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How The BBC Made Its Animated World Cup Film | Anatomy Of An Ad

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Published on May 19, 2018

The BBC's World Cup trailer is an operatic montage of historic and memorable events from football's biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into a 60-second trailer. The BBC Creative duo behind the spot explained how their idea came to life in The Drum's latest Anatomy of an Ad.

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