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Published on Mar 19, 2012
On March 8, 2012, P&G hosted Federated Media Publishing's renowned Signal Summit - Signal P&G. The Signal Summits are one-day conferences focused on the most important topics in digital marketing. The format was a mix of thought-provoking interviews and rapid-fire case studies from some of the most innovative digital companies. The program was hosted by John Battelle, co-founder of Wired Magazine, Executive Chairman of Federated Media Publishing, and one of the nation's foremost thought leaders on the intersection of the Internet with the practice of marketing. The summit, specially designed for P&G, brought together some of the world's most high-powered digital industry leaders.