 On today's call Sharon, we're going to simply knock out our, what we call Facebook business manager, but I'm going to make it even more, I'm going to dumb it down even more I'm going to make it even more stupid simple. Because at the end of the day when it comes to Facebook ads when it comes to anybody scaling on Facebook with Facebook advertising or even on Instagram with Instagram ads it's all done through the Facebook business manager. So that's that's a huge, a huge, a huge mistake and a huge thing that that that most rotors missed over just forever. When it came to Facebook ads is most will run ads through, they'll either boost a post so they'll go to their business page. And on that post they'll see a blue button and it says boost right and the boost to post that's what I'm pretty sure you've done that a lot is boost boosted post. Most actually not even some most most will try to run an ad through boosting a post. One way. The second way by default we all have an ads manager. So the second way people will run an ad through the ads manager and the way you get there is go to your newsfeed so click the the logo on the top left. Just go back to your newsfeed and on the left hand side you're going to click on ads manager. So by default, the second way people will run an ad is they'll run it through the ads manager through right here they'll click on ads manager they'll come straight over here, and they'll click on, you can access part out and people will get to the disabled part, but, but this is what ends up happening this is my point and this is my point and that's why today we're going to take it a step further. My point is this will happen so the second way people will try to run ads is they'll run into the ads manager. And that's this. So by default, by default, if you have a personal profile, you have a business manager, I mean not a business manager you have an ad manager, that's this. So the second way people run an ad, the problem with these two ways of running ads boost in a post or running it straight here through the ads manager is that you're not able to collect any of the data that's going on with your ads. So so as you ran that ad 1120 to 2017 promoting Hawaii dream homes, as you ran that ad through the ads manager, or you boosted the post, as you run that ad hundreds of people I know let's just say thousands because it was it was thousands will depend on what one spends but but it's safe to say even if you spent 10 bucks a day, you're still reaching thousands of people. So for example, let's say thousands of people saw that post promoting Hawaii dream homes, thousands of people saw that post, but only 50 of them clicked, came over to your page and actually opted in. That was supposed to be tracked. Yeah, the thousands of people who saw that ad. That was supposed to be tracked out of the thousands of people who clicked. Let's just say, let's say 200 of them clicked went over to the webpage and for whatever reason didn't download your buyer guide for whatever reason and there's many legitimate reasons person could have been driving person could been changing the diaper like me person could have been cooking food like my wife, whatever like things happen they saw your ad they clicked they went over to the webpage for whatever reason they didn't fill it out. That should have been tracked. Right, so because, because you can't do any of that tracking. That's why most fell in Facebook ads, because all they did is ran it once. They just ran the ad and whatever happened happened, they didn't track any of the data on the back end. And that's what 99% of social media advertising is all about so when you see a Facebook ad, an Instagram ad a LinkedIn ad a tick tock ad, we're talking ads. When you're running an ad 99% of the success that one is going to have with that ad is the data that they tracked on the back end. So meaning I tracked all the people engaged. You put out a one minute video. I tracked those who watched 25 seconds of it. Show them another ad. You got thousands of people to see this. I tracked those people show them another ad. You got X amount to click and go to your website but they didn't opt in for whatever reason. I tracked that I show them another ad. The ones who actually opted in. You had 50 of them that actually opted in and downloaded your free buyers guide. Those people should have been tracked. Now those leads 50 of them let's say for example, we would now from this point on exclude them from seeing future ads. Because they've already opted in. This is data. This is all what 99% of all this stuff is about and this is what you can only do to the business manager. We're setting up today. Okay. It's a business manager. So a lot of times this stuff will be set up, but it's not fully complete. And so that's what we're going to do today. And so as you jump in looking at Facebook ads looking at Instagram ads. This is where it happens. This is the back end. This is the business manager. This is where it all happens. But we got it. We got it. We got to set it up. There's a lot that is most likely not complete. And that's what we're going to go over today. And out of all this stuff that you could possibly be clicking