 When I joined as a junior Corporate I used to have this guy named Eugene in my circle and you know when you join as a junior you look up to your Seniors and he was an impact, you know, so I always have Looked up to him and I also wanted to be in the list and then so Within three years, I'm in the list and I think it inspires a lot of young creatives and young people, you know, sometimes find that do they belong in advertising or they Want to try something new that makes them happier and I think being on this list actually Validates that you belong in the field. They should watch a lot of great work online not after just Winning can, you know, you should see all the work before They have won can or DNA D. So you so you have this idea of what wins what? Doesn't win. I mean you have to be a judge yourself and when that happens your mind Conditions in a way that you start thinking Great ideas yourself