 Bro, look at that real What do you look at? Oh, that's this racist. This is you way bigger than mine. Yo, yo, the numbers I'm average I feel small when I look at yours. Let me see. Wow 2.7 million dollars in sales No, what is all that? Bro, that's last year's numbers from a Shopify business, bro Yeah, we're finally talking million dollar numbers on our channel, right? Yeah, first time first time. Yes. We got a million dollar a man on the channel. Sorry. Does that hurt? Oh, man. I'm so much pain guys. Yeah, dude. Um, so yes, this is Gavin Um, what what is it to say about you like not holding the camera? We actually live with Gavin in our sick epic Bali villa mansion I've seen it and this is actually the first time he's been on our channel. It's been a long time overdue but finally it's happening today and Gavin is like he's got a massive Shopify store the owner The owner of Magnet mounts. I'm sure maybe someone knows magnet. I think my sister said like, oh, I've seen magnet Yeah, as like it's a respected brand So it's this it's this big luxury brand that sells car accessories But it's literally just a Shopify store. It's just all hosts on Shopify. Yeah, so it's not dropshipping though Not anymore, right? You started that way. Yeah, you start out that way and then as the brand starts building You start to like have to add in all the things that like a real business needs, right? But like the actual marketing side of it. Yeah, if you learn that side of it Then once you've done that then you can grow fucking real business. Yeah, so you are a perfect example of What can be done with dropshipping like where you can take it? So nearly three million dollars in sales in 2018. Yeah, fucking insane. Yeah, we're gonna scale What can you hit? What's your goal? Our goal is to hit like about seven million? Yeah, yeah, Jesus. So, uh, that's what we're gonna talk about. Let's just sit down and ask you a bunch of questions about it Yeah, let's do it. Let's talk about some real marketing. Oh wait, hold on Who's that? That's genie. Who's that? What up dawg? Yeah, all right, let's sit down. What are you holding on to that bro? Are you broke? Hmm Dude, how other what better way to start a video than just take a joint to the head. That was dumb Okay, so into the video now before we begin and begin this epic Conversation, uh, I'm really excited for it because we're about to learn a lot about you We've been living together for like two months two months now and like we're great friends But I don't know everything about your back story. We don't know everything about each other's back. How could we? Yeah, exactly. So we're there's going to be a lot of opening up in this video So but first before we get into that need to plug a few things first like the video if you are not subscribed yet subscribe turn on bell notifications Join notification squad and also first link in the description. We have a free training to a To some free training that we created about audiobook publishing Uh, could not recommend it more. It's my own thing. Of course, I'm gonna recommend it Just go through the free training. It's free. So fuck you. Just do it So, yeah, let's begin. Oh, you know, I'm gonna shout out Gavin's channel That's all this was that's all that this was Okay, let me just Dude, it's just been a that's just been the trend recently. It's all good, man Yeah, yeah, you just like to think about yourself a little bit. It is what it is. We're all the same. All right So I don't I didn't feel like that we gave uh Gavin a proper plug So let's give this plug real quick and that is simply to go over to Gavin's channel Subscribe to him because yeah, if you like our videos, you're gonna love Gavin's videos as well so yeah, we live together and We're in his videos like we live together. You've probably seen him in our videos before so like it's yeah So you definitely want to go over and subscribe to his channel back to this shit 0 to 2.7 million in sales in one year Fucking next level shit. I've never talked to anyone who's done that before Although we always want to hear where the fuck did you begin? Yeah, like well, not even yeah first breakdown that so yeah That's just like my Shopify business took it from zero to 2.7 million in one year And then we're gonna scale it to seven to hopefully even 10 million this year Um, you know really hitting the next level is with like celebrities and uh Taking it past just the like only direct responsibility ads You are running some badass instagram ads for magnum out. I want to play this fucking Sean kingston ad He had Sean kingston doing ad for his fucking product. Yo, what up? It's your boy. Sean kingston This is for the homies over at magnum mount. You know, I'm just saying they're killing it with the best car mounts Phone accessories in the game. You know what it is man. Shout out magnum mount I mean you got to check them out. They were hooking it up man. You already know what it is Who does that? Antiron Tyrone Tyrone long dick whatever he says. Oh, it's so long dick style I'm Tyrone and I don't always buy car mounts But when I do I buy from magnet mount now. They got the best sleek goddamn car mounts in the game So make sure y'all go check them out and go buy one. I had to cut that part out of the ad He's like, or I'll fuck your wife long dick style. I'm like that probably isn't gonna go in there See now But I don't celebrities. Let's play those real quick. Yeah, they'll be playing now. Okay. Yeah So in our most recent video we talked all about like the key to scaling is advertising and would you agree with that? Yeah, like we scaled we almost scaled the business probably 75 percent through like instagram ads and instagram Like we started off one video did like 7.1 million views and made us like I can't remember 500 k That was like our first thing and then we had a couple story ads that one of them made us like 700 k Just one story ad and we've just created hundreds of different creatives over that year and then I'm like a scientist I just test and I only scale what works whereas a lot of people and they're advertising they try to create something This is so amazing. My everyone's gonna love this and it doesn't work So they just try to keep making it work and banging their head against the wall I don't give a shit if my ego gets hurt All I care about is testing until I find things that work and then I scale those things Right, right like one thing we talked about was the police officer ad one of those that blew up the police is now one of the ones that Yeah, that's an awesome ad Let's play it. Yeah, let's play it But also one thing we've talked about is like the whole assumption bias Assumption bias can fuck you over big time if you have that going into creating ads now This video is not about creating ads, but we should totally make another video talking about ads Because that's not working with you because you know a lot more about this than we do Well, let's just dive into that for one second So the thing that's helped me over the years and I'll go back into my story of how I failed for like six years, but The biggest thing that I've understood over the years It's allowed me to do what I'm doing is just realizing how influence and persuasion works because that's everything So you're talking about assumption bias and that's a big part of it But we have one bias with which is from the book influence Robert Chaldini's book and it's commitment consistency bias We when we commit to being something or we stay committed to something like we keep