 So Doug when designers approach you and say, you know, I want to become a better service designer. What is the single most important thing you tell them? Well, we we have a We have a mantra here at IBM. We talk a lot about Empathy. Empathy is a core principle of service design for sure And we talk about empathy in different ways we certainly with our user with you know, the person we're designing for but also with our teammates and and forming a level of trust across the The different parts of our complex teams our working teams is super important So what we look what we like to say is empathy first with each other and then with our users So we're talking about empathizing and building trust with our teammates and forming a strong working team And and with that strong working team we can go out and really do great things for the people we're designing for Was this a helpful tip? Let me know by clicking that thumbs up button down below and if this is your first time here I would love to have you to subscribe to the channel so we can keep bringing your more expert tips like this in the future