The Athena Doctrine: John Gerzema at TEDxKC





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Published on Oct 1, 2012

A new breed of Japanese leader speaks of combining "chikara" (power) and "ai" (love) to succeed in a time when cooperation is as important as ambition. Icelanders crowdsourcing a new constitution make "prudence and responsibility" the law of their frozen land. Gerzema and team traveled nearly four times around the globe surveying 64,000 citizens in 25 nations to learn how the most innovative people are deploying feminine strengths and values to recover from an economic and social crisis and create a more hopeful future.

A social theorist of consumerism and culture and best-selling author, John Gerzema is a pioneer in the use of data to identify social change and help companies adapt and respond. This talk is based on his book with Michael D'Antonio, "The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule the Future" (spring 2013). John's TEDxKC talk, "The Post-Crisis Consumer," has been viewed by hundreds of thousands of people.

@johngerzema on Twitter

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).


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