on, there's only seven buttons that will ever need. So when it comes to Facebook ads, Instagram ads, scaling through the moon and taking your business to seven, eight and even nine figures by by by leveraging paid ads, it's all going to happen through these seven buttons that we're going to bookmark today. So as we go through this and set this up, we're going to bookmark. So that's what we need to do actually is set up a folder. Can we set up a bookmark folder. Yeah. And let's set up a folder. And because because at the end of this call we're going to have, we're going to, we're going to have seven bookmarks in this folder. And that's all we're going to go to favorites, go to favorites and we should be able to see. They're at the top. Yeah, they're at the very, very top next to the start. Yeah, you should be able to perfect. This is FB Facebook FB business manager FB business manager. So all we're going to do today again is complete and really optimize the business manager. And we're going to bookmark seven of the only tabs will ever need and we're going to put it. Okay, so, so we'll start with the three lines and we're going to be going to the three lines in the top left we're going to be going to those three lines a lot. So click on the three lines and go to business settings. So again, a lot of times it's at the very top or down at the bottom. A lot of times this will already be somewhat set up. It's just not complete. And that's what this, this most likely is. So right here, people you see what and all we're going to do is work our way down on the left hand side from top to bottom. Okay, so we have people let's bookmark here. This is our first bookmark. This is business settings. So hit the star right in the top right. And we should be able to actually yeah that one. And we should be able to rename it. We're going to name it business settings just business settings and then we'll hit the drop down. Yeah, take away the number for just business settings and then we'll hit the drop down and we'll put it in that folder. So, perfect. That's bookmark number one. On the left hand side, we're going to go down to pages. Let's go down to pages and make sure that that new page. I remember we set up a new one. Right. This one. And that's the new one. So this bottom one, this bottom one, you cannot access it right you don't have full admin. I don't have full admin and I don't know why I asked, I sent an email to Facebook to give me full access so it may be restored at some point, but then we'll have access to my old actress. So this whole this page here was really my old actress sand page. Should we keep it around or should we should we get rid of it or what do you what do you know you can leave it but should we. Yeah, I mean what do you plan on doing with it. Honestly, what's going to you. That's the only thing I changed here was I added realtor because my main intention was to keep my 5,000 fans but that you can actually get us to 5,000 again then we don't need this page. Let's remove it we don't have to completely unpublish it from Facebook but at least let's at least remove it from our new business manager. That's where we're setting up today is a new business manager and we can always add that to a different business manager. Yeah, hit remove and we're good. So everything, everything's going to evolve around Sharon Bell realtor that's the new, that's the new one. Okay, cool. So right here pages. So, the way you can kind of look at a business manager is the same exact way, same exact way. You look at an LLC, like in your guys business with with your, with your, with your funding with Victor and your guys is funding business and then your real estate business even when you start in real estate what do most brokers go and go and do. They go and create an LLC, right they go and create an LLC got a little bit money coming in. And now we got we need we need protection, right you go create an LLC. But at the end of the day, it's still you who's tied to it. Right, it's still even though the LLC has its own credit card even though the LLC has its own bank account. It's still you that's tied to it. Right, that's what this is the business manager is like the LLC, but we still have to tie back Sharon Sharon is the person that owns the personal profile. So we still have to tie her to it all as well. And that's what we're doing so right here, people the people go and click on add people. It's going to be you so you were tying you to the business page we're tying you to the business manager so click on your circle right there and then to the very very right bottom right score all the way down and just go Facebook yeah click on that circle Facebook. Okay purpose that should that should give you yeah full control okay perfect and then assign. So all we're doing is tying unable to add one person please try again click on done I don't know what that little circle button was. So all we're doing is trying Sharon Bell to the business page and trying Sharon Bell to the business manager. That's all we did there so again everything has to be tied back to to Sharon Bell the actual person on the personal profile. Okay, so so add accounts to the left and in Sharon Bell realtor