 Okay, everything everything starts in the campaign folder. So now all we're going to do is we're going to click on the green button and we're going to create. Perfect. So now as we come over here, we're going with conversions. Okay. Okay. Well, it's create and conversions. Yep. And then all you're going to do is you're going to scroll down, hit that dropdown, and let's name everything right now. So the name of the, the name of the campaign is going to be the name of that video. So springtime video or whatever the hell you want to, you know, name, start naming your videos, not just for this purpose, but just name them in general, you know, so spring styling season and then in parentheses conversions. Always put that in there. In parentheses. That way when you look at the dashboard, you know what add that is rather than having to click on it and then go into it. You can just view it from the from the dashboard and see that is conversion net. Okay, so the title is important for for that reason. The ad set go to go with the same targeting your, your, your 15 mile radius. Just name it. You don't need anything in the drop down. Yeah, just name it. Should I say 20. Yeah, let's open it up a little further. Let's go 20 for sure. Do it for a while and see how. Yeah, perfect. And then the name that the ad, I would just name the same spring selling season. And then right there you could put spring selling season video video. That way we know, you know, the ad is an actual video versus an image, or in the future if you run an image, put image, you know spring selling season image. I could do that too. I'm going to I'm hoping I'm going to remember all this. Okay, this one right here. Believe me, this will be on my YouTube channel. View it later on view this view this tomorrow I'm going to have it live tomorrow for you. Okay, so he had you yesterday I'm sorry I didn't get to it. No, no worries. Dr. Yeah, how'd it go. What's that. It was on there with with one of my friends from exp and just taking her through just updating her seller guide landing page. Okay, good. Yeah, I'm going to put a new sellers guide on my email by some chance that somebody might click on it. Because I've downloaded the new spring going now. And as far as my my little one that I use as a prop I'm just going to change the cover because nobody will know what's in it. It's about the same anyway. Perfect. Okay. Okay, so continue continue and then it'll bring us into step one, which is just simply choosing the drop down. So we'll see the drop down and housing absolutely. And then we'll scroll down and we'll just make sure that the campaign budget optimization is turned off which it is so perfect so now hit next. So that's the first tab. That's, that's the campaign. We're going with conversions we're going with housing. That's step one. Okay, now we come over here to step two and all we're going to do is we're going to choose our pixel. So go ahead and select what takes you right to set step two. Yes. Now we're in the second tab. And all we're going to do is choose our pixel right there. Yeah. Yep. And then choose the event, the conversion event you'll see seller guide leads. Okay, cool. And then we'll scroll down. And then we don't need dynamic creative. We don't need offer. We'll go ahead and go on this one will go. And you know what, let's let's kind of flip it up a little bit. The other one we went with lifetime. In this case, let's go with daily same budget but let's just let's just change it up. Let's change up the way it's spent. So let's just go daily. So let's go daily $10 daily. And then we'll just set the same seven day period. So seven. So $10 and then later I want it to keep going, then then we'll we'll and that's why a lot of times put in an end date is not always is not always the best option because yeah, if you want it to keep going, then then then let it keep going. And if you need to just manually and especially you know what I'm going to I'm going to advise you to do to do it this way no end date, because in the very beginning with these first few ads, we're going to kind of micromanage them to to a certain extent. You know, we're going to we're going to review them in a few days. So if needed, we'll make videos. I've come across a couple of great ideas because you know, I always read the real estate web Facebook pages that I am connected. I read everything people say and so I was going through and somebody was talking about videos, and they asked about teleprompters. And I was like, teleprompters. I mean, so I got a teleprompter now on my phone. So I'm so relaxed about it now because yes, and then I want to do a video tour instead of paying for a video tour on my listing. So I'm going there today and I've got another app that will flip the camera so that I could have me and then flip it to the house. So I'm learning awesome, awesome. And again, there's so much stuff out there. Keep it simple. The more authentic, the better you don't need no camera crew next. Don't go hire a camera guy next like keep it simple on your cell phone. But whatever you can leverage and whatever can make it