 Now, what is a digital product? To me, it's any product that can be delivered and sold digitally. So examples are tools, templates, online courses, even coaching and consulting programs. Pros to this business model is it's extremely high profit. It could even be 100% potentially. And the reason why is it doesn't cost you anything to sell a digital product. When you're selling a physical product, you got to pay for the inventory. You got to ship it out. And so there's extra costs involved. You're selling a digital product. There's no extra cost because it's digital. So you can sell it over and over and over again. And it doesn't cost you extra to deliver that product to a customer.