 All right. Hi everybody. Welcome to the public Q&A call great to have you here Thanks for joining me. And if you didn't hear what happened with my first call today this morning The first public Q&A call today It was zoom bombed. So I want to just share with you what that means The zoom bombing is when people Take over Yeah, people who aren't meant to be there spammers hackers trolls really jump into the call and Show pornographic images Racist or hateful chats and things like that And the porn wasn't even good I was laughing. I'm like, this is the most worst porn I've ever seen in my life. It is gross It wasn't even wasn't even but that's the point. They're they're trying to offend they're trying to You know destroy a meeting You know, I don't have any enemies. It's just that not that I know of I'm sure some people don't like me calling out some inauthentic marking practices, but this wasn't them this was just probably teenage boys who Know how to zoom bomb. They probably look for you know, they go on Facebook and or any social media and search public zoom And then they find links and then they go then then do their thing, right? It was traumatic for me for sure. I I'm glad that when it first happened I was You know, my first reaction. Thankfully was was was was actually one of curiosity. I was like Well, how how are they doing that? That's so fascinating. Like I thought I had control meeting But how are they doing this and this and so they taught me a few things The silver lining is Like oh, I didn't know zoom even them when you turn off the screen sharing for participants. They can still share sound Not unmuting but sharing their iPad sound. Okay. Well, now I know so You know, there was somebody here who? Yeah, I'll just go ahead and share what I what I what I see as the really the only solution that I can think of at this point and Give me a second here Okay, so really the only solution and Liz asked Liz asked us she's not here right now, but she can watch this later You know when you when you Google how to prevent zoom bombing, right? Typical advice Don't turn off ability for for people to screen share Don't don't let people unmute, you know Which I understand obviously You know this These are not for the trolls. These are for people who accidentally Do these things? But with good intention with good intention, you know, I mean like like I have some Clients students who are not as tech savvy and and maybe they accidentally share their screen and they're oh, I'm sorry You know, that's not that's then you turn off the ability to screen share that makes sense, but people who Then you have to turn off screen sharing you have to turn off annotations You have to turn off Ability for them to speak and then you have to turn off the chat because the chat was filled with racism And they renamed themselves. They actually read anyway It's like what if you're not going to let them chat screen share or do or speak you might as well do a Facebook live video It might as well be one way not not an interaction If you don't let them show their video also, which I'm grateful those of you who are here. I'm able to see you on video I might as well just be doing a video for you. Why am I why are you even here? Right? So so really the the only solution that makes sense to me is Just be careful who has access to the zoom link. Well, people go. Well, what about the zoom password? Hey, listen, this the zoom password. That's the same thing If I give you the zoom link and the zoom password and then you share the zoom link and zoom password What's the point? There's no point in being the password protecting it. That's the same thing So you only you only need to be careful who has access to the access information Which means right don't post the zoom Link anywhere publicly. Okay number one not on a Facebook event page or or or anywhere public It's okay to do this and You know fine to do it in small private groups where you know everyone. Okay, of course, that's fine I I have done I've been doing zoom meetings for years and Every week I do I can't can't me I do probably two or three zoom meetings a day With the same zoom link forever and so if someone That people have this idea that ooh zoom is not secure because anyone can find no nobody can find your zoom links The zoom link is very complicated set of numbers. Nobody can oh, yeah, but they have software now that can get zoom numbers Bologna no one not no one I know is I haven't heard of people really actively using that software to like Well, let me check every single zoom meeting. That's ridiculous So so the reality is that if you as long as the zoom meeting link is private To just to the people who who are meant to have it and then you tell people Please don't share the zoom link and because for security purposes spammers can get in that's all you have to say And and so a couple things one is if you are doing And I'll write this down as well in the in the live chat. Okay, so basically so basically If if it's a free event Anyone can register. Okay, then just close registration, right? 30 to 60 minutes before the meeting and plan for yourself to be Sending out the zoom link 30 to 60 minutes before that's it You know mass email obviously for for ease, right? So so that's out. That's the simplest solution Just say hey listen, you can you can sign up for the zoom up to one hour and and for everyone who signs up right like Make sure sign up confirmation says check, you know, check check your email 30 minutes before for it for the zoom link That's all you have to say you see what I mean. That's a simple solution and then you just use and then um And you have questions in your registration That vet people that vet people Open-ended question a simple open-ended question is enough right Related to your topic your topic. So What question do you have about authentic business? No spammer or troll is going to like do the work to figure out. Well, how do I ask a good question here? Or or another question is um Say how you discovered me. Well, maybe people say well from a friend. That's that's not helpful So so I think it's probably better to have some question that or For security Yeah, I was going to say ask people to share their facebook profile link for you to look at but You know, this is the most realistic and simple way of going about it Just like ask them a question if you're teaching reiki, you know, hey, what question do you have about reiki? And people are you know, and then you only accept the people who have who have a thoughtful question And you send the link zoom link to them if someone is asking a question that seems suspect Then it's okay. You don't send the zoom link to them and and you might want to say You know, uh, the zoom link will be sent to to people Who asked a question? You know something like that or or unless you know them sometimes people register. Oh, yeah, I know jeffrey Yeah, that's fine. You know, I'm just gonna lie to me and you know, that's fine But it's only for the people who who you don't know like you never heard of their name We never you don't you don't you know, they're not on your email list or if you were familiar with the email list or whatever Then you go, okay, ask ask a question right like that. So, um There there was there was there was uh, there were You know a few people who registered for this who who didn't ask a question So then of course that got me nervous So I emailed them individually to say hey, you know, I'm embedding people because you know, I don't know I don't know you and I'm not familiar with your name. If you don't give me a last name, especially and You know, I so what I do is I quickly search that person's name in my email to see if they'd register for my email list or whatever I can't find their name. Then Then I vet them, you know, so so it's it's really a to me That's the simplest solution and then the other solution, of course, besides doing all this for for the free stuff is, um Make it a paid event Okay No troll is going to pay to spam your event. Okay All right. No, um, especially if Especially if it's if it's more than A few bucks, right? Now if it's like if it's like a major event