 We're talking about how do you actually make money on YouTube here on the journey? All right, so we're answering your questions about how to make money on YouTube and for that I have a special guest William with GoDaddy. Hey guys. Yeah, so I do a ton of stuff with marketing YouTube included Advertising have helped businesses grow from 20,000 4 million and 13 months crazy stuff, right? I love marketing I love figuring out how people can tell their stories writing about this on entrepreneur and obviously on the GoDaddy blog And I'm excited to dig into some of the things that I was able to uncover With some of the big you YouTube influencers that I was able to reach out to that's awesome So I think we first have to ask ourselves. Why do people want to go to YouTube to make money? What is so attractive about it? Give me a Yeah, it's all yeah. Sorry. That's it. No 26 million though. That's how much Ryan's world made last year alone Okay, that's grossing channel on YouTube That's the little kid that started off just doing toy reviews, right toy reviews, right? When you think about that though when we were kids we were thinking about hey, I want to be in the NBA I'll get that later We want to be in the NBA or something right because that's where we're gonna have our big aspirations of making millions and millions of dollars But for a new generation This is their path towards that wild dream of being a multi-millionaire, right? Like anybody can get started and make videos on things that they love, right? There's kids that out there a little dad and son combo that cuts things in half and makes millions of dollars just sing What's inside stuff? It's crazy. Yeah, there's a lot of examples of that and what's nice is it doesn't have to be just the People are that are the most physically gifted to be in the NBA or something like that This could be a niche of you know, whatever that is that you're into which is exciting is for something for everybody So the question is can you actually make money on YouTube? The simple answer is yes, right? Right? You can and while we kind of just said that it's very simple. It's also incredibly complex There's a lot of things that you need to know. It takes a lot of hard work. It takes dedication You need to keep doing it, you know consistently find who that audience is and that's the part that we're gonna Hopefully help you walk through on this video and simply showing up isn't enough You've got to be able to show up in the right way at the right time to the right crowd You did a little bit of pre-work before this video to help out our audience I wanted to make sure that it wasn't just based on, you know My thoughts or things like that because while I do a lot within the marketing world I'm not super deep into YouTube to the point where I am one of those people making millions of dollars on YouTube So I wanted to get information that was relevant from the people that are actually doing this on a daily basis Making a living from this In the first question that I wanted to ask them when I reached out was what is the one tip? The best piece of advice that you could give to somebody that wanted to make money on YouTube Do not go into it trying to make money go into it because you're passionate about something I read something recently about how influencers are not they're not just like I want to have a following on Instagram They do something cool and they want to share it with people and they want to teach people So if you're gonna start a YouTube channel do it because you're passionate about what you want to do Sorry, I'm talking so fast. I just get so excited and then Share that with people share the story share the journey teach people be productive in other words Don't expect to make just one video or 12 videos or even a hundred videos. You got a really Knuckle down and be productive, right? It's gonna take more than you think Be interesting obviously be entertaining, but also be interesting in other words. What would you be interested in seeing? The most successful and monetized YouTube channels I notice Generally have something very interesting and that they've researched or that they offer Whether it's a tour of the world or explaining something that's kind of difficult to understand and in science or whatever These are fascinating channels and they're they're interesting not because they're eye candy Although slime is very popular Last time I looked is they're useful in other words You can they're educative you can learn something from them and you know impress people with your knowledge also be Be creative, you know, there's a lot to be said for just coming up with an idea and the most Viral videos I have have been extremely creative that have been spawned just from my own Interest in different celebrities different voices different poems different viewpoints that I want to express and so that's good and Be patient Because even though we have a very fast-moving culture and YouTube is very fast and everything's going very very very fast we got to be patient because like I said, you got to keep putting things out and It's not gonna happen. It's not gonna happen overnight or if it does Then what are you gonna do next week after it hits great video there awesome advice And I love that he called out that you have to be Interesting but also useful. I think we try to just create content just create content It doesn't really provide value to the audience. Yeah, there were two things that I really liked about what he said And one was the idea of of you know knuckles down because it talks about that hard work but like you said the most important thing that I take away from that is First we found out what your why is for why you're gonna do this But even more important than your why now is why does this viewer care? Right, what kind of content are they looking for why do they care to care to hear from you? Some people are looking for an escape. So one of the channels that we looked at You know, she's documenting things that she's doing all over the world and you can almost feel like you're you know Going around the world with her another one that we're gonna look at later on They are helping people learn