natural resources. Hello there, welcome to another exciting video presented to you by Africa Reloaded. If you are new to our channel, please subscribe and turn on your notification icon as well. In a bit to accomplish one of its external aims, the European Union, EU, has signed a $27 million agreement to support Kenya's efforts in boosting exports of high value horticultural products to Europe and other international markets. The funding will be used to enhance the quality and safety standards of Kenya's produce as well as to support the country's efforts in complying with international trade requirements. The agreement was signed between the EU and the Kenyan government in Nairobi with representatives from both sides in attendance. The funds will be channeled through the EU's Market Access Upgrade Program, MARQP, which aims to support African countries in improving their access to international markets and increasing their exports. Kenya is one of the largest exporters of horticultural products in Africa, with a significant share of its produce being sold in Europe. However, the country has faced challenges in meeting the strict quality and safety standards of international markets, which has limited its potential for growth and expansion. The EU's funding is expected to help Kenya address these challenges by supporting the country's efforts in improving the quality and safety standards of its produce, as well as by providing services to help Kenyan producers comply with international trade requirements. In addition to supporting Kenya's horticultural sector, the funding will also be used to improve the country's trade infrastructure and to support the development of small and medium-sized enterprises, SMEs, in the sector. This is expected to create new jobs and opportunities for Kenyan farmers and producers, while also boosting the country's overall economy. Overall, the EU's funding is seen as a major boost for Kenya's efforts to expand its exports and increase its participation in international trade. With the support of the EU and other international partners, Kenya is well positioned to take advantage of its abundant natural resources and skilled workforce to become a major player in the global horticultural industry. The MARKUP program is part of the EU's broader efforts to support African countries in achieving sustainable economic growth and development. By providing targeted funding and technical assistance to support key sectors, such as agriculture and trade, the EU is helping to create new opportunities for African countries to participate in the global economy and to promote regional integration and cooperation. The program also aims to promote gender equality and social inclusion by ensuring that women and marginalized groups have equal access to the benefits of economic growth and development. This is in line with the EU's commitment to promoting human rights, democracy, and good governance in its partner countries. The EU has been a key partner in Kenya's development efforts for many years, providing significant funding and technical assistance to support the country's development priorities. In addition to supporting the horticultural sector, the EU has also been active in promoting renewable energy, promoting sustainable agriculture, and supporting the development of small and medium-sized enterprises in Kenya. The EU's support for Kenya's exports is also part of a broader effort to promote sustainable development and reduce poverty in Africa. By supporting African countries in achieving economic growth and development, the EU is helping to create new opportunities for millions of people across the continent to lift themselves out of poverty and achieve a better future for themselves and their families. In conclusion, the EU's funding agreement with Kenya is a major boost for the country's efforts to expand its exports and achieve sustainable economic growth and development. By improving the quality and safety standards of Kenyan produce, supporting the development of SMEs, and improving the country's trade infrastructure, the funding will help to create new jobs and opportunities for Kenyan farmers and producers, while also promoting regional integration and cooperation. Thanks for watching to the end. Tell us in the comments section what you think of this funding deal. Will it be beneficial to Kenya or the European Union? Please remember to like this video, share it, subscribe to Africa Reloaded. Do not forget to turn on the notification icon to get alerts of newly released videos.