where there's going to be hundreds of people There might be a troll who's like, uh, I don't mind spending ten dollars for the thrill of zoom bombing an event But but you could if you if you even if you were doing a ten dollar event That's going to be lots and lots of people you could say hey, listen The event is is fifty dollars, but I'm going to refund you 40 After you come to the event and fill out the feedback form. And so you just basically mass paid mass pay on paypal mass pay Just put a quick spreadsheet together with the email list of everyone paid for the event mass pay them 40 That's it. Everyone gets 40 dollars back. You know, it's as simple as that or everyone who fill out the feedback form Um, so so so but long story short, I have never had zoom bombing happen in any of my paid courses Uh, my paid courses are usually at least 50 dollars and up So, you know, I don't know what the threshold. I I don't I doubt that anyone's going to pay 10 dollars to zoom bomb an event So even if your thing was 10 dollars or 20 dollars It's probably going to be the simplest filter and and you just share the link with everyone who paid for the thing And just hey, please don't share this anywhere else So that's the simplest way is to do a paid event Otherwise for the free thing you just have to do a little bit of vetting for the registration form and that's it So, uh, don't worry about the zoom thing zoom. It's not see look this one This this event right now. Well, it's still 10 minutes in we'll see if anyone zoom bombed is probably not But you see what I mean? I vetted all of you. So only the those of you who are here have the link and you're not going to Share it everywhere else. So Yeah, so anyway, that's the simplest solution. Anyway, um Welcome everybody for uh for To the event. I'm I'm still recovering from this morning's a traumatic experience. It was uh It was, you know, like I said, my first reaction was one of curiosity. How are they doing it? blah blah But then I was got really concerned about the triggering images for my attendees And of course my third concern was my reputation. Obviously, this is being facebook live stream and everything Um, and then after I got off the call then it then it hit me like this feeling of being raped like this feeling of being terrorized and and sort of Um violated, uh, you know, it's like that was my event. I was in control But no, I'm not in control a group of trolls came in and and did all that So I was like, oh my what have I hacked whether they hacked my website? Are they after me? No, it's it's all irrational fear, of course after rationally After an event like that there are these irrational fears But nobody care. I mean these zoom trolls are just going from zuni event to zuni event They're not trying to like hunt you down or anything like that. There's there's no one wants to do all that work The zoom trolls are just having fun. They're Teenage boys. They think that's fun. You know, and I remember as a teenage kid I'm sure I did some disruptive stuff that you know, um These days it's called zoom bombing, you know back then. I don't know what I did but uh, so Anyway, thanks for those of you who happened to Go through that experience with me. I apologize for You know for for what happened and hopefully we all learned from that and we can all Have better zoom meetings going forward. So I know at least one of you was was there this morning. So Thanks for thanks for bearing with us to stay bearing with me through that So anyway, let's keep going here. Um On the questions Um Okay, so I'm going to first take the questions from those who are here Live and then I'll I'll go into the questions from Those who sent but can't be here live and uh, I see Sean is here. I was trying to take a question this morning But that was that was uh Once the zoom bombing happened. I had to stop the meeting. So could take a question. So here we go Sean says which tasks and projects do you outsource on a regular basis and Basically these Yeah, I don't do graphic design. Well, I do. I actually do graphic design very amateur for my personal private client stuff But not for the public stuff. So like if I want to do, you know, a book cover, obviously, you know book book cover You know audio book cover Um Yeah, you know, I even do the own graphic design for my own course cover images because they're so basic They're there's really nothing there. So so anything like that audio editing for professional audio editing. I really should well Yeah, um, yeah professional audio editing. I can do my own really really basic trim this trim that kind of thing But professional ones that I do, uh, if I needed to trim videos, um Uh a lot Like, you know, okay, I gotta trim do 20 20 edits on this video I might I might you know outsource that to say, all right trim from here to here. Well, if I knew time time stamps Oh, okay. If I need to trim videos a lot and have transitions between the trims Then then then I would outsource it otherwise and it's just trimming a few things front and back and maybe this middle section I can do that on on quick time, you know, it's super super easy to do that Researching potential collaborators to reach out to Uh, it's very time intensive, but it's very important work. So Now that I have a an affiliate program, I don't I'm kind of taking that off for a while But uh, this is something that I have definitely outsourced collaborators meaning uh people who could promote my courses and my you know my my programs things like that um Let's see. Uh, if needed also, uh, the outreach, you know, I I I prefer personally to you know send um Send the outreach myself personally, but if I'm reaching out to you know, 50 people or something or 100 people Then I might I might get a very thoughtful va To do the outreach, you know that that would you know say hey, listen, um Go ahead and do this if you can Mention something about their website that you really appreciate you might want to say that and otherwise the here is a template kind of thing So I hope that helps Okay, all right. Uh, let's keep going here just going down a list of people who are here Let's see here Give me just a moment Oh Denise. Yes, we're we're gonna get to you as well for sure Okay, so Can you recommend a step-by-step startup checklist? I thought having a website platform as a hub of operations would be first But I've read that you don't agree. Uh, also, why do you not recommend wordpress when everyone else seems to yeah great great question So why not website first? Um, I recently wrote my Bit of a rant blog post about that and I just wanted to make sure I give you the link to that those who didn't read that blog post And in fact, I do Mentioned the first steps here. So that might that might kind of solve the problem. But I just uh, why not website first? Okay, so that's that's that's why why not basically, uh, you it's really, um You get clarity about your business about your niche about your message by doing Doing the work of market research and actually talking to enough working with enough clients That's really after that is when a website should happen. Uh, and not before anyway, read that blog post for more Um, and business startup checklist step step by step. Here it is, you know, right right here really I've I've got my five steps here. So, um, you know, if you have any questions about these five steps Let me know and we can go go into this more deeply. But I just you know, since it's here I just wanted to show it to you and Yeah, so that's that Oh, and why not wordpress? Um, why not wordpress? You know people who there's a There's a very, uh passionate Contingent of wordpress users Uh, and whenever I talk about this, I I can offend people who absolutely just love wordpress and think everyone should use wordpress So I'll just say that um, you know, it hasn't been easy for me Right, it hasn't been easy. I don't want to do the maintenance Uh, even though I'm probably tech savvy enough. I don't want to have to have to use my time to do the maintenance Yes, george you can outsource the maintenance. Well, then you go. That's another that's another cost Why not outsource the maintenance? to