that's that's the name we're going with for everything we're naming that the business page we're naming that the business manager. If you click on add accounts we're going to also name that the ad account. So go ahead and click on add this is where the credit cards going to be tied to this new account. So go ahead and click on yeah click on add actually no not add an account create a new one. So exit this one, we're creating a new one. Yeah so it's a third one down create a new account and so add account name Sharon Bell realtor Sharon Bell realtor we're going with the same for for all. Okay, cool. So that's the ad account. That's the ad account so moving forward moving moving forward. Like I've been I've been in this platform all day every day for for the past few years right I can't I use I hate using the word master because I mean I truly believe we never master something we're always learning right we're always always getting better, but I'm pretty I got pretty damn good at this part at this entire platform. But every now and then every now and then I get stuck on something so you're going to be able to reach out to me whenever the heck you guys need anything but every now and then I'll get stuck on something. And whenever that happens. I'll end up probably just recommending hey you're gonna have to you're gonna have to reach out to Facebook I don't know what the hell happened on that right reach out to Facebook. And then the event that you have to reach out to him which is an email or a chat a lot, actually 99% of the time it's it's a it's a chat message message just like your direct messaging someone else. So, so when you have to reach out that that way. The first question they have is what is the ad account ID number. And that's it at the top. So right there in the blue 799 that your ad account ID number. That's normally the first question they have what's the ad account. And that's why the only time you'll ever reach out to him is an issue with an ad or rejected because it's hard got charged and it wasn't supposed to something random like that. Any other technical or or problems that you may occur that may occur. I have the answer for a lot of this stuff. But every now and then though, you'll have to reach out to them and that's what they'll need to know. So just that number but but then again it's a bookmark. Actually, I don't think we have bookmark did you bookmark this page ready. No, yeah let's bookmark this this is a bookmark. And this is ad accounts. So ad accounts will put it in that folder. And that's that's another bookmark perfect. And then we're good there so now Instagram accounts to the left, which is keep working our way down. We'll just make sure that our IG is connected over here so go ahead and go ahead and add it to this one. Yeah, so we'll just go through this connection, and we should be good. Check that circle hit finish. And then we should be, we should be good okay cool so okay and then go and switch switch to Instagram business for setting so right in the top middle, just go and click on switch. And all that doing is switching your personal profile your personal IG, it's switching it to a business profile. Got it. So now we can start running ads on Instagram. So this simply just setting up your, your IG as as a business profile as a professional account now is what they call it, but it's a business profile. So here, I think real estate is somewhere down there. I think something real estate. This is also should I just do product and service. You know, no, hold on, I just check it here and see if it comes up. Perfect. Awesome. Done. Cool. Yes, done. So now what we're going to do is you're going to add people so again we're tying Sharon Bell, the personal profile, all back to everything so yeah so click on add people, and then you'll see your name here and then just scroll all the way down to the right. There's a time that says full control and if it doesn't say full control which it doesn't hear on the list to the right just yeah shade all of them do all of them turn them all perfect and then assign. Okay, cool. Okay, we're good and then and then also one person. Okay, cool. We're good. Just go to refresh refresh this page. Make sure that your name is still there to the bottom right. Okay, cool. We're good. And then the Instagram account. So we're going to tie it to the ad account so when we will when we run ads on Instagram Facebook going to know which ad account to charge right in the middle click on add assets, and then you'll see your ad account. There's your ad account and check that click on add and you're good. We're good. Perfect. So now to the left we're going to keep going down the left hand side and we don't need to bookmark any of that. So we're going to click on data sources, data sources and let's go to let's go to pixels. Let's just go to set up this pixel. I'm kind of but let me hear your explanation. A pixel is just simply a piece of code and just and just take away the s take away the word pixel. We're going with Sharon Bell realtor for everything. All these assets, everything is Sharon Bell realtor perfect and then hit continue. A pixel is simply a piece of code like a string of letters and numbers