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SES London 2008 : Day 1 Roundup, Feb 19 2008

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Uploaded on Feb 19, 2008

Day 1 Roundup at SES London 2008
http://blog.searchenginewatch.com/blo...

Greg Jarboe makes the rounds talking to SES London 2008 speakers. David Naylor, CEO of Bronco, talks about the intimacy of the conference and the accessibility of big-name speakers at the show; Michael Boland, Senior Analyst at The Kelsey Group, gives the highlights from the "Local 2.0" session he spoke at; Matt Bailey, President of SiteLogic, who spoke at the 11 AM "Search Engine Friendly Design" session, underscores the importance of analytics and looks forward to the upcoming session; Steven Kaufman, Senior Vice President Media Director at Digitas, talks about the aspects of Latin American and US search his session covered; Rebecca Lieb, VP and Editor-in-Chief of the ClickZ Network, gave high topicality ratings to the international and global search discussions; and Fredrick Marckini, Chief Global Search Officer at Isobar, made a strong case for the primary importance of organic search over paid search in an online marketing mix.

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