Right wicks, right wicks strikingly Those are probably the two that I would go with if I were um, kajabi If if a serious course seller and and don't mind paying 150 a month for your website and course platform, then I would go with kajabi Otherwise, these are much cheaper wicks or strikingly and there's much they're much easier right now I'm using weebly Uh, I wouldn't recommend going there because they haven't they have not updated their platform for years And I'm just too lazy right now to switch. So there it is and also, um maintenance and security Upkeep because wordpress has a lot of security issues ongoing. We and you have to and plug in compatibility and you know Tability and all that other stuff that like you end up, you know, having a little bit of a part-time job Not maybe not maybe not that extreme, but but yeah, and it's also hard to make it also Well, it's with themes these days. It's not that hard to make it look good But wicks and strikingly are essentially like well, they do all the maintenance They do all the security upkeep. They do all the plug-in compatibility and Millions of millions tens of millions of people use these websites and they're happy with them. So why don't we use them? Well, but wordpress has all these functionalities. Well, yeah, but realistically Are you going to use them? If you if you get so sophisticated one day that you end up using Some advanced functionality is essential for your business You will have enough money by that point to switch over to wordpress if you want to listen I I Have a successful business. I have a have a six-figure business for 10 years now Sophisticated you have lots of courses out there being percent. I have it's pretty sophisticated Well sophisticated solar printer business, right? I haven't needed anything wordpress does Even at the stage. So what's the point? I'm successful In an industry that's extremely competitive People who are looking at my website judging my website all day long because I'm supposed to be you know a marketing guy and yet my word prep my my website is on the simplest platform the most You know that simple platform that hasn't even innovated itself in years And I my business has gone up every year Ever since I've rebooted my business and I kind of restarted again. It's gone up every year since 2016 Even this year during a pandemic year. It's higher than last year so Yeah, I don't think this wordpress thing is Is necessary again if you're if you love messing with that stuff go for it if you if you enjoy it go for it No problem, right? It's just for those of us who don't want to mess with it Do you think writing a book is a good initial way of introducing your business to the world or would a blog be better blog hands down For sco for shareability And After you write a bunch of blog posts Turn them into a book It's that's that's what I did. I've had four I have four books now, right? so Yeah, that's that's my recommendation and yes, of course launch a book but after you've already gotten the benefit of Getting your stuff out there for a year year and a half two years however long it takes you to write enough Where you feel like all right? I think I've gotten enough for a book here But the whole time you are marketing yourself instead of all right. Let me sit down for three months and write a book and then get it out there The problem is this right when you sit down at once and write a book, right? Those who write books without vlogging them out first Missing out on precious opportunity for market research right market research Questions that further your your your material and all that Opportunity cost of marketing. I mean that marketing In in those months years, right? Why why not right audience marketing slash audience buildup right audience buildup in those months years so I hope that helps and All right, let's keep going here and if you have any questions by the way That are follow-on to this. We are a small group here in the zoom meeting So you can just unmute if you want to kind of follow up with anything I'm saying just interrupt me because otherwise I just keep talking So if you have anything just interrupt me feel free to oh, george. Can I ask something? That's totally fine Or or add a chat in there and I'll I'll try to grant at the chat So Okay, how can I get myself to be consistent and methodical about my business despite my goal of having a business I approach it and fits and starts. I realize I hate the word business. Maybe it's subconscious Yeah, that that could be right, you know call it call it your true livelihood or whatever you want to call it To make it More interesting. This is my well. This is why I call it my authentic business right because that that excites me much more You can call it my you know my calling right or you know my You know my my ministry really Right, so so any use anything that but in terms of Productivity so essentially you're asking a question that is one of my favorite topics, which is joyful productivity right joyful productivity one of my favorite topics and I have an entire course on that. I just want to show you real quick I'm not trying to sell it but just in case you want to follow up on that more The link is george cal.com slash time very simple mindful time management. I basically give you dozens of my own practices That's I think it's two maybe 20 to 30 of my own practices something like that Uh, if you want to go deeper, but let me just give you some of the things that kind of come to mind for me right now About about being consistent and methodical because that's one of the questions. I get most often Consistent methodical, you know for me it comes down to Following a set schedule right now. We've all heard that for so many years The question is well, how do you follow a set schedule? I don't feel like it The time comes for me to do you write my blog post that it says that on my schedule But I don't feel like it right and so How to deal with I don't feel like doing this right now, right? I need to be inspired before I do it Right. So how do you do it? Okay one tool? I'm just being very practical here, right focus mate.com I use it multiple times a day. I literally use it three Usually about three hours a day. I'm on focus mate and it helps me to I tell my focus me part or hey listen, I don't feel like writing my blog post right now But that's what on my schedule. It's on my schedule and I know and also Um as you do what you plan Even when you don't feel like it and you feel proud afterwards, right? That is a signal. You are following your purpose in stretching yourself right, so it's it's the practice of Going beyond comfort zone Again and again that stretches. You know that enlarges comfort zone So in other words, I used to you know, I said this in before and blog posts of the past I have had pretty much writer's block most of my life In part because we immigrated to this country when I was seven years old and I was First of all, I was the third kid. I was the youngest kid in my house always told to be quiet Just listen to the adults my my two brothers are much They're close in age, but they're they're both much older than me And so I was always told to be quiet because I was I didn't know what I was talking about So be quiet. Don't don't talk just listen, right? So I got trained in that early on and then we we moved to a country where I didn't know the language As a young kid in elementary school where it was easy to get You know laughed at ridiculed bullied for being quiet Okay, and the quietness. I'm sure also has something to do with my Asian culture tradition or whatever compared to you know, the kids that grew up here, right? In the more much more individualistic and gung-ho America, you know, so all all those factors made me A bad communicator most of my life I couldn't I couldn't I hated writing and Speaking also was fits and starts and was so I had to do a lot of practicing you know Speaking thankfully the practicing was a little bit easier because I was nurtured by You know helpful teachers and things like that throughout high school and college So that was a bit better, but writing I still hated of course with the trauma