like a piece of code, set up the pixel now go ahead and click on that one. And in fact I'm going to show you right now and I'm going to have you, I'm going to have you copy and paste it. Click on the middle one manually add manually add and then down here. Just click the blue click and just copied it. Okay, cool. Now open up another tab and just email it to yourself. So, you know to myself and go to your email and just and just email it to yourself. Oh, I have it on my other monitor so may just do it here. Perfect. I do you see my second monitor. No, I just see the little babies in the pool with a dollar bill. Okay. So what do you want me to subject. What do you want me to subject. Facebook takes Sharon Bell realtor Sharon Bell realtor Facebook pixel. Yeah. So moving forward. I'm telling you right now my my my 1000% 100% 1000% professional opinion. All you need from this point on is a landing page. You can build up to a 90 you can go you can go to nine figures with just a landing page to pages a landing page and a thank you page. Perfect those two I don't need a full blown website I don't need all this fancy stuff I don't need any of that I need a landing page I need it, I need a landing page and a thank you page. page for an open house. I need a landing page for a listing. I need a landing page for a buyer guide. I need a landing page for a seller guide. I need a landing page for a CMA. That's it. I don't need no fancy website. I need a landing page. Okay. So moving forward, that pixel, that pixel can go on any website, any website. So if you have a website right now, okay, cool. That pixel, put it on your website. It can't hurt. But moving forward, landing pages, that's all you'll really need. That's the pixel that goes on the landing page. So when I put that in something, where's that taking the person? No, you're simply taking that and you're pasting it in the settings of a website. You're pasting it in the settings of a landing page, which I'm going to help you do. We'll get there on call four and five. Okay. But we're taking that, we're pasting it inside of the settings of that website. So now when people land on the website, Facebook can start tracking it. Got it. Yes, that's a Facebook pixel. So a piece of code that Facebook can contract visitors based on what page they're on, if they land it on. Oh, that makes sense. Okay, got it. Got it. Seller guide, right? So we can start tracking the visit. That's from the Facebook pixel. This is for tracking purposes. Got it. We're tracking. So scroll down, scroll down, keep going a little low and then turn this one on. So number two, yeah, turn on and then we're going to go continue. Okay, cool. So you just email it to yourself and then hit cancel right here. And this is going to be a bookmark as well. We're not going to bookmark it from here, but this will be a bookmark. Go ahead and refresh this page. And when we put the pixel on, so the name of the pixel is Sharon Bell Router. Right now it's inactive. Right now it's a red dot. So right when you post, right when you actually paste it on a website or on a landing page, that dot will turn green. So right now it's just inactive. So see if you can add yourself to it in the time being. Just see if you can add people. Perfect. Sharon Bell, full control. Okay, cool. Everything's tied back to Sharon. And then see if there's any assets, if we need to tie it to the ad account. Yeah, perfect. So tie it to the ad account. Okay, cool. Awesome. So everything, all we're doing is connecting the puzzle, taking all these pieces and connecting it. And so now we're going to keep going and we won't bookmark it here. We'll bookmark it from another page. So we got, we got, and then let's go brand safety. Let's go brand safety. So brand safety, click on domains. I would say probably six months, probably within the past six, seven months, this became a new requirement, a new setting, a new feature, a new update within Facebook, where now if you're running a Facebook ad or if you're running an Instagram ad, you have to be running it to your domain, a domain that you own. Right. So it can go to any website, like anyone, you know, any landing page, it can go to any website, but that website has to be your, it has to be your custom domain. Right. SharonVilleRotor.com, for example, right, to own that domain. That's a new update within Facebook. So here, Facebook just wants to know, okay, which domain are you going to be running ads to? And they're going to give us a piece of code where we have to go and set it up inside of GoDaddy. For today's example, we can just, we could do any domain and let's just do any domain for right now. So click on the ad and then create a new domain and just simply type it in, no www, just the name, perfect. SharonVilleRotor, perfect. And then we're going to add, go in and put the .com. Oh, you do? Yeah. So even though right now this was forwarding to YouTube, no big deal, we'll integrate it with Facebook just in case we do plan on running ads to that domain someday. So add. And then here, now we're going to have a set of instructions. So the dropdown right in the top right, click on that dropdown and we want to come down to the third one, the