doing it that way So let's say someone says all this ad is awesome and I know it's going to work and it's going to be awesome Now we're like valid trying to validate ourselves that it's going to work So even if it doesn't work, we try to keep making it right because our brain wants to do that They did these tests with car washes where you know how they give like You know a 10 stamps like if you get out then you got a free car wash or something or like a sandwich or whatever They would give these cards out and then they realized no one was using them But then they started to do this thing where they would like stamp three of them as soon as the person was done And then the person would want to finish it because it was already on its way to be So also like your first your first car wash gets you like three stamps. Yeah, exactly So right away someone's like, oh, I got to finish it now Right. So when you get somebody on the path, they start doing it But this can really screw over a lot of people who don't understand that and they start to utilize They're not seeing all these ways that they're being influenced from all angles And they're just being screwed or screwing themselves over Is that like how when someone starts a business and like they're just constantly losing money losing money losing money But they they think oh no people want this i'm convinced This is a great product like people want it But they just keep on putting money into it because they have this What's it called influence? EO also it's called commitment consistency bias Yeah, man, like i'm gonna make it work the biggest problem with people starting out a business Is they start a business that they think other people are going to want or some product They think other people are going to want. I just don't care about that. I just care about what are people actually typing in right now What are people actually looking for and then I match a product with that buyer, right? It's like that's just the obvious way to do it Then you go deeper and you say okay, not only what do they want? What are they what is the conversation going on inside their head? So what are they thinking so then my ad actually says that conversation going on in their head and like wow This is exactly what I was looking for. Yeah. Yeah, that's like, uh, I heard someone talk about this recently How a lot of people when they start like a dropshipping store of some sorts They'll find a product and then they'll go find the audience that is supposed to buy their product but Tell me if you agree or not You're supposed to reverse engineer that find an audience and then give them the product that they're looking for Yeah, exactly. We'll even look at steve jobs and when he created the ipod He just realized like humans don't want to carry around a thousand CDs or a thousand songs Like the cow or a thousand CDs. That's too much space. Like that's insane But they all do want a thousand songs in their pocket So he created a thousand songs in your pocket where everyone else was just selling an mp3 player He's like he sold you want a thousand songs in your pocket. That's why it became better than That's all people couldn't even comprehend at that time exactly But they knew that that's what they wanted though They knew they wanted music on them all the time and that much because they would carry a freaking disc man You guys probably don't even know what that is people I remember very vaguely disc man's like in their pocket like a giant thing Oh We actually are old enough for that so when we were like Seven or eight years old. We both had a walk man. You used to call it a walk man And we were both listened to a 50 cent gibber to die trying that was eight years old. We were listened to That's why we searched dirty mouths. I was in the fucking candy shop, but I had no idea what the hell he was talking about In the club was probably my favorite song before I turned 10 But yeah, it's crazy. So when you start to see that You're really just trying to find what people are really looking for And then you're selling that and like this is something you guys talk with with ollie all the time We talk with ollie I love this stuff so much because if you can learn like the influence persuasion side of things you can apply it to any business That's what's so cool about your guys business because it took me so many years to like get the amount of knowledge I needed to be able to build a Shopify business like this I could have never done it as fast as you guys did it from scratch It would have been impossible Yeah, right because I had to accumulate so much knowledge over the years to get to the point where I could scale a business to that Then when I see your guys business model I'm like if you just know a couple of these principles You can apply those principles and make it happen like really fast. It blows me away Yeah, that's why one thing that we've been saying recently is that Success doesn't have to be hard and for me. I think publishing is one of those examples Like it's one of the easiest simplest ways to build your first online business And I start making money on that was really easy. What like yeah, yeah, it doesn't have to be like you don't have to work in 12 hours a day It's simple, but it's not easy They have to overcome a lot of mental and that's the difference So I guess I'll start diving into my story now because like at the end of the day The technical side of what you guys do and teach isn't what holds people back Right, it's the mind super simple, you know, you're anyone can do any actually anybody can do literally It's it's kind of scary. Yeah Yeah, even right now we have a 15 year old who were training brought to you guys and it's crazy. So Yeah, it's pretty amazing But it took me so long to get through So much shit in my head because it was all the stuff in my head holding me back from getting the success that I wanted And you have to learn certain skills But I want to say something just for people watching if you've been at it for years and you're not seeing success Um, whatever it is you're working on it has nothing to do with the business or whatever You also have to take a step back and Re-evaluate yourself. It's honestly a it's it's a youth problem And it's it's all in your head because there are people it's it's the decisions that you're making based off of Whatever experiences you've had but your your mindset just is not there The right person will have success with every single business model that this person tries who fail at everything Yeah, right. It's the person. It's not the fucking business model Yeah, and so your mindset dictates your actions and your actions dictate your results So like it's all your fucking mindset So and like and then you're just persistence and determination But then ability to look at yourself and say wait, this thing isn't for me I should do this other thing But the thing about like your guys model is like actually anybody can do it and it's kind of like It's kind of annoying sometimes for me to look at and be like all the things I had to go through when right back then right got into that holy shit It took me six months to make like full-time income Yeah, it's insane. Yeah as the first business you ever tried as the first business I ever tried Yeah, you guys would have never like so like I first started out Like I was doing personal training. Can I real quick? I was gonna know how old you are and how long you've been like I'm 32 I've been working at since 25 before 25 man. I just