 How are you doing today? I'm your host Rich and we have a Rich TV Live with our very special guest, Ghassan Halazon. How are you doing today Ghassan? Oh, I'm great, Rich. Thanks for having me again. Love having you on the show. We've talked about the growth. We've talked about the news. We talked about how you guys were undervalued, underappreciated, underexposed. Today, huge major news with the acquisition of WholesalePet.com. Please tell us about the size of this acquisition and what makes it so special? Yeah, absolutely, Rich. We're thrilled with this acquisition. WholesalePet.com is a landmark acquisition. It's our 8th brand overall at Emerge. It's a market leader in B2B e-commerce for pet products. It has a long-standing history, over 20 years worth of track record, not only of growth and profitability, but even cash flows. So this is a powerful cash flow business for us as a growing company and an acquirer and operator of e-commerce businesses. It's important that that cash flow start being generated by these acquisitions so we can pour it into future acquisitions without diluting shareholders. So we think WholesalePet is a major step in that direction. And the fact that this business has such a terrific distribution of merchants. So the customer tenure on this platform is about 10 years. So these merchants are sticking around buying products from each other for at least 10 years, which is unheard of in e-commerce land. And the fact that it requires very minimal marketing, that's another attribute. Again, when you spend time over 20 years harnessing a business, building that word of mouth, perfecting that service as WholesalePet.com has, you really have certain benefits that are really hard to create overnight for any startup for that matter. And that's why we loved it is that it was growing, it was profitable, it had really deep relationships, over a million SKUs on the platform, over 8,000 independent retailers that come in to look for products from about 400 vendors. So really like terrific metrics and retention on this platform. And so for that reason, and for all those reasons, it was a winner for us. But let me also say that it comes with a terrific veteran team, Chris Avery, a CEO and Bo, the founder of WholesalePet, they both joined, the entire team joins us, which is in line with Emerge Mantra, to really partner with these founders. They come as a team collectively over 90 years of experience in the pet industry, not just between the two of them. I don't want to make them seem too old, but these guys are veterans. They really know the space inside out, and they've been winning at it for two decades. So we're very excited to continue that journey with them and continue to win. Fantastic. Now I'm sure our viewers are wondering, what does the combined company now look like from a sales perspective? Well, that was the second piece of big news today, because with the addition of WholesalePet, we actually eclipse the $100 million mark in gross sales, what we call gross merchandise sales or GMS. In other words, Rich, Emerge as a portfolio of these brands, we have eight brands now. We process north of $100 million in annual sales across North America, and that puts us in pretty rare territory in the context, not only of Canadian e-commerce, but in North American e-commerce for niche acquisitions, the model that we believe we've pioneered, there aren't that many groups that are doing north of $100 million in volume, and I might add north of $100 million comfortably at this point, pro forma combined. And so that's been sort of that big milestone that we've been talking about and been wanting to reach. We finally arrived at it today. We've announced that, but honestly, it's still a drop in the bucket in the context of overall global e-commerce. There's about $4 trillion out there in e-commerce. And so Emerge, as I told the team today, we're only 10% of the way to a billion, and even that is about 0.025% of $4 trillion. So a lot to still capture, but obviously with this sort of scale, it becomes very exciting considering that that bigger institutional investors, research analysts, potential groups we're looking at acquired down the line, they'll all look at Emerge very differently now because we've achieved a certain level of volume that demonstrates our ability and frankly our partner's ability as well to join us and continue the movement. So we're going into the busiest time of the year with holiday shopping upon us. Q4 is normally the busiest season for e-commerce. What can you tell us about Q4 so far and what can we generally expect? Well actually a bit earlier this week we started sharing with the market some corporate updates around the business based on October, which was the first full month of our previous acquisition, Battlebox. We had acquired Battlebox in early October, so I shouldn't say full month, but majority of that month Battlebox was under Emerge and it was a big win. They processed north of $2 million in that month alone. Emerge as a whole had a record month to start off Q4. We're feeling comfortable that Q4 will be our largest quarter ever both in sales and in various other metrics at this time. There's a lot of talk out there about supply chain and about inflation, about a lot of these different variables. So as I tell the team the fact that we can have and confidence this early on that this quarter is going to be or we believe is going to be a very successful quarter by various metrics is a testament to the team's hard work and to frankly the quality of the brands and the businesses that we've been acquiring, including Wholesale Pet being contributing revenue starting today. Any closing thoughts on the big news and really the big picture as to where Emerge is looking to go? I would say look like Wholesale Pet it's a winner. It's the definition of a proven profitable growing hidden gem that Emerge stands firmly behind. These are the special breeds of companies we go after. So it's a terrific business in a terrific space. The pet e-commerce space is $100 billion market. B2B is a sticky space. That's the first time we do a B2B acquisition by the way which again businesses are always or typically stronger retention customers than regular consumers. So it's been a big win all around. It puts Emerge north of $100 million in total sales. It adds profitability and cash flow and it really heading into 2022 and wrapping up what we believe Q4 is going to be a record quarter again. It really positions us now to start looking at that path from that $100 million plus to what's it going to take to get to a billion? That's the next big milestone over the coming years and whether that takes two years, three years, four years, nobody can say that definitively but there's a plan in place and it appears to be working. We are executing. We're buying businesses at healthy, fair multiples. A wholesale pet will come at around five times EBITDA, five to six times EBITDA, well within our guidance. The businesses are performing well overall here as we reported in October and now we set our eyes on even bigger acquisitions, bigger investments. We closed our debt facility a couple of weeks ago which positioned us well to make this wholesale pet acquisition. So we're very much about communicating clearly our goals and then ultimately going and doing them, achieving them and then coming back and telling the market that we just achieved what we said we would and hopefully we'll continue to do that. E-commerce is a massive, massive space. We'd like to find ourselves a billion dollars worth out of that four trillion dollar pie here in the coming years. Well, congratulations on all your success closing that massive financing, closing on this hundred million dollar mark which I know was a big target of yours. We talked about it. You've now achieved it. I'm very excited to see what's coming next. I must remind everyone that Rich TV Live is strictly for information and education purposes. You can see the symbol here for E-com in Canada, E-C-O-M, E-M-C-M-F in America. Guys, add it to your watch list, add it to your radar. You don't want to miss out on this growing company. We love companies that are undervalued, under-appreciated, underexposed. I believe this company is grossly undervalued, under-appreciated, underexposed with their run rate now over a hundred million and trading under a dollar. I feel like we're going to see this north of a dollar pretty soon. Thank you guys for watching. If you're not winning, you're not watching. We're bringing the winners and we're bringing them to you first. Thank you for joining us, the CEO of E-Merge Commerce. Love to invite you back again anytime. Gassan Halazon. Thank you for joining us today, Gassan. Always a pleasure, Rich. Thank you so much. Thank you for joining us again. Keep up the great work and I'd love to see you soon. Thank you guys for watching. Have a great day, everybody. And like I said, put E-Merge Commerce on your radar. You don't want to miss this rocket. We always love to tell you guys, put those rockets in your pockets. This is your boy, Rich from E-Merge, to be live.