DNS text. Okay. And then now we're going to follow instruction number two. So it says follow instructions to add this TXT record to your DNS configuration. So hover over that and just click. Perfect. You copied. So now open up another tab and we're going to go to GoDaddy. Now that we copied that number two instruction over there, now we're going to add. So click on the black add button. And now we're going to simply type, we're going to click the dropdown and come down a TXT. So it's calling for a TXT code. And then the name, put the at sign. So shift to at the at symbol and then the value paste in that link. So right over to the right hand side of the value. Yeah, just paste it in. Perfect. Add record. Okay, cool. So this will take maybe three seconds. One, two, three. Cool. Success. Okay. We're good here. So we don't need this. So we can close out at GoDaddy. We're good over here. So now let's go back to, to, yeah, the business settings right here. Sometimes this takes a few clicks. Sometimes this takes a few minutes, but let's just try click on the green verify domain. Perfect. Happened right away. Cool. Now you're good. Now you're within compliant with Facebook. Now we can tell Facebook, Hey, this is the domain we're running ads to track this domain. And now, now again, this is only happening to the business manager. That's how important this is. Now we're going to be able to track all this data to leverage. When you say, when you say track domain has nothing to do with the website, the domain is shareable.com. Yes, it's just the domain. So we're tracking the domain. Once we tie the domain to a website, then yeah, then, then, then we could start tracking different parts of a website, like even the website that you have right now, right now, it can track like, as long as we put the pixel, actually, but we don't have the pixel on that one. But yeah, as long as we put the pixel on a website and we have the domain integrated, that's the tracking. So you can't do one without the other. Right. Right. Just because the domain is now here, Facebook's not going to start tracking the domain until the pixel is actually on it as well. Got it. Okay. So everything has to, has to happen. Okay, cool. So, so add assets. Let's see if we need to add any assets to the domain. So right to the right. Oh, got it. I see what Yeah, we got to do all of this again. Classic pages, classic pages. So here we're just telling Facebook. Yeah, classic pages. We're telling Facebook this don't this domain is affiliated with this page, with this business page. Okay, cool. Add and we're good. Okay, cool. Now we're good there. Now we'll keep it moving on the left hand side. We'll go down to business info, business info. And this is where this is where most drop the ball is none of this stuff is ever filled out. And the primary page is not tied to any primary page. Right. So this is this is where a lot of people drop the ball and this is why as we'll get rejected. This is one one reason why your other account got that red flag got got disabled. We need to fill all this stuff out and we don't need tax ID. So if anything, let's start. Yeah, you can start here. Start here. That's fine. Start here. Go to, yeah, start legal name of business. And that can be Sharon Bell, realtor as well. Again, Sharon Bell, realtor. And then we'll fill out all this information, except for tax ID. We don't need we don't need tax ID. Okay, so that email is the one that's on file right so always always know which email is on file. Your 808 one is on file to the very, very top. Let's go back to the edit at the very top. Let's edit this one. And now let's type in the primary page just type in your name type in your name and you'll see the drop down always go with the drop down. And then click on save. And that's that's the new one right. That's the new one. Okay, that's the new one that we that we created yesterday. I wanted to ask you if you just oh well, let's just keep going. So when I want to click on it real quick. So when I click on it yesterday, remember how we couldn't get that at Sharon Bell. I wanted to ask you about this I put in the bell group TVG the reason why I wanted to ask you about this. Do you think that that would be a good at username to have because at some I'm starting a team at the beginning of the year. Yes. And we're going to be called the bell group. The bell group I love it. I love it. I love that. I love the bell group TVG. Okay, that's cool. Whatever that means. I had to add TVG only because the bell group was taken already on no way the bell. We'll see that. Okay, well then that's something. How about the dot com? Did you check the dot com? I didn't. Oh, yeah, open up in the tab. Go go to the bell group dot com. So we're good in the business settings. We don't need to come back here for a while. The business settings were good. So now over here, click on no, right on the top left. Now, you know, this is no, no, yeah. Now you'll notice this is a new account. Right. But your old account is still there. So hit the drop down in the top left, your old account, see more ad accounts, your old account is right there at the bottom. If you click on that, you'll see all your old