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Published on Mar 17, 2008
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
Season 1 "Ambush"
The Driver escorts an elderly man to an undisclosed location, where he is confronted by a van full of armed men and is warned that the old man has stolen a large amount of diamonds. The old man claims to have swallowed the diamonds and that the men will likely cut him open to retrieve the diamonds. The Driver decides at the last minute to help him, participating in a car chase and shootout with the van. The Driver eventually evades his pursuers and watches their destruction. He then delivers the old man to a town nearby and asks the merchant if he did indeed swallowed the diamonds. The client merely chuckles and walks away. The Driver smiles and leaves.
with Tomas Milian Directed by John Frankenheimer Featured the BMW 740i E38