Spanish and so some people are looking to learn something But ultimately there's a reason why somebody is trying to watch that video and think about that person Because that's what's going to help your videos connect, right? And I think what a lot of people get stuck in the trap of the sales mindset when they create content They're doing it to try to sell something and if that's what you're going YouTube doing to make it rich and just try to sell Sell sell you're not creating any value and no one's gonna want to watch that Value first to get through the viewership in there and then you can lead in different things We'll talk about that a little bit later The other question that I wanted to dig into was the idea of I don't like Having to learn from my own mistakes if I can learn from your mistakes or somebody else's mistakes It's less pain for me, right? So the other question that I wanted to ask them is what is the biggest challenge that you faced when you're trying to monetize your YouTube channel? The biggest issue that I've had that's trying to monetize content on YouTube is the changing content guidelines YouTube is always changing its advertiser friendly guidelines So it's best to stay on top of that and know what kind of content you can and can't make and if a video does get Demonetized or deemed unsuitable for all advertisers not only do you lose out on ad revenue But also potential viewers because the algorithm is less likely to recommend a video that's been deemed unsuitable for advertisers See I didn't even realize that with creating content on YouTube that you have to kind of stick to those guidelines because they can change and then Deem your content unworthy then it's not shown to anyone, right? And it's not even so much that they can change It's that they will change again. It used to be just 10,000 views now It's four thousand watch hours and 1,000 subscribers So they've significantly made it harder for people to get to that point where they can begin monetizing on the YouTube platform We really want to talk about the algorithm Did you know that 70% of the videos watched on YouTube are due to the algorithm themselves? Well, it makes sense when you think about it from their perspective. So YouTube's a business as well They're trying to make money and if they change the algorithm They're changing the algorithm based on how people are watching things But now when they've changed the algorithm if they can't monetize the video that you have all of a sudden YouTube's algorithm is going to deep moat that video. It's not going to show up as high in the normal search results that people are doing So now that type of video content is just less relevant, right? I mean at the end of the day YouTube's main goal is to keep you on YouTube So if you watch a video and then have a video that's similar that you're like, oh cool I'll check that out and I'll check that out and I'll check that out Kind of put you deeper down the rabbit hole of that algorithm and then with that the content itself You really want to think about the algorithm when you create your content. What are the latest trends that are happening? I know there was a big update with mid-rolls So you had everyone just jumped on board started making 10 minute videos because they had to have that mid-roll It might change in the future and then you'll want to jump on that trend to really get on the algorithm first Make sure you're monetizing your videos, right? And we see this not just on YouTube but all sorts of channels, right there for a while You know, I don't know how much you guys keep up on some of the other trends But you know certain key words were really hot being in like a like a post title, right? And it was like clickbait, but then algorithms started catching on to this clickbait not driving actually good content And so the algorithms change to promote stuff that people actually want to read and experience and enjoy and watch on YouTube So touching base on your mid-rolls wait, you're touching what not well the mid-rolls in the actual YouTube ads That's another example of where all of a sudden certain people had access to those but not everybody did And so we kind of call that adpocalypse where certain let's say video creators have access to other features and ways to monetize That some smaller advertisers don't have so it's important that you keep up with all the different trends on what's going on with that Algorithm because that's what YouTube is looking for. Yeah Not only do you need to be up-to-date with the trends you also need to be up-to-date with the rules and policies too good point Yeah with the latest update as of right now when we're filming this video You can't market to kids anymore. So when you create your content you have to mark Is this geared towards kids or is it geared towards adults because it is there's gonna be no advertising for them And it ultimately it's to make the internet a bit more of a safer place But you have to make sure that you're aware of these things so it doesn't hurt you Another technique that I like to use when I'm trying to figure out how to do something is Deconstruction looking at something that was successful in figuring out. How did they do that? Why what made that? Successful so the other question that I wanted to ask these influencers was just what is your most profitable video? And why do you think it was so successful? Yeah, let's check it out So our most popular video on YouTube is how to make small talk in Spanish It has almost six hundred thousand views. Why do you think it is our most popular one? I think it's because we were able to dominate the SEO search results for some of the terms in the title of that video So search engine Optimization has a lot to do with your success on YouTube if you're making videos that are Answering questions that people are searching for often times They'll show up in Google or YouTube itself when people search for those terms This can help generate a lot of organic traffic for your videos that is huge So many people don't realize that YouTube is the second most popular search engine in the world and many of the creators Aren't SEO experts So if you take some time and