ads. Again, those are ads that were either boosted or those are post that were either boosted as an ad or they were ran here in the ads manager. Got it. But we don't want to do this anymore. We don't want to touch this anymore. Everything is going to run from the other account, which is Sharon Bell Realtor. So this is a bookmark. Bookmark this page. Oh, so bookmark this one? Right here. Yeah, perfect. From right here. This is ads manager. So take away all that ads manager. Perfect. And we'll put it in that folder. Ads manager. Okay, cool. So now we'll keep it moving. We'll click the three lines again and let's go to billing. Let's go to billing. So billing and then we'll click on payment settings right in the top right. So billing is super important. Obviously for credit card reasons, you can always switch out that card. You can always put a PayPal if you want. But knowing what card is on file, obviously is super important. So bookmark it from here, bookmark it from here and call this one billing, billing. So you can always switch out your card for sure. And then your threshold, knowing your threshold or just knowing your balance throughout the month, right, is kind of important. So very, very beginning of a brand new ad account. That's what we just set up earlier as we've set up a new ad account. Sharon Bell Realtor is the name of the ad account. That's it at the top right, right? 759901. That's your ad account. So in the beginning of a new ad account, you have a threshold. Right now it's two bucks. So every two dollars, Facebook gonna charge your card. But it's actually a good thing because once they charge it several times, then threshold increases. And then once it, once you surpass that number, it'll increase like 25 bucks a threshold, your threshold. And then I think after that, then it then it becomes monthly. So then you start being being billed once a month after you cross your thresholds. So this is a bookmark. So we're good here. Now three lines to the left. And let's go to let's go to audiences. So we'll see audiences over here. This is what it's all about. This is the reason why we're setting up a business manager is primarily because of the audiences. This is what it's all about 99% of it. So click on the first one, the blue one, create a custom audience. These are the different sources is what Facebook calls them where you can create an audience around. For your business, all you're really going to be doing is creating audiences around website and video. That's really it. Website and video. You'll be able to track those who are landing on your website, those who are often in becoming leads, all those different links that people are clicking on, you'll be able to track that under website. And then use that data to show future ads too. But the video, this right here is going to be game changer for you because you do video, you do a ton of video. Now what we're going to start doing is being able to start doing is now start tracking those who are actually watching it. Now we're not track Facebook is not giving us their name and phone number. They're not a lead just yet, but they're tracking the data. They're tracking the pixel. They're tracking the cookie. They're cooking everybody. They're tracking everybody. So when you start putting out these one minute videos, two minute videos, we're going to start tracking those who are watching percentage. In fact, let's create our first audience right now around a video because I know you got some videos over there. Let's do a video for the heck of it. Now, once you start running videos that are actually ads, because you got all these videos on the page right now that are actually not, actually, you don't have any videos on this new one, this new page, right? No, I don't, but I've got one ready to go. Exes out real quick. Let's just create an audience around the Facebook page. But as you start to create audiences, what I was going to say is as you start to create audiences around video, you're only going to want to really create ads around videos that you're running ads on. Got it. Because if I put out a video and 100% of that time that that video, that that post goes up, I was actually running an ad on it and I was running an ad targeting Vista and I got 7,000 views on that video. That's a custom audience versus a video that I put up organically and maybe I got 200 views on it, 300 views on it, but those are views from people all over the place. Right. I wouldn't want those people in my audience. I wouldn't want to create a custom audience and show that audience my next listing because that organic post, the 300 views are most likely all over the place. Got it. In Vista. They're not even in this area, right? So I would only create an audience around a video that I know thousands of people came to watch that live in this area or that live in Pacific Beach or whatever, you know what I mean? Right. That's good for a custom audience, right? So here, bookmark the page. We'll just do Facebook page for now. So next. Okay. And another reason why I wouldn't necessarily create an audience around an Instagram account or around even a Facebook page, click on next. Okay. It's because even with your Facebook