 Elon Musk, his success secrets, anybody can apply. Hey, let's face it, Elon Musk, well, he's done a lot, I mean a whole lot, and there's got to be something different about him. In this video, I'm going to share with you what his success secrets are so that you can improve just about everything you do. Now, let me take you back a little bit. I think it was 2015 or 16, I bought some Tesla stock. Now, for those of you who don't know, in a previous life, I was actually in the car business, and I spent many years managing new car dealerships. And the one thing I noticed about cars is they just really never did innovate. There was nothing any different about the next model year. We were all supposed to be so excited about this next new car, and there was really never anything to it. And then, fast forward to me getting into digital marketing and selling online, I come across this guy named Elon Musk in this company called Tesla. And I look at what he's doing with cars, and I was like, wow, that's the first time I've ever seen anybody innovate a car. I mean, I was in the business for over 20 years, never saw really any big innovations until Elon Musk came along. So, I bought some of his stock, and I bought it at, I think it was $137 at the time. Well, since then, that stock has gone up, and I mean, it's gone up in a big way. As a matter of fact, that $137 investment is now worth over $4,000 because his stock went up and he split it five times. And that's something you could do. You could split that like button down there right now by hitting the like button. And don't forget to subscribe and turn on all bell notifications so that you know every single time I do a new video. Now, let's talk about Elon Musk and what he's done different from everybody else. It was funny the other day, they notified him that he had become the richest person in the world. He tweeted online about that. And when they told him about it, his response was, how strange. Well, back to work. If you notice, it didn't even phase him. I think the majority of us, if we became the richest person in the world, we may throw a little party on an island somewhere. Heck, we would buy the island and party on it. But see that in itself is the difference between Elon Musk and the average person. So let's look at that a little bit and see what it is that makes that man tick. Now, there's really four pillars to what he does in business and see if you can apply that to your business so that you can get good results too. The first one is who you are. Okay. Now, Elon has positioned himself as becoming somebody who's innovative, who is forward thinking, who innovates an entire industry. I mean, he didn't just innovate the car industry. No, no, no, no. He actually became one of the top people in the world that shoots rockets up into space. I heard an interview with him on 60 Minutes and the interviewer said, hey, you're not a rocket scientist. How did you start this big rocket company? And his response was, well, there's books out there. So he doesn't have any obstacles that stop him from innovating. What obstacles are you letting stop you? What is it that you need to learn in your business? What is it you need to do in your business to get better at it? Don't say, I don't have that. Don't know that. Don't understand that. Go out there and get it. Understand it and learn it. That's what you need to do. Number two, it's who you know. Now, I've heard this over and over in my life, but it was never applied correctly. People say, well, it's who you know. That's how you're going to get a great job. That's how you're going to get ahead. That's not the case. Who you know has to do with how you help those people and how you can team up with those people. Now, he was an innovator from early on. Think about the fact that he was one of the originators of PayPal. He took that success and leveraged it into his next company. And that's what he always does. He leverages it into the next thing he's doing. Are you leveraging your successes? Are you building on your successes? Are you just put those aside and start over again in another area? You got to leverage those successes. Number three, it's about what you've done. You know, when this all comes to an end and you're dead and gone one day, they're not going to talk about anything but what you had done. That's it. If you ever go to a funeral, that's what they do. They talk about all the things that person did in their lives. What are you doing in your life right now? What are you innovating at? You see, when he innovates at stuff, people look at that and say, yeah, I want to be part of that. I want to invest in that man because he's a forward thinking guy and he always innovates. What are you innovating today? Number four, this is the one that a lot of people have a hard time with is what are you doing to get attention? What are you doing to get attention? Now, I'm not just saying, look at me, look at me, look at me. I'm saying, what are you doing out there in the marketplace that makes people stand up and look at your business and say, hey, they're doing something entirely different from somebody else. Now, Elon takes all this a step further by doing silly little things and interjecting humor into his business. I know he had different sound effects on his car and one of them was a fart noise. Yeah, he actually put that on one of his cars. Now, if you think about the things he does, he has a far-reaching plan. He came out with the Tesla Model S. He's come out with the Tesla Model 3. He's come out with the Tesla Model X and he's come out with the Tesla Model Y. Yeah, that actually spells sexy. Elon regularly tweets. Now, his tweets can be very different and very interesting too. Now, it's early 2021 and right now Elon Musk has 35 and a half million followers on Twitter. Now, sometimes he'll just do nice little motivational tweets like this one. My 14-year-old son Saxon said he feels like 2021 will be a good year. I agree. Let's all make it so. That's a simple one, but check out some of these other tweets. I like this one here. Legalize comedy, but maybe this sums it up best when he said the most entertaining outcome is the most likely. I don't know, but he's been very successful in his career and I think we can all learn a lot from it. From spending time on Joe Rogan's podcast and smoking marijuana to developing rocket companies and car companies, who knows what he'll do next? I know the internet is kind of in an uproar right now about different things and maybe he'll get involved in that too. But the important thing is he's different. How different are you? How different is your business? What are you doing to innovate and to stimulate the market with your business? If you're just doing what everybody else is doing, you're going to get exactly what everybody else is getting. Is that really what you want or do you really want to make your business grow? I would suggest you study Elon Musk. You got to look at some of these people who are really changing the world and understand that is his real goal. Everything that he gets into is meant to change the world. Most of us are out there just trying to make enough money to pay the bills and guess what's going to happen with that goal? You may make enough money to pay the bills, but probably nothing more. Set your goals a whole lot higher this year. Strive for a whole lot more. Make your goals a little bit more lofty. Can you change the world? Why not? Some people do, some people don't, but nobody changes the world that doesn't at least try. Apply these things to your business and I think you're going to see a really good year. Hey, thanks so much for listening to this video. Don't forget to subscribe. Hit that big subscribe button down there and don't forget ring the bell. Turn on all bell notifications so that you can be notified every single time I do a new video. I really appreciate you listening and I put down in the description there a link to a free course. All you have to do is click that link and learn no credit card required. Thank you so much for listening to this video and I will see you in the next one.