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Uploaded on Jul 9, 2008
YouTube is the advertising model of the today, according to one of the world's biggest ad agencies. The viral, interactive and community-led nature of the free video-sharing site makes it the ideal platform for ads and marketing. Tutssel, whose agency's clients include Samsung and General Motors, also highlighted the finding that YouTube has a greater reach among some US audiences than music broadcaster MTV. "Marketers must learn to let go of the control they think they have over their brand," he said. "Once consumers have interacted with brands, they will not go back to being shouted at by marketers."