page, even with your Instagram account, yeah, you have thousands or not you specifically, but speaking in general. Yes, a person has thousands of people that follow them on Instagram. But if I'm farming Vista and I got the 7,000 people that follow me on Instagram that are all over the damn place, why do I want them in an audience to show them my Vista ad? Right. Right. I wouldn't. And so that's why I wouldn't really create audiences around those types of accounts. Because again, I only want people in an audience that I know are in a specific area. If I'm a local business like you, if I'm a nationwide brand, well, the hell of it, I'm targeting everyone, right? But no, your audiences that we're going to be able to leverage for future ads. Like I want to be able to target these people with future ads, right? So here, I don't know if that's the right page. So hit the page. No, it's not. I'm going to type in the Sharon Belt filter. I think it's this one. Yeah. So just to get the bookmark and to show you how this is even done, we're going to bookmark this, the retention, bring that down. And that's what Facebook can do. They can track the data. They can put these people in this audience up to 365 days, and they'll be in that audience, which we can run ads to, which that's, it sounds cool, but it's actually not like I want people that have been on my page or people that have clicked on an ad or people that went to my website or people that watch my video. I want them to still remember me. So 30 days max, go to put in 30, 30 is the max. If you watched 25% of my one minute video, 27 days ago, I'm showing you another ad, but at the same time, even 27 days ago is a long time ago. Can I do seven days? Lower number is somewhat better when creating these audiences. But again, this one is going to be going off of your page. We're doing this just for an example, just for example purposes. But in the future, yeah, as we start to create audiences around those who watch your videos, then maybe, yeah, having someone in that audience that watched that video 13 days ago, yeah, will still somewhat remember you versus someone that watched that video, 25% of that one minute video 47 days ago. Right. So 15 might be ideal. 15 might be ideal. Yeah, 15. We'll go with 15 for a lot of these audiences. So the events above the 15, everyone who engaged with your page, hit that drop down. We don't want that one. We have different, there's different ones. So each one is different. People who currently like or follow your page, people who engage, anyone who visited, people who engaged with any post or ad, go with that one. If I ran an ad on this and you clicked like or you commented or you shared, you're in this audience, right? So, and again, this won't really be one that we show ads to in the future. But again, this is how you create a custom audience. So the audience name, audience name, name of the same people who engaged with any post or ad. And this is our first custom audience. So again, 99% of online marketing is about creating custom audiences. Bottom line, that's 99% of online marketing when it comes to running ads. So create audience. And this becomes our new audience. So we're going to bookmark this page from here. So now all we're going to do moving forward is stack this list. We're going to say this is custom audiences, custom audiences. And before we're done, we want hundreds of them in this in on this list right here. Click done, customer. Good. So that video that you're planning on, that next video that you're planning on rolling out, right? That next video, whatever maybe we're going to post a video on the business page, we're going to run an ad. We're going to come over here and create a custom audience. And it always has to be on the business page. Good question. Yes. Yeah, you want to post it on the business page first. Okay. So the business page, you never really want to run an ad really then. If you run an ad to a business page, do you have to have no ads? Well, no, no, you don't have to, but we are going to have a bunch of likes. We're going to have thousands of likes. And that's what we're going to do on our next call is run a Facebook like ad. But you don't need any of that. You don't need posts. You don't need likes. You don't need, you don't need any of that stuff to run a run an ad. Every ad is ran through a, through, through a Facebook page. So when I see your Facebook ad, it's coming from your Facebook business page. If I see your Instagram ad, it's coming from your Instagram account. It's got your profile from your page, right? It has nothing to do with your likes or followers because it's not going to them. It's going to that different. Is it going to a tailored audience? No, it's, it's, it's, yes, it's, yes, for sure. Now the post, it's an ad. The post is on the business page. So yeah, anybody and their mother can go to my business page and see it. But it's actually running as an ad at the same time to thousands of people in this area. Got it. So it's not like, it's not like thousands of people in the news feed are just randomly seen it. No, only who I'm targeting. Yeah, yeah. That's what, okay. So it's just like running any other ad from the ones