easier than yeah for sure but don't feel you need to get too fancy. Okay. One of them was free one of these apps I think the flip one was free, but the, the other one the teleprompter. I paid $50 for six months, only because it keeps the their logo off it. And I didn't really want the logo. Yeah. Okay, cool. Right on. So what we'll do though in this case, the start date let's at least do the start date. Okay, we'll always choose the next day. So there is the ninth okay yeah let's go March 10 and go to go 6am March 10. So there's the 10th and go to go 6am and just and just started then. Perfect. Okay cool. Okay, 6am. Okay, good. Now again, $10 is the absolute minimum as you as we really roll this out and you make your money back by closing your first escrow, right, right from this from this campaign. That's when you're going to want to go to $20 a day. And yeah, kind of the max you'll be at you really won't need to be higher than that but but 20 a day, 600 overall for the month. I'm telling you, Facebook ads is all you need to be doing like. So that's just my personal as soon as I see any results. I'm happy to do that but I got to see something even sure. You know, even if I get any leads out of it that don't result in a closing it right away. For sure. For sure. Yeah, so right here we're going to just simply we won't even we won't even narrow it down to a custom audience yet let's not even we won't even mess with that yet let's just go down to locations and go people living in this location. So hit the drop down people living in. I'm looking for a very good. So we'll go always people living in this location, and then go ahead and type in the location right below and put in your 20 mile radius so just. Gosh, type when I'm on the phone with you for some reason. Yeah. You get stage fright. I guess. For some reason. Okay. Okay, cool. So that's a 20 miles somewhere right where do I. Is that it right there anytime fitness. No, it wasn't supposed to be an exit out. Yeah, let's type it in. Okay. Oh, it still says 15 so I have to make it 20. 1400 rest. That's right across the street from me so it wouldn't hurt. Okay, good. Perfect. But I just thought I had seen it. Yes, right there below there right there. There we go. Okay, cool. So let's let's change that 1520. See the more we do this I'm getting the hang of it. Yeah, good. Okay. Okay. Cause my neighbor and I are going to go out and do one with her signs to and my Hummer. And just kind of try to do a fun one. So, but I think I'm very happy with mine. I thought it was more upbeat. Good. It's still serious, but it's a little more upbeat. Okay. Agents. We have in there. Yeah, we'll leave all that as is and then languages. We'll just change that one. We'll go English. Yeah, I don't know where. There we go. Type English and then you'll see English all right. Okay, cool. And then we'll leave it automatic placements. We'll leave it as is. We'll just scroll down and then we'll hit next. So we're good. We're good here. So hit next and now we're on the third and final step. So that's it. That's that was the second step. Super simple. Yeah, just giving us the red air, because the video is too long for Instagram and that's fine. So it doesn't need to run on Instagram. Whenever you do run Instagram ads, you'll always want to set it up completely separate. Like, this ad is just for Facebook and then we'll go create a whole different second ad for Instagram. Okay, I guess if you ever want to run it on Instagram. Yeah, that way you can split tests that way you can you can really know the true numbers that's coming in from this one ad and everything is on Instagram. Right. So I want to blend them. So I might, I might put one on YouTube if I do. Oh, I know which one I'm going to put on YouTube the one the video tour I do of the house. Perfect. And always always keep in mind when it's when it's for YouTube specifically when it's for YouTube and then also for Facebook, you're always holding that phone horizontal. Okay, widescreen. That's what I'm doing now. Yes. Okay. Okay. Thank you. And then so now here all we're going to do is click on create ad and then you're going to hit the drop down and then go to use existing posts. And then all we're going to do is go in right there below select post. And then what it's not ad. There it is. There it is. Perfect. Yep. And then hit continue. And then that will upload right away. And then now all we're going to do is we're going to update our call to action button. We're going to add the learn more button. So if you if you scroll down, look at that. You look good. That's a good background. You got good colors on. I like that that that blouse or shirt or little sweater. You look good. You look really good. I'm telling you my your logo perfect and I'm telling you even the logo is a is a bit much like it you're trying to be too fancy, but it's cool. I mean it's cool, but I'm just saying it's not needed like it's not needed. That teleprompter site had a place for it. So I just dropped it in. Yeah, no, it's all good. It's all good. And you know what rather here's it. And just like you did with the other