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George Lois, SPD 2004 Herb Lubalin Award Winner

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Uploaded on Mar 12, 2008

George Lois, legendary art director, on his covers for Esquire magazine in the '60s.

This short film was created on the occasion of George Lois being awarded SPD's Herb Lubalin Lifetime Achievement Award on May 7, 2004. Named after one of the great art directors of all time, the Herb Lubalin Lifetime Achievement Award has been conferred by the Society on a very prestigious group of design legends. Other recipients include Ruth Ansel, Cipe Pineles Burtin, Milton Glaser, Will Hopkins, Leo Lionni, Art Paul, Lou Silverstein, Bradbury Thompson, Rochelle Udell, Henry Wolf and Frank Zachary. These innovative and creative practitioners of their craft remade the role of the designer and changed forever the way we envision and read a magazine.

George Lois, the designer of the most memorable and controversial magazine covers of the 60's, collaborated with the famed editor Harold Hayes of Esquire to produce an array of intellectually stimulating and creatively brilliant covers, all concepts of a world in flux.

Video created by Fred Woodward, Michael Norseng, Hudd Bayard and the talented team at GQ.

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