 Welcome back to VMworld Live 2010, live at the Cube in San Francisco, California, Moscone Center at VMworld 2010. Please welcome this morning's press conference with VMWare, Compellant Technologies, and their customers, Heineken from the Netherlands. Speaking today, is Todd Nielsen, Chief Operating Officer of VMWare, Phil Soren, CEO of Compellant Technologies. And from Heineken, the Netherlands, Mike Robers, Virtualization Team Lead, Lucian DeKoenig, Project Manager. And now please welcome Todd Nielsen, the Chief Operating Officer of VMWare. It's great to be here, and we'd like to welcome you to the Compellant VMWare press conference. And I want to say a couple of words about Compellant Technologies and our partnership with them at VMWare. They've been a great storage partner of ours, have a number of customers together, a number of our partners. And we really like working with them to drive value to our overall customer solution set. That we announced yesterday at VMWare for every dollar of license revenue that VMWare sells. Our partners or our ecosystem is able to add on or to drag with that $15 of ecosystem revenue. And the Compellant folks are a great example of a partnership with VMWare solutions work well together and we do some exciting things. We're going to hear from the president and CEO of Compellant and one of their customers. But before we do, one of my favorite twists of this press conference is a differentiation of Compellant is the fluid data architecture. And I think it's somewhat ironic after last night's beer crawls at VMWare 2010 that Heineken happens to be the customer on stage. So I'm sure there's a story there and I would like to introduce Phil Soren, the president and CEO of Compellant to tell us about the company and about the Heineken beer crawls. Great, Todd, thanks a lot. We're just thrilled to be up here on stage with you, being participated in the fantastic show you have in operation here at Moscone in San Francisco. And we're thrilled to have a joint announcement with our customer Heineken here and to have them come over from the Netherlands to share the excitement with us. But let me tell you a little bit about Compellant. We're a data storage company with the fluid data architecture. We've been really the innovator. If you look at primary storage innovation over the last decade, things like thin provisioning, sub-lun, automated tiered storage, tiering disc platters, flexible volumes, portable volumes, thin provisioning. You look at all those types of innovations over the last decade that storage has come out and Compellant has been the leader in that whole space. And I think we'll be able to get ahead of some of the incumbent vendors with our innovation and we're in really fast growing. We grew about 38 percent year over year last year. We're one of the fastest growing sand vendors in the world, and we're hoping to keep that growing. We have about 2,100 customers in 34 countries. Heineken being a good example in the Netherlands. Of those customers there, they're running their mission-critical enterprise applications on us for their worldwide operations. And I would say of the 2,100, about 2,090 of them are also running some form of VMware. So this partnership with VMware is very, very important to us, and we're real excited about it. Talk a little bit about our patented technology. We call it the Fluid Data Architecture, and we thought no better customer to do a joint press conference with on our Fluid Data Architecture than Heineken. So the ultimate Fluid Data Architecture is the combination of Heineken and Compellant. And our system is so easy to use that you can actually enjoy a Heineken while you're a storage administrator. So we like that there. So Heineken in the Netherlands is our customer here. We have Mike Rovers and Lucien Dekonic. And we're real excited to hear about their story. They're part of a global enterprise of customers we talked about. We have customers in all industries, verticals, geographic areas. We're announcing actually this week, we're announcing our expansion of our Australian operations, where we have dozens of customers already, but we're announcing the expansion of our Australian operations. And now let's take it back to the Netherlands and let's hear a real customer story about how VMware, Compellant can really cut the total cost of ownership in a data center by more than 50% with the combination of our two efforts and also improve the operational efficiency of those data centers. And let's hear Mike and Lucien to tell us a little bit about it. Thank you very much, Phil. I guess I don't have to introduce Heineken as a company itself because we all know what the core business of our company is, brewing beer. And not only the beer, we brew great beers and great brands. And that makes us the number one brewer in Europe. And the number three in volume in the complete worldwide. We have over 200 regional and local beers and ciders in total. And when we look at our breweries, we have almost in every country, we have a brewery or it's Heineken is deliverable. When we look at the Heineken International, we're a very large company, almost in every country, as I just said before. And we have 130, 140 breweries in more than 70 countries, which is good for a group beer volume of 200 million hectoliters of beer a year, as includes the ciders. When we look at the Netherlands, we have only three breweries that's where it all started. We have 18 million hectoliters of total supply, but we're not drinking at all ourselves. The domestic market is only about 5 million hectoliters, and the rest of the volume is going to the USA. So it's all export for us, and that's where all your beers coming from. A nice touch is that we've introduced Heineken Light several years ago that's especially made for the