one you showed an image of the stellar guide that's actually better than just the logo. Okay, do you think I should change it. No, no, not at all. Don't overthink it not at all but just, you know, future. Yeah, yeah, for sure. Title to but is that come later. Did you put a title or no. No, I know on other ones you've had me put a title on the bottom. You said there's something on the bottom that you have to put, but maybe want to it yet. Yeah, that's a title but now it may be too late. It's not a problem. Well, it's not that it's a problem, but in the future you always want to put the title that's why I should have it's I'm so sorry it's my bad I'm going to take the blame for this one. I should have reviewed this before we got this far. I should have had you pull it up on your business page first. That's what I normally do. I do title it says a real estate update for. Yeah, yeah, yeah. So yes, I actually know that's the text, or is that title as well. I don't know. Let's see go to your, let's let's go to your business page. We're going to go to your business page. Let's open up that in a new tab, a new tab just open up a new tab. I liked what I had put on the, the thing I recorded it on which is called big, the teleprompter one. And I'll tell you it's cool. Oh, spring selling season update is what my title was perfect. Okay, let's go to your business page real quick we're going to open up your business page and then we're going to open up in a second tab in a separate tab we're going to open up Cartra, because we need your landing page link. So let's open up the business page. Go ahead and click on go and again we it may be it may be too late. Let's just double check. Go, click on those three dots at the top, the text, the three dots. That's manager. No, not on ants manager on me right here right here right here just click on the three dots above no go back. The three dots we're going to edit so the three dots right. On ants manager on this above your video. I got you. I'm sorry. Yeah, so let's edit, go to edit post, and we may not be able to but let's just double check. Okay. And I'm looking for that verbage again because I liked it. Yes, so now that we're in the process. Okay, hopefully we all awesome we were able to get to it perfect because a lot of times when we're when we're already in the process of setting up the ad sometimes we can't get to this part again so that's why it's always best to check this first before you go set up the ad. So yeah, perfect so you got spring selling. So that should be on the ad to right. That's the title so that's yeah that's going to be that's going to be in the ad for sure it's going to be below the video. So click on that's a good thumbnail so click on the thumbnail. That's the thumbnail you you want you want right that's click on it. Good. Yeah, that's a good one. That's a good one. Okay, cool. So we're good here. So let's X out. We're good. So now let's just go to cartridge and let's grab the landing page link. Okay. Yes, so let's log in here. Let's grab the link for our landing page. Perfect. And now what we're going to do is we're going to just go back to the ads manager and that's going to be our learn more button. So hit click on add button. Click on it. Yep. And then you'll just paste it in right here website URL. And then just click on update post. And so now as that button comes over you'll see learn more. The title is to the left of it. So you see how that looks spring selling season update it's to the very left of the looks good. Yeah, so that's that's why the title is so important because we want to fill that that that that if it wasn't for your title it would be an empty spot. Yeah, it would look funny. Okay, all that would be there is your calm. But but if we can add some verbiage there with some type of call to action. And then that's better. Now here's a deal to just just for future we don't I mean we don't got to do now but just, I mean, you know what we could do it now because you have a real estate update for Austin for for Austin area homeowners. Now I'm your local real estate professional serving the greater. Okay, so then, if anything, here. And again, we can either do it now or this is just for future knowledge for future knowledge. It's not a big deal. We're going to, this is just for future knowledge, most importantly, that title, the title as you can see, as you can see the way it really looks right here. So let's go back to the left of the learn more button. In the future, you always want that title to be the call to action. So, so for example, rather than spring selling season update. That's good. I mean that that is good that's good it's giving me it sounds like information it sounds like an update that's actually good. But, but I'm not running the ad just to be good I'm running the ad to have you click my damn button. Right. So rather than just maybe some type of update maybe. Again, that spring selling season update that could that could possibly be in the text. And then down there in the title down there, I would I would again I would rather have some type of call to action I would rather