of college You know writing papers all night long, you know It's terrible. I had I was an English major. So it's like a tons of paper long story short By writing every day For a hundred days And publishing my writing for a hundred days now I took off the weekends, but Monday through Friday And I could only do it by start by by by doing it on my phone Because then I didn't see the blank large screen on my computer that freaked me out So the blank screen on my phone was less freaky because I was also used to Texting friends or writing emails on here. So I'm just much more comfortable on my phone So I I always I felt fairly like whatever you need to do start See if you see if there's a place where you do that kind of thing that's more comfortable for you For me the hard part was writing. So so I had to do find. Okay, where do I write that is more comfortable? Oh, yeah my phone. So let me start writing my phone And give myself the deadline every day you got to write and publish even if it's 10 words You know even if it's bullet points, you're gonna write and publish you don't have to be a eloquent You know novel writer kind of thing. So anyway, um and and by and by continually Practicing stretching myself a little bit a little bit little bit every day Just like muscles just like exercise now. We have the ability to you know run one mile when we couldn't before How is that possible? It's the same body. Well, it's not the same body, right? That your body has changed and it's the same psyche. How can I write so much now where it's not the same psyche? My psyche has changed. So it's it's really um Yeah, and also talk about practice also the practice of following our schedule day after day makes following The schedule easier Over time it just gets easier, but if we practice the opposite if we practice the opposite It's on my schedule, but I don't feel like doing it Then we're practicing that and that gets easier also and and telling uh, you know, um You know and and you know, I've had clients in the past Who now I think of a client who was like a high performing person in his in in their field and they paid me a lot And week after week we just come back and they didn't do their their work and to be honest I've realized at this point that I'm not a good coach in that way Like I I am not a good coach in holding your feet to the fire I am more of a consultant. You come to me with your questions. Let's solve it. Let's figure out a way But you got to do it. I'm not going to like text you every day kind of thing, right? So That person and I practiced Them not doing it. So we got easier and easier over time for them not following through And I practiced not holding their feet to the fire. So I got better at not holding it So it's like everything we it but that's our ourselves too because you are your most important client You are your most important client. So how you treat yourself as a client Are you holding your you're you know holding yourself lovingly? To the to the fire of love, you know to to the fire, you know, it's okay I know it's scary But you don't have to write a blog post you just write 10 words. Can you do right 10? Just write whatever comes to you and then massage it for the next 30 minutes That's it and then just post it and oh you're too scared to post it publicly. It's okay Let's post it to our three friends who are supportive. Let's post it to this private group that we know we feel safe That's it. So we're all just practicing practicing practicing Safe places safe places a little bit less safe, but we're practicing there, you know, but it's really personal growth right and professional development it's about How do we artfully and gracefully experience the uncomfortable Right and it's okay to be uncomfortable and that's one of the lessons that I learned Just this year. It's taken me all my life to get to this point. Oh my god. No one ever told me No one ever told me or maybe no one has reminded me in too long. It's okay to be uncomfortable Like whatever it is. I feel shame. It's okay to feel shame Don't don't don't eat your way out of it or don't don't you know anger your way out of it Don't resent your way out of it. It's okay to feel shame. It's okay to feel like I just did something So it's okay to feel guilty. It's okay to feel Like I'm procrastinating, but I'm gonna it's okay to feel it's okay to feel whatever Everything is okay. I don't have to eat my way out. I don't have to you know You know blow up at somebody To to get my way out of that feel. Anyway, that's my biggest lesson this year And I think it's gonna it's a life changing muscle. Oh, I feel I feel shame right now. Oh, I feel blame. I feel self blame Oh, that's that's okay to feel that how interesting what it what's I know there's a gift here I can't figure it out right now, but I know one day I'm gonna be look back and go Wow Now I get it now I get why that was such a valuable experience I don't get it right now, but I know it's coming. I know it's coming It could be tomorrow actually or could be my life review. I don't know when but I'm gonna find this moment to be so valuable so thank you for this experience and then Thank you for this valuable experience And then what can I do? What's what's useful that I can do right? I don't have to figure this out right now I don't have to get rid of my shame right now or get rid of my anger or get rid of my fear Get rid of I don't have to do that right But what's the productive thing that I can do next that I know how to do that is something that's useful in my day That's all so that's how I've been moving through uncomfortable feelings and it's been so so helpful And it's made me stronger like oh, I can feel that like this morning Oh, I can feel the fear of people attacking me I can feel the the sort of the the the trauma I could feel that I could feel that one day And I'm grateful for that feeling because now I can relate to people better Right. I can't I don't have to figure this out right now. I can be I can be low energy today I can be I don't have to be high energy. It's okay Just let it right out. It's okay. However, I'm feeling it. Anyway, so I just wanted to share that very very personal Profound lesson for me that's been right. So What would you recommend as an accountability support method group or partner? Yeah, so, you know, you didn't know I was going to say it But yes, I'm going to say focus mate again highly recommend it and If you if you use focus mate and you find that you want to keep using it Um, let me know because email me because you can join my focus mate group my focus mate group means that You get to work with me and people in my group more often and those of you who are watching this and You know, it's wonderful people. So uh, so try that try focus and focus mate is free If you do three sessions a week, you can do more than three sessions It's just five dollars five dollars a month do unlimited sessions It's very very affordable for for the kind of profound impact that's been having with people I've been viewing your startup videos today Which I find address many of the above issues in the trying it out phase where I just write to see where it's going I'm inclined to include links to direct my readers to relevant sources even though I haven't developed a whole affiliate marketing setup What do you think of doing this? Okay, I'm trying to include links to direct my readers relevant source, right Yeah, um, you know let go of needing to get affiliate links, you know The truth about affiliate marketing Is that you won't uh, you only make money by doing bigger deals Um, the small money deals are not worth your headache, right or anxiety For not not being able to find a link All right, so so that's what I've learned honestly about affiliate marketing now George is like you might say well George Don't you have an affiliate program that has 160 people in it? Yes, I do and I probably shouldn't have added so many people so quickly But I just wanted to say oh my gosh. I want to support. I want to thank all these people the way my affiliate program works is that um Basically people come into my affiliate program people who are you know students