invest in the SEO of the titles you use of the descriptions the keywords and things like that You can dominate that search engine Well, and I think that's the important part here is that there's two elements to SEO, right? There's the technical side making sure you have the right tags and keywords in your post But that's only one part of it and it's important part. I say it's kind of like the bones Right so before you've got a bunch of bones You're trying to put together this fossil or whatever right this this dinosaur that you just discovered You got to know which bones go where? But once you've got that to really start deconstructing let's say the tyranosaurus rex You've got to think about like well Why does it have these teeth and what was it doing with those teeth and how you know? Why these short arms and stuff like that? That's the rest of this and I'd say that's probably the more important part of SEO And I look at that. It's just simply saying what are people asking start there when you you know You're trying to make a video about how to learn Spanish Well, what are the things that people would ask when they're ready to learn Spanish? It's probably not you know top 10 tricks for Spanish Maybe it is but most likely it's gonna be something along the lines of you know How do I say this or you know, what about this? Yeah, and that's crucial. So there's two couple resources that I have for you One is go on Google and start typing whatever the general keyword is Google will try to pre-fill the rest of the phrase and You essentially have your answer right there There's also answer the public comm where you throw in your keyword or your phrase and it'll give you Relevant keywords and questions that actual people are yet basically asking online You can tailor your but your content to that the good news here though Is that you don't have to rely just on? Monetizing through YouTube There's a lot of ways that you can make money from the videos that you do on YouTube when it comes to profitable content Almost every video on my channel makes some kind of money However, the things that generate the most money on my YouTube channel are my live streams And the reason for that is because we have people's attention from anywhere from three to six hours Almost every single week and during that time We have a bunch of different questions that we're answering about YouTube and over and over and over again a lot of the tools And things that youtubers use that I get a affiliate commission off of are linked to in the video descriptions of our live streams And because of that it makes it easy for people to find when we're talking about them And we present them as solutions to the problems that people commonly have on YouTube in addition to that our live streams Also generate super chats. They generate ad revenue and at a higher level our live streams Because we sit there and we prove for three to six hours straight that we understand our subject matter because of that It creates additional opportunities outside of YouTube as well that are also money-making opportunities So because of that the live streams hands down are the biggest money makers that I have on my YouTube channel Yeah, and what I love about that video is he was essentially diversifying his revenue stream It's not all coming from the advertising itself and a way you can do that is with YouTube premium views It's similar to patreon where you have your viewers pay a monthly subscription fee of whatever amount and they get extra Exclusive content only for them. Yeah, and there's even more things even within YouTube as far as super chats Live streams. There's a lot of opportunities on the YouTube platform to monetize But there's also a lot of opportunities off of the YouTube platform to monetize And this comes down to just being creative about how you go about that, right? So one example is you might be an e-commerce store Well, you can use this to showcase your products and then end up sending people to your website to convert Right and that's he talked about affiliate links He if you're creating a video then it makes sense to say hey check out the product that I'm using right here that I'm reviewing here's a link down below you get a little cut behind that or I know a lot of people will Basically create swag or shirts or stuff of their own brand to sell directly on YouTube or on their website, too Let's find something that's really exciting to your audience and that might be depending on your content I know Brian Dean does a lot of this with SEO Well, he has courses and you know ebooks and things like that that you can download that you can buy that you can use That for his services And and purchase those things as well absolutely and I was gonna bring up video influencers They're great brand talks a ton about how to create awesome videos They also have links to their courses and their ebooks and all their other content It's just adding more value because anyone can make a shirt But if you give extra content like that that actually changes someone's life that uses it That's where you'll win and again just to break it down diversify your content Add value to the people who are watching this and make sure that if you do sponsored content follow the FTC guidelines So I got a lot of great responses from so many people with amazing information But I think the one that I want to leave you with today is this one My best piece of advice for people looking to bank money on YouTube is to just start So many people get frozen by the creative process and think what they have to put out It has to be perfect. It absolutely doesn't have to be so jump in get involved have fun and find your voice first I love that just start we get so caught up with what are people gonna say? Am I gonna have the best video is gonna be perfect just do and get better as you go on practice makes progression True I think for just what everything in life, right? Sometimes you just have to get started All right, you are ready to make some money on YouTube Make sure you like this video add a comment below Subscribe to our channel and ring that bell see these episodes first. This is the journey. We'll see you next time