have something like download your free seller guide now. Click, click, learn more to download your seller guide, or click to download your spring seller guide. I would rather have some type of call to action to be like okay damn. She's giving me something. Let me click. Yeah, and I say, you know, of course, you know, but for sure, for sure, for sure. Okay, but, but, but that's the only people that are going to really hear that, or the people that get that far in the video, and that's not going to be everyone. Yeah, well luckily, it's yeah luckily it's only a two minute. Yeah, sure. So just next time that title let's always make sure that it that it that it that it's a call to action. Okay, referring to the learn more button referring to seller guide download your free seller guide now download your spring seller guide now. Yeah. Okay, makes. Yes, and that that title it cannot be that long, either. So, so it's it's short and sweet. So right to tell you the truth. That's as much rule of state as you're getting spring selling season update that's pretty much as much space that we can feel right there. Right, anything else, it would have been dot dot dot. Yeah. Okay, you know, click for yourself guide or something. Yeah, yeah, yeah, click for your free seller guide or click for your spring seller guide or something like that yeah. Okay, good. So next, I'm going to put the picture on the third one, third ad. Yeah, seller's guide, and then I'll also do something different here. Okay, perfect. So scroll down. We're good here. We got the learn more button. We got the new link and everything set up so click on publish and and we're good. So now this ad will live tomorrow. Right. At 6am. And then in the let's talk, let's talk in a few days let's talk on the fourth day on the fourth morning, the fourth, the fourth morning let's let's schedule a call for them. But but in the meantime, don't even look at it in the meantime, don't even look at it in fact don't even look at the whole damn time look at it for the first time when you and I jump on. Okay. Okay, go do you think it went. Yeah, it went it went so that now let's click on the drop down the top right there next to view more variations to the right of that. There's that drop down to the right of of all these ads of all these to the right. Well, no down. Oh, I think to the right to the right. No, to the right of it to the right of it. Yeah, that drop down. Yeah, click on that. And then just scroll down to Facebook desktop news feed. And let's just look at it what it what it looks like, you know in real time as people scroll through the news feed this will give us a good idea of what what it really looks like. So yeah, there. So there goes your learn more. So, so go ahead and click on it click on learn more let's make sure you know everything everything clicks and everything looks good we click on learn more. And it brings it straight brings us straight to this landing page. And we're good so perfect so one last thing we'll do real quick. Let's go back to the as manager. The right after you you you publish and now now we're in motion and Facebook going to review it and you'll get the email later on. And then it'll go live tomorrow, right after we click on that publish what we want to get in the habit of right away is to then go create a custom audience. Create a custom audience of everyone who's going to start watching this one. So, okay, X out of this to the left top left X. Let's X out of this. And then it's going to bring us back to the dashboard where we're going to click, we're going to X out one selected one select one selected. Just close out all those. Okay. Perfect so now all we're going to do is click on the dots to the top left let's click on those dots and let's go to audiences. This is all going to be on a YouTube video that I can watch. Yeah, for sure. Okay, thanks. Because yeah when you take someone through step by step like you you're doing then as long as you can go step by step it's it can be done I could do it so awesome. So now let's click on the blue and create audience. Okay, I see seller like the custom audience now. And then we're going to go with video. And then next. Okay, cool. So now all we're going to do is we're going to choose a content type and we'll go with 25%. So go 25% and then we're going to choose that video so go ahead and click on choose videos at the top. And then we'll just look for that video. Choose this one. No, choose to the right. This one. So we just check this right check that click confirm. And then all we're going to do is we're going to name it. So go ahead and click on click confirm, and then we'll give it a name. And then. So just like you named the title on the ad name it the same and then just go ahead and put in parentheses 25%. Okay, I'm just trying to remember what the name was spring. Season. Update. And then perfect. Yep, 25%. Cool. And then create audience. So we set up the conversion ad we set up a custom audience. And now it's set to go live tomorrow so click on done. And there is the custom audience perfect so so that's what we're getting is we're creating