and clients and you know big supporters As long as they share one of my courses that month I will put them into the Share pool of 15 percent of my total course income My total course income in month I take 15 percent and I just divide it all up into all the people who shared something that month So I just yeah, it'll be small dollars if there's a lot of people But you know, I just wanted to thank everyone just a little bit But you know, it's to really make money with affiliate marketing and I don't know if I'm answering the right question or not actually um Hi Donna Hi, actually, I wasn't thinking of making money at this point because not a real person actually I was just you know typing and as you suggested trying things out in writing But a lot of the things that I want to suggest I know of resources that would be helpful to the readers So I thought it would be handy to put a link in there I mean, I really wouldn't be I wouldn't be getting any money But I wondered if I would be wasting that opportunity by using it now instead of later on when I'm a real affiliate person or something I appreciate you asking that. Yeah. So no, that's this is this is good. I Oh, I don't even have to share my screen for this. I just want to share share with you For years I was really into the affiliate marketing thing And at some point it starts to build up because you're saying oh, I can get a little bit of kickback from this Why don't I get a kickback from this the other thing which I recommend the service all the time Why don't get some feedback from that and then it starts to build up where I don't know that might not work might not happen to you But happen to me that I started wanting to get kickback for everything I started to say oh, I'm not going to share this unless that person has an affiliate uh, you know affiliate thing And uh or well, I'm I'm well, I'm not going to publish the blog post yet because I gotta still get join the affiliate program and Get the affiliate link and and then at some point I I looked at myself and go oh my god like I I'm basically Um, I can't it's like I've stopped being the flow of sharing because I'm so concerned about the lost opportunity cost of a potential Potentially big thing that whatever when this blog post goes viral and I lose a thousand dollars because I didn't share an affiliate link in there So the reality of it is that all of that is wasted energy that that I realized over the years That's why at one point in 2014. I said Screw affiliate marketing. I'm not doing any more affiliate mark. I'm just going to share from the heart Use no affiliate links. I'm going to share what I really love and just and I'm going to make money in a different way so, um The reality about affiliate marketing the people who try to make money with them most of them aren't making anything Or most of them most of them make $50 a month and go, whoa, whoo Ridiculous all that energy went into that and you make $50 a month or even $500 a month It's not worth it. Not worth it The real affiliate marketing money comes after you built up an audience Right, so don't worry about affiliate links yet You build up an audience first when you know that okay now i've got a thousand people paying attention to me Now let's go work on affiliate deals Now let's work with this business to sell something I believe in to my a thousand people for whom this is right I'm going to make lots of money doing that But all up until then and ironically if you keep thinking about affiliate links as you build up your audience You're going to build it up in an authentic way Because you're always there subconsciously you're like i'm trying to make money from them. I'm trying to make money from them Instead of i'm sharing from the heart. I'm sharing from the heart Which energy is more powerful for building an audience? Okay When it comes to free content make it truly free Which means i'm not trying to make three dollars from this blog post or even 50. I don't care Okay, i'm building up an audience first and then i'll go do the big affiliate deals or the medium size affiliate deals Then it's worth it right then it's worth it. Anyway, so I hope this helps Okay, oh I lost Denise. I was hoping I could answer her question Denise if you're watching you can come back I'm definitely gonna i'll save some time at the end to answer your question But I wanted to kind of get over some of the um The more the questions that were kind of broadly applicable to everybody and then we'll go into more detailed questions So glorian says um And thank you glorian for being willing to share your name In the feedback and the question form some people say they suffer from imposter syndrome I feel like I suffer from be everything for everyone Syndrome. Yes. I can totally relate to that a lot of us can How do I cultivate a referral system with other coach therapists and such that's in line with my personal values and ethics Are my standards too high am I blocking myself from creating the network of professionals that will ultimately free me from the being everyone for be everything everyone's syndrome so You know given that you are here if you want to unmute and say a bit more About that that that'd be great Otherwise, I'll answer more generally It's not a bad idea To to have a a strict vetting process So so from what I'm hearing and let me know let me know this is correct The be everyone what what you mean is that well, hi glorian Hi Thanks for unmuting. So uh, do you want to say that so so am I am I correct in thinking that You you have people who ask you about different things and so you want to refer them to people But you're not sure you can trust those people That's correct. So um, what I'm a hypnotherapist and I use the same tool Yes for uh, lots of different things However, um, I also know that my clients can benefit From other people's expertise. Yes. Yeah, I cannot feel for them And I I want I I don't know how to get The right people that you know have the same kind of That heart centered Um relationship with their clients that are not You know just going to Give them something without Looking at each person individually totally Well that kind of thing So here's my here's my recommendation, right? Um, I don't have to type this out. I'll just speak it Chances are You find yourself needing to prefer a specific set of things Like oh people Well, let me ask you, you know of the things that you want to refer people to there's probably Three types of providers or two types or whatever for that that are like, okay That's more most urgent for me because most people ask me about that that's something that I don't do Isn't that true like there's yes, right, right? So so essentially you really only need to vet those two or three types very personally Maybe you could try their service or maybe you could you know have Ask ask people who have tried their service to give you genuine experiences Uh, but I I think that's that's pretty much that but in terms of even finding them even discovering them This is where You know if you join groups That are more heart centered groups Um or or ask around and I don't know you've done this yet like maybe go on facebook and ask I'm looking for you know a an acupuncturist or whatever. I'm just going to name name one Sure. Yep. Yeah, looking for an acupuncturist who who really um Is well reputed as is it really takes good care of their clients and whatever other characteristics that you want and I bet people are going to oh my gosh, my my acupuncturist is amazing or you know So uh, and and you you know, yeah So then you could kind of drill down to the people who seem really excited and someone's whose opinion you trust And kind of go from there. Okay. Thank you You're welcome Okay, so let me just see if um Any moment here i'm going to see if denise happens to be watching Uh on the um on the facebook live because if she is i'm going to get to her question Uh next because she did submit the question in advance as well And um What's that? I think denise had to go Yeah, uh, that's that's too bad. Okay. Well, I She's in my master program. So i'll find i'll find another way to Respond and thank you beings