USA market because we don't drink it. OK, when we take a look at the virtualization roadmap for Heineken, we started about six years ago in 2004. VMware was the only real player in the market at the moment. We introduced it when we were consolidating our data centers in our main location, Zutowoude. We came from about 12 server rooms to one major data center, which we used storage from HP at the moment, and we used the HP Blades infrastructure, and we decided to go with VMware for all our DTA environments, so the test and acceptance environment. After several years, we outgrew our storage capacity, and we needed to upgrade, so we changed the EVA with a fork lift upgrade to another EVA. We also introduced a new version of VMware. Again, a year later, we thought everybody was ready to go to use production, so everyone used the DTA, and everyone was confident it should work on production also, so we started with the bronze servers, that the servers are not mission-critical for us. Those were great success, and last year, we started a new project to virtualize every gold and silver system we have, and that means every mission-critical and priority system we use for brewing, packaging, and distribution. Just the latest news is that last weekend, we migrated one of the last warehouse management systems that's also virtualized now, and it's running perfectly. Where are we going? We are looking at the end of the year, we're going to vSphere 4, of course. That's the main thing, and last year, we decided to choose for another storage solution, and we chose Compellent. Well, this is something where Lucien comes in. He can tell about the choice we made and why we did it. Okay, Mike. Thank you. Well, we'll tell you something about the project itself, the whole migration, and why we chose Compellent in the first place. Well, we really needed to look for other solutions, because especially in the two main sites, Zootovouda and DeMos, we had some serious problems, especially the support costs, because after three years, you pay an enormous amount of money for support from HP. Also, we had our capacity problems and also experienced severe performance issues in Zootovouda, so that meant that we had to take action fast. Also, we were stuck on the EVA 5000, which didn't allow us to upgrade to a newer version of VMware, and also we couldn't use WinnerServe 2008, which was very high on our priority list. Furthermore, business continuity is on the plan for early next year, so we wanted to have a solution which could provide us that. And also because Heineken has got a new, but it's not really a project, but the hunt for cash within I.T. Heineken Island meant that we want to reduce I.T. costs as much as possible. So, and another problem was that we had a major issue with reporting from our current Zen infrastructure. Why did we choose for Compellent? Well, it operates with every operating system, and that's very important. It's one solution that fits really everything. That's what we experienced as well during the migration. We could start with replication early next year. That's also very important, and we needed a high-performance solution. What it eventually meant, why we chose for Compellent, that it's excellent value for money. The Fluidata concept really was a concept that what we can use and give us high flexibility and one of the major pros is that the excellent reporting facilities is, well, I've never seen a better reporting functionality inside a project such as Compellent. And what is also very important that we got 24-7 proactive support. And that's something you never get for free. So, okay. Well, as a result, we have at least 60% virtualized. And actually, like Mike said last week, we went to 61% because we virtualized two more machines. And the speed we are going now, it really looks that we are in 2012, we are going to for 90%. And I think it's really feasible. The number of disks significantly reduced, which meant lower, how do you say that, lower on power, lower on cooling, lower on the rack space. For example, the EVA 5000 costs us 1 1⁄2, 19-inch rack. And right now it's about 12 views, so it's a real big difference. The performance we see on all layers, not only on the Windows servers, but also on the AEX systems, we see an enormous improvement regarding performance. We did have to do some optimization, but with the support of co-pilot in the last months, we had an excellent result, and we even have a much better performance than we ever had. So, and because, yeah, we are finally using solid state drives, because we really needed that for a SQL reporting server, which is very business critical. And on the old EVA, we reached performance for about 25 minutes for a report, which needed to be ready before a certain time, and now we even got times under 20 minutes. So, let's see how fast it really is. So, we're next week, actually, the final virtual machine will be migrated from the old EVA to a component, and that will finalize our migration on both breweries. And so far, no disruption whatsoever. So, we're very pleased. Perfect. So, that's our part of the presentation. Thank you. Somebody talks out of the sky now, right? Any questions? Well... The question was, with all the savings he's got in his data center, can he lower the cost of Heineken beer for everyone? A new kind of Heineken light, right? Yeah. We could do that. That is not up to me. We really want to thank you guys for sharing that story. I mean, it just hit all our bullets about, you know, the future built in, performance, flexibility, fluid data, VMware, compelling, working together, and we're just really, really excited, and we appreciate you sharing your story with our viewers and our customers, and our prospects out in the audience here. Thank you very much. Thank you guys, yeah. Okay.