worked shitty jobs Like so many different shitty jobs a lot of people can relate to that construction like Like everything and I just like had no idea there was something else out there Until I discovered a couple things which is one of the things we're passionate about showing people. There's another fucking way Yeah, there's another way and there's another way at like 11 years old. Yeah eight years old There's kids like making fucking however much money doing toy reviews So it's like yeah any way at younger ages, but then also for people who are older I was gonna say who also never got these mindsets you can at any time people think they're held back by their older age Which they're not all they think this is meant for people in their 20s It's not reserved for people. I don't have tech skills. I didn't grow up in this social media era I still don't know any tech stuff man, and I grow up. I have a tech business, you know, you're actually one of the most retarded people Yeah, yeah, it was actually easily easily like like by definition. You're mentally handicapped like and Besides like you guys like you guys are like a little bit above I appreciate I appreciate probably the most retarded person. I know Like you didn't you didn't know how to how to get a video from the SD guard to the computer when it comes to Actually So here's the thing and this is a thing like I have no problem admitting that and you guys like hear me admit it all the time I focused on my strengths. So I focused on like really deeply understanding psychology and human beings And I'm really fucking good at that But any tech stuff? No as an entrepreneur you want to have the vision you want to sell the vision And you want to hire a bunch of people who are better than you at all the things that you suck at and then you create this Synergistic organism that can achieve that vision. It's not it's for employees. Yeah, it's not important to know that shit You just don't need to Yeah, hopefully it's still going. Yeah, we're all good. Yeah. Yeah. No, it's like I have nothing wrong There's some geniuses out there who can do everything. That's fine. I'm not one of those people So I focus on my strengths. I don't focus on my weaknesses. I get people who are great at my weaknesses to do those areas Yeah, so yeah, um, one other thing I was gonna say and I forget what I was gonna say So go back to what it is you were talking about before Yeah, okay, so I started all the failures all the failures you've been through. Yeah, so So I want at one point, you know, I'm just smoking weed every day drinking every day fucking not in a good place in my life at all and Uh, I saw a guy in the back lane that I'd met like a year before and he was just like working out and training And he was just like yo, bro You want to like train with me right now and I'm like high and like wearing jeans and I'm like Fuck it. He's like hitting tires and shit and doing all this stuff. I'm like Fuck it. Like I got to change something about my life. You know, so I start working out with him Wait, so a guy hitting a tire with a hammer made you change your life. Yeah Sounds like a bullshit story That's completely lie No, like literally in his back lane like literally pulling stuff with chains and like, you know doing that like old school Oh, so he's putting in work. Yeah putting in primal like and he's like big jack dude So like that obviously makes a difference. You know, and I'm like this skinny little fuck So I was like, yeah, I'll do it whatever so I work out with him that turns into like a mentorship relationship That was the first time I had a mentor who mentoring me for fitness So I ended up getting like super jacked and then I've ended like taking a personal training course becoming a personal trainer and working at this Gym it was just a different Realizing that if I wanted something I could get it. So I set this goal to start getting so I realized it in that one way If I started eating healthy working out, I could actually get in shape and feel good, you know Without needing alcohol and other things. That's where it all started for us as well It was all realizing that if you put in a work and you want something you can have it Really, so your avenue was fitness hours was college. So we realized the four. Yeah We got four small 4.0 GPAs because we just put in a work even though everyone said you guys are idiots and can't do it And then three semesters in a row. We got 4.0's and then I realized nothing can ever fucking stop me since then What ages and it gets stronger every single that was like when I was like 25 Okay, so like 24 this is before I this is my internet market sort of the inception. Yeah Yeah, so then and throughout my whole life. I always thought there was like something wrong with the world I always like in school and everything but I had nobody that could like tell me oh entrepreneurship Oh this oh that I did sell fucking weed for a while. But like that's like a Whole different thing But like I was just trying to avoid like having jobs, but I would still have to work jobs, you know It was just like a shitty shitty situation. Yeah, but yeah, man So then at the gym this guy approached me because he just saw that I'm like a hard worker And he's like, yo, you should come to this meeting like I'm getting together with some sharp people This whole network marketing pitch that I didn't know anything about so I'm like, yeah, sure man I go to this network marketing meeting and They like do this whole selling the dream thing and I'm just sitting there like with a heart on just Dream yeah, freedom. Yep. So I just like signed up like right away where most people like will take some time Whatever, I'm always like but you are stuck. No, I'm a sucker. Yeah, but I was the best I was the smartest sucker ever because it changed my life No, I'm a zero or a hundred guy like without a doubt. Yeah, like I'm gonna at least fucking try it You're like, I don't want to get to the end of my life and be like what the fuck. I was scared to fail I'm like like what I'm gonna be safe so I can get like safely to death. Yeah, I know Oh, it's such a stupid thing. Yeah It really is. You gotta like take action and dive into things. Yeah, and yes Even if you do like fail with the thing it's you either win or you learn Yeah, you will learn from that. It's a win either way. It's a win either way. Yeah, shit like this is something I'm very passionate about. Yeah. No it is and that's that's why I'm where I am now Because I failed more than anybody I know If like if you're ever in doubt about something like that can get you big results Or you can fail at it. You got to just fucking go for it. Like you have to you fail and then what? Okay, I fail always every time nothing bad. I don't know what to do I think what's the worst that could possibly happen if the worst that could possibly happen is like Uh, uh, I don't I run out of money which in the grand scheme of things is not a big deal You can find the job. I'm gonna fail and go back to my old job Well, if you don't even try you're gonna be at your old old job the whole fucking time. Yeah Like you gotta go for shit. Yeah, and uh Yeah, right Something like that. Okay, so yeah, we're marketing. So then I get to the I sign up I'm like I'm all in and then I I go out and I start like buying like a nice suit and like You know, because it's like a more professional kind of network marketing business So I'm like going in there every day like just Trying to create this new identity and then people