 Our next subject though, let's get it to Wiz Khalifa. Because Wiz Khalifa dropped some game but I think it's more context. He didn't put enough of the game in the content itself. He just gave you a touch of it. We're gonna unpack this because artists, I've seen more and more artists think this way. He's one of the fewer artists that I truly feel like he living his best life. I see Wiz, I'm like, yo, Wiz living good. I forget about him. And then I come back and I'm like, yo, Wiz. They all healthy and shit. Yeah, dude, healthy dude. Look like he not in the drama, the headline. So let me play this clip. Uh-oh. I don't even have to physically show up for, so if I have companies that I don't have to physically show up for, they're bringing me millions of dollars. For death. I can spend a ton of time with my son. You know what I'm saying? Passive income. I've worked for that. I afforded myself that. And I made sure that I made that comfortability for myself. A lot of people don't think about that shit. They just think money, money, money. Show, show, show, blah, blah, blah. Or my company. All right. Now, first thing I think is important to note about this, Wiz Khalifa is talking about, oh, I own all these businesses. I'm investing things. I don't have to be there. We are familiar with the concept of passive income. But I was like, you know what? What is Wiz a part of? Cause you don't ever hear it. You hear Jay-Z announcing all these deals and making PR. So I looked up a couple of companies. All right. Wiz, you got a crunch base. All right. One company in his portfolio here is called, let's see. Where'd he go? They only got him under one company. Personal investment. There we go. LiquidDeaf. What? Yes. What? Yes. I did not know that. I had no idea either. That's crazy. LiquidDeaf. If y'all ever had LiquidDeaf and some water and actually, if you know what LiquidDeaf is, it makes all the sense in the world. It makes all the sense in the world that Wiz Khalifa is invested in. I just got him in LiquidDeaf way like two weeks ago. Cause that regular water is disgusting. The sparkling water, the best sparkling water. I haven't had their sparkling water. I've seen you with it before though, like I thought it was the regular though. Hell no. The regular water grows, bro. The sparkling, amazing. But S tier, S tier sparkling water. I'm gonna have to check that one out. I'm gonna have to check that out. So LiquidDeaf is one of them, right? Crazy. And obviously, why does he need to be there? Wiz probably wouldn't even know what to do if he was there. Yeah. You know what I'm saying? Like that's the business he put his money into. Right investors make sense for your brand. All the sense in the world. See another brand that he's a part of. I saw some kitchen. Rap star Wiz Khalifa has invested in PFL MMA and will serve as an advisor to the fight firm. That was fall. Yes. Professional Fighters League. And they're making real deals. It's a league. Again, they have MMA, but there was some big fight that I saw that they were trying to get the contract for. I wish I could remember who it was. It would be like a set, it might have been like Jake Paul or something like that trying to get his fight or signed Jake Paul or Logan Paul. Trying to get with something like that, right? But yet another thing, put his money into, make sense for his brand. He can be present, but he doesn't have to be involved in the day to day. It's more him being him. I get it. I love it. See it. I did just that voicing, bro. Oh yeah. That's a couple phone calls a month. Exactly. Now we can go to the core. Comet to see. Taylor Gang and the training, right? Of course that was one of his first. That was the business that, you know, he ran business for himself through that as an artist. Who was their contract with? Cause didn't they have some kind of JV or still have a JV? Probably, I don't even know. I don't even know about the, my instincts say in a scope, but I don't even know. Let's see. Independent record label. So it's his independent record label, which I didn't, either I didn't know or forgot that burner was involved in that, which is crazy considering that burner has the like damn near billion dollar weed company at this point. Yeah. Let's see. He had a Juicy J, right? He had his own indie record label. And a lot of times, a lot of people and artists, y'all assume that the artist is going to be the active person when you sign to their label. But typically, they're just offering you their resources. All right? That's the reality. You lucky they don't know what the fuck's going on. Yes, you are lucky. You are lucky, bro. Because if it's an active artist, they do not have time to be the business person for you. So the benefit is there should be some level of competency for within that artist team because obviously, they know how to make moves for that bigger artist. Here's the other problem. Although it is in there though, even though this is an in the main game that we're trying to talk about in this segment. Artists have completely different resources, right? So you think about a manager. What was the surprise when we first started like leveling up and having all these clients where they have a big artist, right? This manager has a big old artist. They make however many millions, yet they have this other artist that has a budget of, what was that one, $5,000 for a year? About a year, bro. And you're like, yo, but this person also manages who I want to say. Let's just say this person manages Glorilla, Buster Arms, and Drake. And literally, it could be those three. And this other artist that they have will be a $5,000 budget for the year. You have to understand that each individual artist is their own individual business. So it's not like a regular business where you're like, oh yeah, I'm gonna put my resources in financial capital and reinvest. They're gonna flip resources that they have from the relationships they built with Drake, Buster Arms, Glorilla, and then try to flip them for you into your business and grow it that way. But if you think about it, oh, I made money from my business with Drake. I'd be like, what the hell are you doing? Putting my money into this nobody artist, right? Or a somebody artist. It could be, you know, let's say the weekend. Like, why are you taking my money and investing it over there? It's not that way. The manager itself is his own company. He's making commission through each artist, right? Or royalty, whatever y'all's deal is set up, right? But it's not the same company. And I think a lot of artists or people who are trying to go work for people and obviously the agency's like us, right? You go through that initial shock without understanding that these are all several entities and just because someone has a big artist doesn't mean any of that applies to the other artists. