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RETRO CLASSIC TV COMMERCIAL - 1950s - LIVE BETTER ELECTRICALLY (GE THEATER)

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Uploaded on Dec 27, 2008

***used in the May 5,2010 episode of Comedy Central's "Colbert Report" *** ---"Live Better Electrically" was a slogan used in the late 1950's by the General Electric Company and local electric power companies to promote Electrical Living, primarily focused at rural communities and farms that still hadn't been connected to the power grid, as well as new housing developments fitted with all-electric heating and cooling, kitchens, and appliances. These new homes were "Medallion Homes", and displayed a plaque showing that fact.

This presentation features clips from a 1957 "General Electric Theater", hosted by Ronald Reagan, and also includes the then-popular jingle, as well as idyllic print advertising stills from GE, faboulous UPA-inspired 50's animation, and includes a final period ad which, in today's modern society, looks completely outrageous...but it is our history!

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