start introducing me to audiobooks and this now I'm like starting to listen to this new stuff Like it was like what the fuck and then I remember at one point I was watching this youtube video by a guy Cesar Rodriguez talking about headhunting prospecting and this guy says Like yo, man, if you want to like recruit people you just do x and x and x and one of the things that Uh, I was having a hard time with was getting people to actually come to meetings So he taught me this thing and I started walking in and the out of malls and I had no fucking clue what I was doing I was walking in and out of the malls going into these like cell phone stores be like who's the best manager here Who's the best sales person here and these people would all be like, yo, it's me because they're competitive people Me me me they'd like surround me and I'd be like you now. Let's go over here. I'm just acting like I know what I'm doing Just following boss. Yeah, like a boss like I because I'm the dressed up But I had like I'm like scared. I have no idea what I'm doing Uh, and then I would say would you get a lot of leads that way a prospect But then I got booted out of the mall because I didn't know this was like a not the right thing to do I didn't realize this was unethical Yeah, it was so stupid turns out that's not allowed But but then I say but then I would say to these people because he taught me this line. He's like Uh, at the end they'd commit to the appointment I'd be like you're the type of person who's good with keeping appointments, right? And they would say yes and then they'd always show up because that's the commitment consistency by us They committed to being the type of person that showed up for appointments This is what really started diving me down the path of like psychology realizing I was walking into my house that day and I was like, I'm gonna be successful Might not be tomorrow, but at some point if I learn enough of these different things I'm gonna be successful with it and that was a game changer Then I sent the Caesar guy a testimonial video and for you guys if you ever want to connect with influencers on a deep level Very easily send them a really high quality testimonial video of yourself Mass because so massive because people are always gonna like whoever you Who you give that to is always gonna look at you and be like, you know, thank you so much for this Like that's reciprocity. That's another one of the influence biases If you give someone that's something they feel obligated to give something back in return That's a way you can provide value. I mean, it's a lot of valuable things for someone like us And you know, we're also going to be like posting this other places people will see you Yeah, so comment down below if you're interested in doing that for us. We've done that plenty of times. Yeah No, we realized For me just like just like in general like you guys like just would constantly comment Constantly give me like a lot of value. That's why we're friends now. Yeah So that got us here. Yeah, I got us fucking right here 100% So I go in I send this testimonial video. I didn't know that this was the thing to do I was just doing it because I wanted to tell him like you're changing my life And then he responds with an email with his personal phone number And this is a fucking multimillionaire, you know, like crushing it and I'm like, what the fuck I get on a call with him and then he tells me about this event going on in Dallas Internet marketing event with all these millionaires and I just like found anyway I got some like $1,500 I think for my parents and I was just like I need to go to this event And like they'd given my other like brother and sister money for college I'm like just give me this. I was like, you know, I don't give a fuck like I'm never going to go to college It's never going to be my thing Uh, and I went to this event and I just met all these millionaire all these people and I was like Just looking at some of these people. I'm like some of these people are like stupider than me Some of these people like had worse backgrounds than me Some of like all walks of life able to turn this internet thing into multimillion dollars You realize you didn't need any qualifications to be you just needed to fucking put in work and uh, like like learn from your mistakes And adapt and always improve and that's where the mistakes started coming in So then Caesar invited me into this one internet marketing business like selling affiliate products It was like affiliate marketing and I started like actually selling some products But in pretty stupid ways like it was more just like hunting and pecking and doing it through like sales and private messages And stuff like that, which it was good product. So it was cool, but it was so much work Like you guys have an automated business. This was like pure work to make money Uh, and then I like spent all my money on like doing what's called solo ads so sending uh messages through people's emails So you can like use someone else's list and they'll send for a certain amount of money And I spent all my money doing that to start building this business And then the business went under and I had fucking no money And I was like living in this apartment with my girlfriend So if I can got evicted from my apartment lost my girlfriends like I was like obsessed with this thing But I was also like a fucking loser, you know because like I didn't understand anything all I was like was so obsessed All I wanted to do was learn this shit. So just lost everything had to move back in with my parents And what age was this this is like 26 27 Moving back in your parents with like 26 27 That's pretty rough I could never it's actually like literally like probably the hardest thing because As human beings like it's what other people think of us is literally one of the most Like the things that we care about most whether we want to admit it or not It's why someone buys a sports car. Why someone buys a Rolex why someone's going to buy those things on a deserted island With no one around they care about it because of what other people think about them So moving back in with your parents is one of those like most embarrassing shameful things you can do So I was too scared to even tell people I was like hiding for like Probably went like two years of me trying to build online businesses and like pretending I was someone I wasn't pretending I was still succeeding a little bit like I was you know And just like acting like this like almost like a fraud, you know Someone too scared to admit that they're just like a fucking being a loser Yeah, and I was too. I would get some jobs here and there wouldn't last long because I would say Fuck you to the boss like I was just like I really was a fucking loser So I went through that for years and I'm not going to get like into all the details But there were so many times as I was like getting a new place here a new place there And then having to leave there for another place and just like this whole whole shitty process I'd be like looking for change in my couch cushion like man It's literally like the entrepreneur like if you actually study enough of this It's like entrepreneurs are literally willing to like big borrow steal whatever like even with mike the steal Me and him talked about that how like we would even at some points like be like stealing sandwiches from a grocery store You know it's like fucking savage the entrepreneurs are like they're so fucked up like So savage It's a