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral, completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not gonna let everybody in forever. So, the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. Back to Wiz, run through a couple of these other businesses, Gage, Grovecorp and Wiz Khalifa Kush announced a partnership. So the Khalifa Kush is doing quite well. I didn't know that Wiz Khalifa had a restaurant. It's probably out of one of those ghost kitchens, all right, but he has the hot box company. Hot box this fall. Yep, hot box. And right now it's only in New York, right? But it's yet another business that's extension of his brand. 99. Look, to me, I think it's interesting to hear people talk that talk. Oh yeah, you gotta be an entrepreneur, flip your money somehow. And then it's nice to talk to talk that old passive income. But it's more interesting to get an understanding of like, all right, what businesses are you running, where are you investing your money? And then do you have a strategy on how these things connect? I don't need to know everything. If you feel like there's some sauce or whatever, I don't need to know the sauce, but like what's your overall thinking? Oh, I wanna have things that are connected to my brand and make sense. So it's an extension hot box, right? Oh, Khalifa Kush, okay, I get it. So the MMA thing. The MMA, he started doing all the workouts and being okay, it makes sense, right? Versus someone else might be saying, I'm trying to find things to have nothing to do with my brand and I'm gonna just do real estate and go super hard on real estate. Like, wanna hear your strategy. And I feel like that's something that we need to make happen. We need to have more conversations or like when we start interviewing people and get into that space, that's something that we wanna get into and dig into. We should ask every single person, yo, what other businesses you got? What other businesses you got? What you doing with it? Cause sometimes I really do hear about some like really interesting stuff. Very interesting. And you're like, oh, shit, bro, like every artist at service level, you just think they're like, I hate to say it, but you just think they're like dumbasses, you know what I'm saying? Or just whatever. And then you learn about them on the back end, they're like, oh, I do this and this and this and I'm running this. You're like, God damn, bro. Why don't you talk about that more? Exactly. So I don't think that you're a dumbass, you know, but I get it, you know what I'm saying? Sometimes dumbassery is the game. I have to look like a dumbass so people, That is true. You know, I throw them off my set. They don't know that I'm moving like I'm moving. That is true. That's true. Yeah, that's what it is. Like, I got you. Oh, got you. Got you. So I think that's a game within the game. And, you know, a lot of times people do think, oh, this person is just moving and making all this money off of music. And sometimes that person might be 20% music. Yeah. It goes back to like the three or five year thing we talked about. What I've kind of seen is like most of the bigger artists are like capping up in that three to five year window to have enough money to go start making money somewhere else. So I need to collect all the chips by this shit going my way and start redistributing them into some other shit before, you know, my stock starts to plummet. Because, I mean, with still streams, like, great. You know what I'm saying? I'm pretty sure he still gets a great show prize. But it probably ain't shit liquid death alone, bro. It probably ain't nothing close to that, bro. And then the weed shit, because he was really early to the whole like weed business thing. So I can't even imagine just like how that's grown and what connections he made in that world since. You know, so, yeah. How often do you hear about Wiz Khalifa? Every, maybe like every four or five business months. Is it business month or something? Yeah, maybe every four or five business months. Hey, we making it in a second. And it's always good stuff. It is always good stuff. You don't really hear about crazy drama, all the extra stuff and he looks in this good mood. We opened up talking about him like that. Yeah. Because that shit is doing well. And I don't have to be here on tour crazy just to get along. That's what he said. That was the whole point of everything. The lifestyle that I want to live is more time with my son. That really matters to me. There's certain levels of ability that is required. I can't always be traveling. But you could very well say, I want to be on the road all the time. Most of those people haven't been on the road enough to know that you don't want to be on the road all the time. But like, I think that's the important part about it too. It's just when you, especially when you start strategizing about where you want to go with things. Like what lifestyle do you want to live? Of course, you can be rich, but there's different types of rich. Like we've seen it. And you can get your money in different types of ways. Pick your poison. What problems do you want to do? I'm cement niggas. You said who niggas? I'm cement niggas. I ain't never going to let that go bro. That shit, that shit is crazy. Yeah, that was crazy. That was crazy. Oh yeah, because we were talking about the bricks. Yeah bro, so I'm never letting that go. I'm in the wrong business.