 At the end of the day, marketing trumps all. You know, Steve Jobs and Apple ended up beating Microsoft in terms of largest market cap company, biggest company in the world now. How'd they do it? Steve Jobs is a better marketer. Just look at the Apple store. There's a Microsoft store at Century City here in Beverly Hills, or next to Beverly Hills. And it's a ugly store. Nobody's ever in it. You go over to the Apple store and it's just a work of art. Everything's beautiful. It's perfectly packaged at the end of the day. Marketing is packaging.