for for chatting in the zoom Live the facebook live you see this zoom this zoom meeting was not zoom bombed. I mean like most zoom I've had so many 99.999 percent of my zoom meetings have not been zoom bombed right Even though this is a public this is a public meeting But as long as i'm sure the zoom link publicly No one all the trolls are like, oh my gosh I wish I could get to that zoom meeting but I have so many numbers I have to guess right no one's going to guess it So that's the reality of it. Um, okay, so let's keep going here Anonymous says I feel like I'm creating a lot of free content on instagram And especially and while I enjoy the creative aspect of it and getting positive feedback I'm not seeing real results in terms of sales I'm wondering if there's a better way to use my content creating energies For example put out a monthly newsletter or repost my facebook instagram content on facebook. Yeah No, it's it's absolutely a valid question. Um, you know Likely buyers Likely buyers in order right I would say I would say well first of all previous buyers They're more more more likely and then of course Current buyers friends right and and then you know emails newsletter subscriber and then Basically after that I would probably say facebook facebook friends facebook fans um youtube subscribers um And then and then everything else That's what I found. That's what I found in terms of the order and so we we need to ask ourselves Well, how do we how do we then use our spend our energies? Thoughtfully when we're trying to sell something Well, let's look at this list. How do you reach previous buyers? Are they automatically added or with their permission added to an email subscriber list? You know, I automatically I automatically add Uh, my my buyers my course buyers to my monthly best content You know newsletter list and I have Basically gotten no complaints about this after having done this with many many many many people um If you're in europe Then you know follow follow gdpr gd gdpr rules and Ask people before you before you add them um So technically even if you're not in europe you're supposed to you know Take care of your european audience that way I am an i'm a known gdpr rebel. I think gdpr was set up to Tackle the spammers and The privacy concerns from big companies like google they were not meant to hold us back as siliconers So that's that's why i'm a gdpr rebel. I don't follow gdpr rules. I'm out and saying that I I will be just like i'm the first to be zoom bomb Let me be the first to get fined by gdpr, which is ridiculous. It's not the gdpr has been fine has fined so few people That there's literally a wikipedia entry for the organizations that gdpr has fined Like you literally can see And with the millions tens hundreds of millions of you know businesses around the world gdpr has fined these lists It's like come on. It's meant for the bigger spammers and people who are really You know grossly incompetent like oh they leaked out the personal phone numbers and email addresses of their clients or whatever It's grossly things like that, but when it's just people joining your email list Yeah, come on. Okay, so that's my that's my gdpr rebel So current buyers friends are you asking your current clients current students to share this? You know that's that's a question right email news. Are you sending it to email newsletters? Are you posting it on your facebook profile? Are you putting it on your facebook business page with ads so that it actually reaches your facebook business page fans? And engagers are you did you make a youtube video? Explaining why people should buy that thing and then everywhere else you might as well post if you have those things, but basically Yeah, I to to anonymous. This is my recommendation for how you really spend your marketing energies when you're trying to sell something In terms of content You know, this is really where content begins, right? So are you yes? Are you sending email news that are content? Are you posting it on your facebook profile? Are you doing it on your facebook business page with ads so you reach more people? Are you making youtube videos, etc? So Anyway, I hope that helps and um At this point, let me see here. Is there anybody here Who submitted a question? uh, especially in advance And we have about 10 minutes left. So I want to just uh answer Let me see if I um Or just anybody who has a question that we want to discuss here George, would you recommend a facebook fan page as a The easiest place to begin blogging? Okay. Yeah, thanks. Um Well, okay, so let me let me go to um Yeah, so let's see here Yeah, let's talk about this Where to begin blogging? Okay So where where to begin blogging? Um You know, there's there's two considerations here. One is where are you comfortable? posting them Okay, and the second question is where will you reach the right people? okay, so so um in terms of comfortable or You know or have you know comfortable posting them Hopefully you're you're comfortable sharing it everywhere every you know online and um So then you know if but if you're if you're not so comfortable like you're just getting going with writing Share it with supportive friends first to get the muscle of Getting good feedback right supportive feedback So so gives courage To post more publicly. So that's that's that's you know, that's one question that might be relevant to some of you So where will you reach the right people is really the You know the other question. That's that I think is important and this is where You know facebook ads Makes that easy. Okay facebook profile posts might might be relevant You know if many fb friends, you know are people you want to reach okay Makes it easy to reach any People of any interest Demographic etc. So so I would say facebook ads, you know in other words facebook text only posts On your on your business fb business page. That would be my recommendation. Okay Um And then beyond that it's really uh to reach more more the right people. It's guest blogging Places, uh other blogs that have the audience you want Want uh They are willing for you for you to write an article there if They're your friends or or They have So much content consistent content. They can't Create it themselves and frequently use guests to write okay, or You are An expert right on your topic That's interesting for for their audience And they're not right so that those are the reasons I think why people would say yes to oh sure don't I have You know write for my guest blog, you know write for my blog, etc. And then finally seo seo meaning To have your blog Found on google, etc. Okay, and for seo. I would recommend write on medium com And get good at keyword research Okay Also, also research how to get Into medium publications Or to get curated to get curated on medium Okay, so if you if you research those those things keyword research and and and how to get curated on medium That would be my my best recommendation for for seo basically That's the simplest way you could you could of course post it on your own website Um And try to seo your website, but what I've learned from just you know my at least my own experimentation is that the The seo by medium.com Is you know light years ahead of The seo from our own website. They have an entire team for seo. We are ourselves trying to figure seo out So every time I put blogs on my website at a medium the medium one always wins google You know and I've tried both I've tried like okay, but I'm gonna post it on my website first And then I'll send I'll syndicate it over to medium with a canonical link Those of you don't know what that means or those who do know what that means knows why that's important Let me let me try to get google to prioritize my website Okay, try that for a while and then I tried okay Let me get google to prioritize my articles on medium.com and then I'll put it off to my website later The medium ones always go way way higher than the ones on on so I hope this is helpful and Any other questions? Okay, and I'm going to try to answer while I'm waiting I'm going to try to answer some questions from those who were who tried to attend This morning's