it's like Dirty man some of it where you're just like and not in terms of I never was ever Going out to try to unethically sell something to someone or this that that's not what I mean It's like desperation You know you you get into these places where you're just you're like man. I've learned I've read so many books I've done this I've done that why am I still failing and that's where I started to really Like as things went along I started getting this circle of skills And everything just started to come together and then eventually like that key started to open You know the lock got cracked But it took so many fucking years and I just didn't also just didn't do it the right way I could have been getting the right mentors getting in the right groups of people focusing on one thing with the right people Instead of trying this and trying that and like watching this video watching that video reading this book Reading that book if I were to like look back at it I'd find like people like you or I'd like get into like a mastermind group I'd read like a couple books over and over again like thinking grow rich and these top level books And actually apply those things to my life every day and become that person not just get more intellectual wisdom. Yeah Yeah, so it's yeah, it's about like, uh You might not be a person right now who can make a million dollars But if you want to make a million dollars it all it's really fucking simple Actually like you have to become a person who can make a million dollars like everyone is able to make that transformation Yeah, everyone all three of us have made massive transformations in our lives Um, and a lot of people are still looking for that and just people need to know that they can Yeah, and here's here's one some of the big things that happened that started to change things around I was like Man when I was first getting into it and doing the network marketing in that new business I was like on fire feeling amazing about myself because We usually feel based off of our past experiences and our present moment So because of that if we're doing good we feel good If we're doing bad we feel bad based off of that way of seeing the world So once I fucking hit rock bottom I started feeling like shit about myself. I forgot about all of the wins of my past I forgot about the times where I was like a good athlete in school I forgot about the times when I'd like one this or one that or I didn't even remember that's who I was All I could like think about was my recent circumstance and who I was so then Now I'm like looking at myself like a loser. I'm fucking getting more insecure I'm getting more stressed out which has then taken me further down not further up So then I really had to start to understand the principles of like the law of attraction and shit that I like Teach on my channel Which is I had to start waking up in the morning and imagining myself and the things that I'd won at in life And knowing that that's who I was and then imagining myself 10 years in the future and being like Who's the person? I truly want to be and like literally visualizing how they act how they behave how they hold themselves all of that And then I would pull that future version of that person into the present moment And then I would start being it so I could become it, you know People say fake it to you make it. That's the wrong thing. I tried fake it to you make it That's a that can that can work on a certain circumstances Like if you're going up on and doing a speech and you've never done one before you can pretend You're like a guy who's good at speeches or whatever But really what you want to do is you want to be that person that you know You actually are in the present moment and not just like carry those past shitty Circumstance that have happened to you acting like a victim through life pretending like nothing can good will happen to you And a lot of people who are watching this Or watch any videos like this have gone through like a lot of shitty times And are carrying themselves forward like they're that person like they're a failure There's no such thing as being a failure. There's only feedback in life So you've just gotten feedback that at some points you weren't good But i'm sure anyone watching this has done good in certain areas at certain points in their life How can you apply that to every other area and know that that's who you are? Yeah Just recently I've experienced a similar thing to what you just said in terms of like I was this person I wanted to become a person who can get that So for example like six-figure earner I wanted to become a seven figure earner The person I am right now cannot achieve that So I have to change who I am to be able to achieve those things And then yeah, you start you start what do what do they do? What does a seven figure earner do begin doing that? So for me the big one like it's it might sound silly But it's just as simple as waking up at 6 a.m For me I've been doing that for like three weeks now Completely changed everything and then putting your so much more shit done Yeah, and putting my fucking phone away and the camera overheated and shut off. So we're starting over now The whole video the whole video. It's all done. It's fried. It got fried. Yeah, okay Bro, when you guys gonna get like cameras like our battery that like works. I know We fucking need to the camera is good except overheats all the time. Yeah, it's a bit Anyway, man That's what happens when you hustle for a month straight Hey, and you just like don't have time to even go get a fucking battery. Yeah I know it is honestly like that Oh, but I think this is a good time to get into talking about kind of where you're at now And like the higher points and how magnet mount magnet mount. How did you get started with this? Would you consider this your first big success big success? Yeah, I've had multiple like successes But they'll all be short term. They would never be passive. They would never be like, okay Like I'm like feeling like I'm like actually having something that I can just travel and like just be free, you know And now it's just like have that now. Yeah, and now I've like also just like put away like a bunch of money from Like it's just you just know now you feel safe and secure Yeah, like because like that's the difference of entrepreneurship and then just like only working a job is Especially like a job that's a little bit shittier. You can't just like have those exponential Peaks of of like forever. Yeah, and then yeah, it'll be us and downs. We're on some highs right now Things will happen. Yeah, but there's that one quote It's like, you know entrepreneurs are willing to live like five years of their life Like most people won't so they can live the rest of life like most people can't But as in your guy's business model, it's like one year Or it was like six months. Yeah, now we still which actually think about this Back in the day when people needed to start a business It would take someone like no way longer most of time to grow like a really solid like big business You know how hard that shit was without the internet. Really. Fuck. Um, I'm I'm dead as fuck our struggle period lasted like And in 9 out of 10 businesses would fail. Yeah like those type of businesses It's like like being an entrepreneur back then was Inconvenient to say the least a very unpractical very impractical now. It's the some might say stupid now It's the smartest thing to do. Yeah. Oh, yeah Now it's stupid to have a job because at any