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Eric Reiss: Content, Context, Community - Content Strategy Forum 2014

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Published on Aug 6, 2014

http://www.csforum2014.com/ If content is king, context must certainly be the kingdom. Perhaps it is time for us to put our words where our mouth is and start applying Content Strategy to Content Strategy, which means thinking about the context of professional communities, of decision makers.

Far too often, "user experience" becomes the elephant described by the blind men –each community is convinced that their unique vantage point is the proper one. So what can we do is to build professional context, and thus convince the business community that our work truly does have value. This is our common challenge.

Let this talk be a call to action to all media professionals. To stop fighting each other, but instead to take up the battle with an uninformed and confused populace – people who mean well, but don't know what to do about it. If we are the smartest kids on the block, and everyone says about us 'plays well with others', why are the bullies get all the attention and earn all the money? I have a plan ...

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