that I used to do. Yes, it's just like that. It's just all we're doing it is running it from a different location in the platform. Got it. Okay. That's the same exact thing. You're, you're running it targeting a certain location. Yeah, all that, like we're, yeah, all that. But as far as the page, like, yeah, it doesn't need to be full of likes. Although it will be though, it will be because that's our very next call is, is running a like ad. Okay. So all this we're setting up today, the Facebook business manager, all this needs to be set up before we even run our first ad. And in our case, again, it's giving me the like ad. So yeah, we're doing all the setup right now. Nice. So this is our custom audiences. This will start putting a bunch of audiences, which we can again leverage in the future for, for, for and show future ads to. So now we'll click the three lines, we'll keep it moving. We have a couple more bookmarks, three lines. Let's go to, we're going to, we're going to scroll down and we're going to go to events manager. In fact, I think we just have two more bookmarks. Okay. So events manager over here, once we put the pixel on a page, that's when this page will actually open up and then we'll, and then we'll read, we're going to bookmark it for today's video and today's training, but we're going to read bookmark and this, that's the pixel. So hit the, hit the dropdown on the top right. I'm sharing about realtor that drop down and then just click on, on the one with your profile picture. So this page over here, again, we'll look a little different when we actually put the pixel on a page. And then, and then just, can you minimize this top part? I think it's the little arrow to the right of the blue dots. That one? No, no, actually expand it, but right here to the bottom left, to the left a little bit, you have those three dots right in the middle of the page. Right in the middle, oh, right here. Yeah. So to the right of that, that little arrow, click on that and that will kind of, perfect. Okay, cool. So now the little blue triangle to the left, hover over and click on the blue triangle. I'm so sorry. It's a triangle above the triangle, the blue circle above the triangle, hover over the blue, the blue circle and go to data sources. Got it. Okay. Okay, perfect. So go in bookmark it from right here. So bookmark this and name this one pixel. This is our pixel. Again, once the pixel is on a page, this will open up on a website. This page will open up and we'll rebookmark it, but for now, this is the pixel page. Okay. So in the future, if you ever need to put your pixel on something, you can grab it from here or you just email it to yourself. Got it. So you have it there as well. Okay. So the last bookmark, the last bookmark, we have one more and all we're going to do is hover over the blue triangle and go to custom conversions, custom conversions and bookmark this. And again, this will be another page that we rebookmark custom conversion, custom conversion. We'll rebookmark this once we put the conversion on a page. Okay. And the conversion is based on the thank you page. So I'll explain on our next few calls, but let's look at our folder. What have we got on our folder? We have, we have, let's see, what are our folder? There we go. We have business settings, ad accounts, ads manager, billing, custom audiences, pixel and custom conversion. That's it. So when it comes to scaling Facebook ads, when it comes to scaling Instagram ads, those are the only seven things you'll ever click on. Okay. So moving forward, what we're going to do is we're going to run an ad out of the ads manager, which is tied to the ad account. That's where the credit card is. Right. We're going to, we're going to, we're going to be, yeah, so that's our very next one. We're going to be running an ad to the ads manager. We're going to be, as we get our pages, we're going to be setting up custom audiences. As we put out more video, we're going to be setting out custom audiences. Our billing will always know where our billing is. Our business settings, that's only if we need to integrate another domain. The business settings, we won't even need it. The custom conversion is based on our webpage. So once we get our web pages up, we got to let Facebook know which is the most important page out of the, out of our landing pages. That's the custom conversion. So from this point on, all we're doing is working on these seven. Okay. There's, there's nothing else inside or outside of this whole entire platform. Perfect. Those seven. So that's our call today. That's our Facebook business manager setup. Any questions on that on that, any questions on that whatsoever? No, I think the only follow up questions I have is, and then I'm sure we'll get to it is big. I'm going to, I'm going to cancel my website, but do you want me to cancel that now? Or how do I, I'm not sure I'm going to be able to save all of that stuff. Should I just take a screenshot of every page? So I remember how I had it set up or what should I do there? If anything, maybe just list whatever buttons you have, like at the top, like, like go ahead and open up another, yeah, yeah, open up another time and I'll show you.