these audiences of those who are watching we're creating the audience of those who are landing on the page. There goes your seller guide page visitors only. Right. So, so, so these are this is data this is good stuff these are people that you're you're collecting all you're doing is you're collecting this data of people that are performing these actions and engaging with your stuff. And this is your leverage. So again this is where everyone gets it wrong. In the future, when we get to add number at number 4567 and on, it's all about retargeting these people. Because we're, we're, we're running ads to market to a local market, 20 miles around this address. And it just comes down to staying in front of them, but staying in front of the ones who are who are actually engaging and what are they doing to engage. They're watching our videos. They're on our website. They just haven't opted in yet. The moment you opt in, then you're in my custom audience of seller guide leads, then I'll start excluding you from seeing future ads. But if you haven't landed in that audience yet seller guide leads, you're going to keep seeing my stuff. And if you're watching it, right, if you're watching it, if you're landing on my webpage, you're going to keep seeing my stuff. And that's what creates the omnipresence that that that credibility and that social proof that they keep seeing you. That's magic. They have to keep seeing you. And that's, that's retargeting, but that again, that's what everybody doesn't do. Everybody runs one ad and expects to get 77 leads on one damn ad. When it went to a cold market and no one even knows you yet. Right. You know, so trust me, please. Go ahead. I'm in it. Oh, I'm sorry. I interrupted you. I'm in it to continue to try to. Yes, it's all about just being consistent. You already have what it takes. We're learning the ad side on this end. You have what it takes by doing the videos. And I'm just telling you that you're doing way better job than you need to be doing like dumb it down a little bit. You don't even need the editing. You don't need nothing fancy. You're doing them just perfect. So, so if you can keep that going and that's where another another area where everyone drops the ball is 99% of your industry or camera shy. Yeah. So you got everything that it takes Christine like you have everything it takes now all it takes is consistency on top of it. And then you you conquer that area. Like Austin they have nothing on you like I'm telling you you're going to dominate that area as long as you stay consistent with what we're doing. Okay, I'm trying. Yeah. So you think videos for sure are better than like like just putting an image. Yeah, now we'll do both why don't we do both why don't why don't we go and get some more video videos done you know if if you have the time and and and yeah if you have the time, but maybe next time let's even let's even test an image, but the image has to be you the image has to be a headshot of you. Okay, I wouldn't do an image of a some random house. Like like let's like it's all about your face like that's what the branding effect is happening right now that the branding effect has taken place right now like that's what's going on. People are seeing you in their newsfeed. And it's either going to be a video of you or it's going to be an image of you. Okay, it's not going to be anything else. So that could be something we test next is is is an image of a headshot of you. I did a really nice let me show you this one and see what you think I mean it's another one that is is what you would call it. It's edited so you might not like it but I don't know how you get to how did we get to videos that other time. Is it a video show me or or. I don't know but it's, it's not a video like where I'm talking. It's okay. Yeah, it's just a slide show right like a, like a. Yes, I thought it was cute. I'm there. As long as your face is there, then then cool, but, but it's not going to it's not going to it's not going to do much for an ad. No. So, so an image of you look at you you look good, like an image image of you let's let's run that next let's run an image. Okay, and get a few images here's what I would do if are you as you go out to that listing with your girlfriend and you guys go start to you know do some content. Take some take some pictures of you as well of you standing inside the house maybe you standing outside of the house, however take some pictures of you and hold the hold the phone horizontal. Okay, okay even even images that image needs to be horizontal or or square but but not vertical not not not vertical. Or square horizontal hold the phone horizontal and just take some close ups take some some headshots of just you in front of the house and take a few, not just one take a few, because as we run image ads. That's how you run image ads you you run image ads by by by running a few at a time. Okay, okay. So, right, let's talk in four days and review this ad and then go from there. We'll see you next appointment for Monday then. Awesome Christine. Thank you so much. Have a good one. Thanks. Appreciate it. Bye bye.