 This is a very common theme when we talk about automation, right? You want to reach maximum efficiency level. That's good, but let's keep in mind this is just a path. It's not the destination. It's a good path to take, a path you have to take because it monetizes, right? But it's only the first step. What comes after the efficiency? What comes after the possibilities of saving money? So I made this pyramid, which I think is showing it pretty nicely. It's an automation digitization, you know, the seven asians, as I call them, right, being at the bottom of the pyramid. They generate this, and they basically kind of move around a little bit, depending on what business you're in. But the ultimate way to monetize what you do is on top, right, is the purpose. So why are you doing stuff? Who are you doing it for? How are you doing it? What do you stand for? 82% of millennials, the latest research shows, care about companies, whatever, doing the right thing, right? Being the right thing, having the right purpose. They would rather buy from a company that does that. They're not. Very important point, I think, for our future.