point in time you can get outsourced by a fucking automation. Yeah robot Yeah, it's just so easy now the opportunity. I don't want to say easy. It's just it's so possible for anyone It's definitely not easy obviously for me. It took me seven years However, if I were to just like look back at like How valuable it was it was never actually even now like the money It was like the person that you have to become in the process to be able to make the money because now I know I can apply these skills to non-profit organizations I can apply these skills to my friends to help this person help that person help other businesses It's unbelievable. Like it's who you become now. I'm actually safe and secure not because I just have money Put away because I know I can make you lose it all as a self development is everything It really fucking is and that's something I've learned like recently in the past few months Yeah, so so how mag magnum out started was I'd been going through ups and downs at the time like uh You know last year or sorry not last year, but like let's just say but 14 months ago or something I was doing social media marketing kind of like what iman does I didn't have my own agency, but I had like I guess you could call it my own agency But it was more I had clients. Yeah, and I would Service these clients it wasn't it wasn't like going bad or anything But it was still making like a pretty small amount of income in comparison, but enough to live off of so it was it was still like Okay, I'm still successful online, but it was a lot of work You know and it was not it was not scalable, you know, and I wasn't like doing what he's doing where it's selling courses on it Which was awesome Uh, and then I was also yeah Just doing some consulting for businesses because my marketing level was good But I sucked at a lot of the back end business side of things. So I saw um, uh, my buddy cooper was Doing a bunch of different things on the social media side of things and he's super Super sharp guy. He'd grown like an awesome business called fidget 360 And who started fidget spinners the fucking guy started fidget spinners is your business partner Yeah, how did you meet him and they did like 600 grand when he was 17? It was Fucking rating Just power through fucking power through. How did you meet cooper briefly? So I met cooper So I had one of the things that I started that kind of failed was um something called young entrepreneurs society And we did like some entrepreneur events. We actually hosted some really cool events at one point Uh and had like a big facebook community of entrepreneurs and I met him through that I met him through allen who I connected with uh incubator and they helped start this fidget thing So I helped them start the the fidget thing So dope and then so I started man. I was like helping a lot of people for years That's one thing I didn't talk about my story while I was not really succeeding at a high level I was planting so many seeds by just constantly connecting other people with other people So now I still have a big network And you have to always think long term in this game Even if you're struggling or failing now Like think about how you can be like helping or adding value to other people because down the road That's going to come back to you. That's just like a side thing. So I just hope the camera can handle the rain Uh, should we just switch around real quick. Yeah, real quick We're gonna keep this button the whole time you can keep talking Mm-hmm Or not it's kind of hard. No, actually, uh, let's set up on this, uh Yeah, right here. Yeah, perfect. Yes fucking weird. Yeah, it's fucking weird a very weird stats. No, it's forks. This forks. All right This is super chill I'm gonna sit I'm gonna sit right here. It all is what it is. Storytime. Yeah Okay, um, sure all in frame. Mm-hmm sick. Okay, so Yeah, so anyways, I start watching these different youtube videos and I start seeing the Shopify thing and I was like, okay What the fuck I start watching and I'm like these guys fucking suck at marketing because all my experience started to realize These guys are all making money doing this without even like knowing that much They're not making that much, but they're making like decent amount of money Yeah, and I'm like I can fucking do this. I just messaged cooper being like, you know anything about the Shopify thing Like I know how long ago is this this was like in like the middle of december or something 2017 Yeah, a year ago. Yeah a year ago. So then he's like, yeah, so recent. He's like, yeah, he's like, yeah, I have a store So I'm like, okay, man. Well like What can we do? You know, he's like, well, I have like this one partner But he's not really like doing much. It's not really like doing much at this point because he basically just started it And he'd been working on so many other things. So he just knew it was a good product because he knew people wanted it Uh, so then I'm like, all right accessories. Yeah, so we start talking a little bit And then you know just before the beginning of january, we put up our like first I put up the first facebook ad with this one video and Took like two or three days got a couple sales three or four days later got like five sales A couple more days later got like 10 sales and I was like, okay, we got something here So all I'd done was like change the copy around change the way the website looks so you were doing the as yourself Yes, and the copy all the all the like Conversion side of things sales psychology, but he but he had already had some like really nice pictures And some like it was just putting the psychology in a framework that converts better because there's a process to conversions Right, just like how you do with your book summaries If there isn't just like you throw up words on the page and it converts There's a psychological process you put people through that is going to make you convert higher So we took it from like a small amount of conversions to like nine ten percent conversions that first month And did like 78 grand like the first month. Oh, it was like Whoa, but then what happened was one or something right after yeah Man, I'll take you through a bunch of things actually in the marketing side So what I did with the facebook ads is I would look at like who's coming to website Who's buying then I would like look at the websites that those type of people are looking at Then I would like change the buttons and the colors and the the text I would change it all to be like the same shit that they already like to buy from So it would be like Familiar as soon as they got there, you know, so I literally started to match who that person is with everything about the website So that's why the conversion rates went so high And then we started to just be able to outsell everybody else because we could just spend more But then what happened was the end of that month we got shut down by paypal because it was a new account And they're like yeah, they froze us for six months So all of our profit from that month was gone. It was like I'd finally like hit this thing where I'd made like We each made like over like 10 grand that month in profit We're just like fucking dope, you know and then boom all that ass to like We had just basically have to like go back to the drawing board That took like 14 days for us to kind of figure some stuff out and we got like an older account And then man from there it was just like next month It was like 100 grand and it was like 200 grand Then it'd be like 