call and I couldn't answer questions there Okay, so Mateo says I'm a certified health coach lifestyle coach for years What's kept me forward is trying to pinpoint being indecisive about pinpointing my niche I feel this is where I need to stand out in the crowd, but it keeps me stuck Now I've arrived at a phase my life building a solid income of utmost importance This adds some anxiety and stress my my dream is to run a business mostly from home around the kids schedules Yeah, it'd be awesome. Any advice how to start? Yes And this this is pointing me back pointing you all back to my article on first steps You know first steps to starting this old opener service-based business you can google that And I I think if you google that yep, there it is there's my article, right? Obviously, that's a very specific search result, but uh search search term. But anyway, so that's uh, Mateo, that's what I would recommend starting with use this article And then ask me more going forward the other thing the other article. I want you to um to look up from me Is an article I wrote Not too long ago about Let's see here blah blah blah building trust Where was it? Where was it? Where was it? That that uh It was about oh, yeah, there it is. Okay Okay So I'll I'll get the friend link there as well I'm reaching question mark okay, so um Yeah, and I'm gonna send this to to Mateo later. So it's basically this article called I I stroke was describing what I do being a multi-potential light multi-passionate business Ah, so many things I could do it's hard for me to narrow it down to one thing. Well, guess what? Maybe you don't have to And it's true. I'm not saying that as a clever thing to say, but truly I I don't think you have to so That's my article about that. You can read that and ask me anything from there Um, oh, we talked about this that this morning before we got zoom bombed Let's see here For me as a mentor coach wanting to expand my online presence But with very limited with screen time due to migraines. Sorry to hear that Not having a large budget. How would you recommend prioritizing? So I would say videos. So so mentor coach means that you really want people who feel very comfortable with Working with you with your voice with your way of speaking, right? I'm assuming you you coach mentor them through zoom through, you know, like a video conference Or at least through the phone So if you're able to do video if not too shy to do video if it's not if it doesn't Cause you migraines or then do video put it on youtube put it on facebook using ads to to to send it out to people That's my recommendation and then writing of course writing Uh, doesn't have to be long You know, it can it can be 300 words can be effective Okay, it doesn't have to be long and then facebook ads on on on to distribute these things to the right people right And then and then collaborations with other people who have your ideal audience. I want to ask this person here, right? Who is your ideal client? Or what you imagine to be your ideal client? If you don't know who they are what you imagine to be and who and where do they find information? Where do what kind of blogs do they read? What kind of newsletters they subscribe to, you know What blogs do they read? What newsletters right which websites do they visit right? Which thought leaders do they follow etc etc Can you collaborate with those blogs newsletters websites thought leaders? You know, you don't you don't start with the most famous ones you start with people who are You know more reachable right collaborate with them meaning. Can you do a can you do a webinar? For their audience could you interview them and they interview you? That you know the thought leader that blog or that website. So anyway, that's my recommendation um I'm marketing my first book. It's on amazon google play smashbooks and my website. What are the steps do you recommend for promotion? Create a book club or webinar series about your book and highlight specific chapters In that series like all right today. We're going to go over chapter two, which is about blah blah blah blah blah Let's let let's talk it through why is this important and what are some steps you can take and what you know Really focus more focus more on The why that topic is important How that issue shows up in people's lives, right? and how How they can they can start to get You know get going on solving that issue or get you know get going on that goal, right? Okay, mel. Thank you mel for your question here How do you make the decision of choosing a date and time when it comes to your workshops? I struggle with this. I find it challenging to find the right date and time for my clients. I've tried surveys I don't get enough responses to make a sound decision Summer is even more difficult seeing that most people like to be outside. Okay, great. Yeah great question Of course, I've thought a lot about this given that I have so many online workshops, etc So here's my answer to first of all my question mel is what are the best times of the day? For you to be delivering workshops. This is really important Because if you show up at the best times of your day The workshops tend to be the highest quality, which means the word of mouth tends to be better Which means you have a larger pool of people To survey to come to your workshops, etc. So that's really the most important thing. Okay, really? Okay, now if it turns out that the best time of your day is Let's say you're in america's right? Um, and the best time of your day is like you're you're night owl you like 10 p.m You're like yay, right? Then guess what then your market is australia new zealand all of asia Plenty of plenty of market there. You could use facebook ads to reach australian new zealanders singaporeans Singapore is mainly english-speaking country high income english-speaking country, you know, so and Where else in asia? You know Japan korea taiwan You know focus on english-speaking people there using facebook ads to reach the english speakers of these countries, right? So that's an extreme example, but chances are maybe your best time is in the morning or You know, you know, i don't know 7 p.m. 7 p.m. Is still doable for for people, you know, so that's my recommendation now Yeah, jeffrey here on zoom is in japan So yeah, certainly there are lots of people who are english-speaking there. So Let's say that you're like well george, but my market let's say, you know, I don't know about mel But let's say melz is is is you know saying well, my market is north america So I have to choose a time that is really best for them Then then then here's oh two time not two time options if it's various time zones I I find it helpful to do 9 a.m. Pacific 6 p.m. Pacific Okay, those are those are the two that I that basically reach the most number of people in the world and still fit within my work hours Basically, this is a 6 p.m. Pacific time after this I'm checking email real quick and i'm going to dinner. That's it. You know, that's that's the end of my day, right? but um But the other thing if you're just going to pick one time mel So so so you might actually try different time options Even if it's not different time zones just to see so like when I first started teaching online workshops online courses I would do every session two times two different times And I would just observe How many people attended each session and that taught me a lot and what I've learned is that For my market and probably for many of your markets, okay The 9 a.m. Pacific gets way more attendance than the 6 p.m. Pacific Um, I I used to do 9 9 a.m. 3 p.m. Pacific and 3 p.m. Gets better attendance than 6 p.m. So the later it goes the harder it is for me to get people to attend but Now that my audience is larger and I do want to meet the australians where they're at in new zealanders the asians then and and the end not just that but also the people north in the americas who Want to watch this at night when they're making dinner after work You know before they they're go to bed because I I sue them and make them go to sleep So so yeah, so that's that's my recommendation is Yeah, so yeah, jeffrey says yeah 6 