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Chris Kenny - Cash

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Published on Jul 31, 2014

STAR Group - Christopher Kenny, President
http://stargroupconsulting.com/

The first law of entrepreneurial gravity is “Growth Sucks Cash.” We encourage companies to calculate their Cash Conversion Cycle (CCC), which measures company-wide how long it takes between the time you spend a dollar (marketing, design, rent, wages, etc.) to when you get that dollar back.

Gazelles’ Cash Conversion tool outlines the cash cycle and helps you work through concrete ways to double operating cash flow in the next 12 months.

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