250 and then it'd be like 275 and then by the end of the year we did like Almost 600 grand in fucking December in a month. Yeah, and then each month We're just going to keep scaling and scaling and scaling Did you maybe you turn off the fucking notification you get every time you Yeah, you had to you had to it was disturbing Dude, I was trying to assemble it was like ding ding. Yeah, it was like every minute ding ding Yeah, yeah sales it was fucking epic. Yeah, um, but so I have a question Okay, uh, so you say you go like 100 150 200 250 like a really fast thing But gradual scale like that. What would you attribute that to? Was it all in the ads? Yeah, and and optimized the website Okay, there's actually this is why like I get so jealous about your guys business model Even though like like at this point like I'm I'm making more money than what you guys are doing with like your publishing business Yours is like completely passive And you were like able to like let it sit there month after month after month after month We have put in so much work for this business like constantly trying to fix things constantly trying to figure out Why something's working why it's not working? Constantly testing constantly optimizing. There's never going to be a point We're just going to let like be able to set it and forget it unless we just like hired Incredible CEOs an incredible team who basically would just like need a big salary as well Which would take all our profit, you know So you could do that, but then you wouldn't really make very much money So yeah, I could set it up that way, but it doesn't make sense Right now I'm just stacking cash and then I'm going to create lots of different passive businesses and invest in a lot of things Yeah, I mean my business has made over $50,000 profit since I last touched it. Yeah, that was probably close to that six year 70 It's insane. So nothing like it that I that I know of yeah Nothing like it in online business. So going back to the ads like I did all the ads at first with one other guy And like I didn't do the technical side like I literally don't do technical ads Like I just know I'm you know an orchestra Someone who does uh, what's his name a conductor or whatever. Yeah, is it a conductor? That's a train person He drives trains. He has like the the magic wand Someone knows what they are if your conductor is right. He has the magic wand. That's what it's called. Yeah, so fine We'll look it up. Okay. Anyways, so I'm that person So I have the vision and ideas of what I want everyone to be able to do So with the ads, I know exactly what I want the response to be from the ads and how I need it set up How everything needs to work, but I have someone technically who actually does those things um That's super important for me because I need to focus on like the big picture The big idea that like the the customer because that's the most important part So the reason I do it like the actually like the click clicking button. No, it's a waste of my time Exactly like as an entrepreneur you got to focus on your highest value activities Whatever they are to you, but marketing in general people think marketing is clicking facebook ads It's not it's understanding the customer and putting the right message in front of those customers at the right time So what else to do all that little shit? Of course. Yeah, of course So over the months man, there was like so many things But we've like literally tested hundreds and hundreds and hundreds of different creatives Most of the ads that we do are like little like just literally iPhone videos of like somebody saying Hey, I just got my magnet mount check it out. Blah blah blah blah blah Like literally we've test all these different things like someone like Great, you still use these old cords and they throw the cords out the window and they'd show How this person's using a wireless charging mount, you know, like I have a question just with two ads because you have two that like to me you look very similar But one will convert much better and it's just it's just tiny little things We don't really even notice but it's there. Yeah, and and the other thing to understand too is that Even with understanding all this psychology There's still so many times where I'll put out like five we'll put out five ads and I'll think One of them is going to be the winner and it and it like fucking bombs Or something like that. Yeah, exactly. Yeah, so it's like sometimes you actually just have to be the scientist and test But overall all of them have psychology in them, right? So now I have a question How do you plan so Like you're doing like almost half a million a month in revenue right now Some insane like that. So how do you plan to scale to like a million? Again, is it increasing ad spend? Is it increasing conversions on or is it just split testing ads? It's it's it's scaling ads. It's all that but the biggest thing is what you were saying I had to change myself So what got me to that amount won't get me to like a million two million You have to act differently. You have to do new things. Yeah, there's pieces of it that are the same But there's other there's levels of it. So we have to do a lot more press We have a do a lot more influencer show notes We have to do a lot more like higher level things where the brand is like really getting out there So people are not just seeing the ads are just like everyone's talking about the brand as The brand of my presence. Yeah, and then now what we're doing is we're on pinterest now snapchat We're doing a lot of google ads. So all of this together And then each time someone hits the website they get retargeted on all those platforms And people have to understand that omni present side of things you need to be omni present if you're going to scale to those levels I can't wait to get into that So we've never done Yeah, but even with you guys because it's high a lot of you guys high ticket stuff for the course of stuff You can do a lot just through facebook and instagram ads because there's such big margins Are just smaller margins. So our retargeting makes us a lot of money massive margins on a high ticket information project Yeah, 95% earnings Yeah, but in at the end of the day you get very little refunds because you have such a good product that people are getting results from So like most information products is kind of scary because a lot of people's products suck So they're going to get lots of refunds. So I want to end now one thing a quick question shit like refund All right, uh camera just overheated once again. So we're going to finish it Selfie mode on the iphone. I had one last question to ask I love how you guys just like you know, it's cool But you guys is that like you don't need high end this high end Because it's like you don't care you have to realize Like most people don't realize they can literally build a youtube channel on their phone on their phone I know a lot of people have built amazing youtube channel People have done yeah a million subscriber channels from just phones. Yeah, so i'll ask you real quick When it comes to doing like refunds and customers all shit you have nothing to do with that, right? Does cooper handle that or have you hired someone else to do that? No, well, we've hired someone to do it We did it at first But yeah, we hire someone to do it But one people that need to realize about customer services that that's where you learn the best stuff about marketing Because that's when you learn what problems people have with