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Uploaded on Dec 4, 2013
CEOs in Malaysia seem to be lagging behind in the area of social media engagement. Watch this video and hear what these CEOs have to say about this and what it takes to build up a CEO's credibility as a social media advocate and a company spokesperson: Christopher Tock (Chris), social entrepreneur and co-founder of EYE Project, Dato' Rohana Rozhan, CEO of Astro Malaysia Holdings; Joel Neoh, International Vice President and Head of Groupon Asia Pacific; Ahmad Izham Omar (Izham), CEO of Media Prima Television Networks and Primeworks Studios.
This video features key highlights from the in-depth interviews we conducted with the C-suite, key influencers on social media and young entrepreneurs, as part of PwC Malaysia's inaugural social media research project. Download the full report and get more insights on our research on our website www.pwc.com/my/social.