p.m. Pacific is 10 a.m. Over there in japan So it's great great timing for a lot of people and yeah, just test time. So that's my recommendation. Um Okay, so Yeah, I think I think that's all I'm gonna answer I'm gonna answer this one as well Sharon Was very patient this morning. She was there for that terrible experience So I definitely want to answer a question before we go. By the way, it is already past the hour So if you have a meeting to go to you might want to go and go to the meeting Thank you for being here even afterwards. I'll go for another couple minutes if you want to stay Otherwise, it's all recorded anyway So you see facebook to build an audience Sharon and by the way all the names that I share They put the full names knowing that it's going to be public. So Um I've been posting five times per week on my business page and it's related group that includes two to three offers per month offers Meeting. Hey, everyone check out this online course. Check out my services or whatever I have 313 people who like my page and I'm only reaching 15 to 20 people per post Okay, is that is that usual that seems low? She says She says that seems low of those usually zero to two people like the post But no one engages with it any further Even when I post things that are current and I'm asking for interaction I'm spending about a dollar a day on boosting my most engaged posts and only 25 to 30 new people per month Are liking those boosted posts. That's also seems very low to me I've also specified that I only want registered nurses and about half the people who like my posts are not In that audience. How can I get better results? Okay, there's a bunch of questions here. First of all I want to make sure Sharon that make sure Your ad audience Okay In the detailed targeting Section just just below. Okay. I should say Just below the detailed targeting signal edit edit your audience and look just below the detail targeting section and make sure There's no box checked that says audience expansion Okay, so for most of us well For most some of us, uh, we don't have to worry about that because that box is even isn't even there But for some, uh, people who are kind of just I don't I don't I think it's for people who don't have a large enough audience yet Maybe or they're getting started with facebook ads or something facebook kind of Assumes you want audience expansion? Which is a bad idea for you It's a good deal for facebook because facebook that means facebook will get you more Results quote unquote, but the results are not the results you want. It's not the people you want So you make sure to uncheck audience expansion Uh, so that you're reaching just the registered nurses. Okay, not people who are similar like registered nurses No, you're just that the second thing is um, you're wondering about your organic reach you have 313 people Each time you're reaching 15 to 25 people. So let's look at that 15 divided by 313 is 4.7 4.8 percent and 25 divided by 313 is 8 about 8 percent. So you're reaching between you know, so you're reaching So you're reaching between Uh, four to eight percent organically. Okay on your biz page. Okay. Let's let's take a look at mine How many am I reaching? Okay So, um, let's take a look here. All right Okay, so first of all my I have, uh, I have 6,000 And 600 6,600. Okay, 6,600. This is just the people who are Recent one week period only 5,000 of my fans were online. So the other thousand weren't online that kind of thing So, uh, so so look at mine. All right. Um, let's look at Uh, let's look at this one or no, let's look at the typical ones, right? So how many am I reaching? Let's let's take a look engagement rate Okay, look at my engagement rate Sharon I'm down to the five percent sometimes six percent 12 percent 15 percent That five percent seven eight So yes, it's I mean I would like to see sometimes that you get into the 12 15 percent range like I do. Whoops Where is it? Where did it go for this one? Sometimes I get into the 15 range Sometimes, you know with with really viral posts posts that are like people want to say something about like my zoom bombing experience That gets a 19 percent, right? But you know a lot of posts get five percent or six percent and that's fine, right? That's fine So that's fine Zero two people two two people like the post no one engages any further even when I'm posting that are current and asking for Interaction Okay, so it really helps to have a few true fans following Uh commenting on your content Okay, even one thoughtful comment Or at least positive comment Other, you know more than one word now like amen doesn't count, okay Or thank you doesn't doesn't won't won't won't have this effect But but even thoughtful or at least positive comment more than one word Will get a lot more comments on that post because people are given permission, you know People need to feel safe and be given permission That someone like them is commenting Okay, and so if you are only using facebook ads and you you haven't gotten your own friends Who are you know sharing trying to reach nurses? What about your friends who are nurses, right? Get your friends slash supporters Who are the type you want to reach? You know type of person you want to reach to comment on your fb posts Okay, so how well how do you get them to do that? Okay? You might you know This is not my favorite strategy. I should say but you might trade with a few friends You know trade with with two friends to say I'll comment I'll comment on your fb post asap and And you can try to do right to do to do To do the same for me. Okay, so so that's that's not my favorite strategy I'll put this down a little bit, but whenever you've made a fb post Before you boost it email to your subscribers the link to that post To have them comment on it. You see what I mean? So so let me let me show you how to get the link to a post Those of you who who don't know To get the link to a facebook post to email it out in your newsletter You find the facebook post Okay, you find whatever the post is whether it's a video or a post same thing. There will be a timestamp If you click on the timestamp it will bring you to an exact link That you can copy and paste into your newsletter now You don't need anything after the question mark Gobletly go there's a lot of weird Code that facebook puts in to the you know, look at look at that long link, right? You all you need is the link that that that ends with the question mark the slash question mark You just need everything before the question mark. That's all you need Before the question mark a long string of weird stuff. That's all you need. Okay, so Let's see here Yeah, um, oh, yeah, and Ida has a good idea here. Yeah, Sharon She wrote Sharon can also respond to her own posts as her profile and respond to everyone who makes a comment on a timely basis Yeah, absolutely. That's a good idea. Ida. Thank you. Ida Ida wrote a comment on your own business page post as your profile now the only thing that I don't love about this is that it might look like Sharon is Kind of gaining the system a little bit, but but if you write write comment on your future as your profile Or or simply as your page. It's okay to do it as your own page and say and maybe and maybe you have one more thing to add or say I'm looking forward to your answer, right to this question And make it an easy question to answer, right? So that that tends to help and Ida also wrote reply Whoops reply to each comment As timely as you can and that that builds a relationship with those commenters that make them more likely to continue to Comment in the future. All right. So with that, I'm going to let you all go. Thank you for staying Over time and I appreciate your presence here. You are a way more enjoyable group Not even comparison, but thank you for being here and thank you for being in the support especially since I had a tough morning Just seeing your faces and seeing your chats is really Yeah, it's a it's a bomb. It's a healing bomb. So thank you Not a zoom bomb, but a healing bomb. Okay. All right, everyone. Have a great rest of your night and day. Thank you again and See you around. Okay. Bye for now