the product You learn like what they like about the shipping what they like about this what they like about that blah blah blah You learn everything and now you put that into your marketing You handle all the objections on your pages with customer service. So the customer service is probably the most valuable thing you can learn I in marketing, but I know that now you're saying this. Yeah, that's like everything But you guys get it from your youtube comments from everything you learn the most about the customer service in a way That's customer feedback. It is that's all man Like that's a customer experience and that's just like you're building a tribe to these days People want to be a part of a tribe man like like they want to be like People want human connection exactly a purpose in a tribe exactly. No, that's real. That's real I was gonna end on one thing. Oh, yeah. Oh, well, it was kind of it was just about the power of what the fuck was that? Was that a monkey? No okay A high ticket informational product Is just I don't know where I was going with that well, all I know is like I fucking love your guys business model and Definitely like we're going to be selling this business for sure. We're going to get a nice big payout and I'm 100% going to be going down the route of like higher ticket products Because like if I can like be making money off of products that cost like 50 to like like 20 to 50 dollars And be still profitable off ads Like with the cost of the product plus the cost the ads plus the cost of like our employees plus all that Then that means like if I have a high ticket product using this like it was unbelievable It's highly scalable and can be outsourced like you don't have to be doing all the work yourself Like you it sounds like you're doing right now. Yeah. Well, we have a lot of like people working with us But there's still so many other parts, you know, or with yours. There's so many less moving parts You're not dealing with like any physical products. Mm-hmm. Oh fuck that I had my own dropping store and I did that and I told myself i'm never gonna be selling Physical products again. Yeah, because you're doing had you had to do everything at least like me and cooper had a good system Where we were focusing on our strengths and then then once we were making money, we start hiring out people So yeah, there's still like not a million things to do, but it's still a lot of work, man We still got to be taking care of all that. Yeah with ever products, uh Crazy margins if I sell 10 or I sell a million. It's like the same amount You know, you can sell as many as you want and you can't run out Right. So with that, I don't Info products is what like I'm going to be doing the rest of the rest of my career. I just like This is like this is totally a plug for you guys and I don't give a fuck People should be fucking buying your course and doing this shit based off of my six years of trying so many fucking things And then like watching how your business model works and seeing how it works from like a Multiple multiple perspective approach that I have and like literally seeing so many different models and watching people Do so many things. I've never seen something as As set and forget as this business model Yeah, I don't think there is anything ever seen it. It's it's like the most insane thing Now are you going to become a billionaire off self-publishing? No But could you fucking easily get to 10 grand a month in passive income? Yes Which is an insane amount of money Most people want to make like fucking two grand extra a month, you know Like fucking even 10 grand a month back in the day when I was broke for like two three years Like I would have killed for two grand passive a month, you know Yeah, yeah, exactly. Yeah, so fuck. Yeah Yeah, fuck. Yeah, that's fuck. Yeah. Yeah, that's a fuck. Yes. This interview was a fuck. Yeah, all right So, yeah, oh Well, Gavin has to choose the magic emoji of the video So if people watch to the end they gotta they gotta span this emoji in the comment section What eggplant what? An eggplant. Yeah, I fucking put a fucking eggplant Eggplant emoji if you watch this for your 10. This was a long one This was a long Juicy girthy video Yeah, just like that juicy Dashboard the dashboard you have. It was real nice dashboard. I've been telling you you got a nice dashboard. Yeah, we were talking about my Cut the shit we're not talking about as a dashboard I pulled the dashboard out of the last second on that Actually, we're about to end the video, but we want to show some magnum on promise So this is the package better lighting. Yo, so this is so I'll just show you guys. This is how simple Products are it's the best products don't have to be like super fucking difficult This is literally one of our products. We sold like I think like 800 000 of this one fucking product Wow, this tiny little it looks like a butt plug. It looks like a butt plug. Actually we use that We actually used to get that comment all the time on our ads. It was like really funny But literally you just put this into your vent You put a magnet little sticker on the back of your phone and then just sticks in your fucking car It's that simple. Yeah, but it solves the problem. That's all that matters So we didn't pay a lot for each of these products. We still sell it for 20 dollars We have really good margins on it, but it solves the problem. So it's about the problem that solves Yeah, so like most people are like this is a multimillion dollar business right this thing right here Yeah, it doesn't have to be anything fancy And then we and then we came out with this new one which is a wireless charging one So the same idea little magnet thing you put on the back of the phone or in between the case Boom into the vent wirelessly charges your phone It's like man that I just want people to understand if you can just understand Okay, people don't want to just be holding their phones all the time like in their hands Solves the problem by putting it up on the fucking dash so fucking solves the solving problems It comes out of solving problems. There's a massive problem. Yeah, then then we can charge you. It's huge Yeah, I want then we solve the charging problem people don't want cords fumbling around all the time So people are like willing to pay for this and then it's capitalism, right? It's like you find out however much you consult for where people are going to pay for it and not want to refund the product You know, that's what you're trying to do. You're trying to see how can I get if this is going to give way more value To that person's life than the money that they're giving then they're going to be happy with the product Right, so I think some people create products like oh really cool and like look at this This has to be extravagant over the top. Does it actually solve a problem? No, I'll talk about this Yeah, I'm about some bullshit something else great. No, that's what people do is they they're like this is so cool Everyone's gonna love this blah blah blah. It's like no like dude. Are is anyone even looking for it? Does anybody care? That's how a civilian would approach Is that how you guys see it civilians? Yes. Yes, and we completely mean it in a highly derogatory and demeaning. Oh, yeah, absolutely I'm kidding. It's not it's not supposed to be offensive. You're a pompous prick in a very nice kind of way Oh, thank you. I appreciate it. Welcome. All right. We'll wrap it up now. That's it Straight up savage. I would stop turning away from me