 It's the mat work. I'm noticing Worldstar Hip Hop, I typically do a lot of business on Facebook and Instagram, but mainly Instagram. But what I'm noticing is that, and it's very rare when I get a chance to do this, but when I get a chance I like to look at it. When I'll see someone who has the same amount of followers as me, the same type of likes and comment ratio as well, and then I'll see them put a post on through Worldstar. And I like to look at it, I like to look at it within like a 24 hour period to see what kind of engagement they got. And what I'm noticing is that when people are doing that stuff on Worldstar, they're not really getting no kickback on their return because they, and within 24 hours they still got the same, the same amount of followers, the same amount of likes that they had when they first posted it. So with that being said, I guess my question is, are we kind of like doing away with Worldstar as far as promoting? Is that like a way of the past at this point? Yes and no. Like it's not necessary like it used to be, you know what I'm saying, like three, four years ago, that's all I always had with Worldstar, and then just the platform engagement was different. You know, a lot of these bigger outlets, they've been established for so long that they had really hot periods. Like YouTube accounts that had a million followers on YouTube in 2014, that a million followers translated different than a million followers a day, you know what I'm saying? So sometimes they benefit from that. And then we have to look at Worldstar for what it is. As base, it's just an influencer account, right? Most of the time, if you do any type of influencer campaign, unless you already have a significant amount of brand awareness and people already know who you are, you're not going to see much return out of it anyway. It usually takes being posted to these accounts or being put in front of these audiences multiple times before you start to see your engagement go up. So your first Worldstar post may not do crazy. The second one might do okay. The third one might be all right. Your fourth one might be great because every time you've done it, people have started to recognize that. The problem with Worldstar is that Worldstar is $8,000 up low. So, you know what I'm saying? So let's look at somebody like Blueface. I think Blueface got on Worldstar like six or seven times before Buzz down in Palayana blew up. So he spent, well, like $50,000 just like Worldstar posted on before shit went up where it's like, we know that with ads $8,000, like $8,000 and YouTube ads spending, I could get you a million views easy, like easy. I'd rather get you like two million views or $8,000 out of the ass, man. We've had clients go to have paid for Worldstar posts. Like I had a client that came to me last year really early on. He paid for a Worldstar post. He got like $40,000 views on Worldstar, you know what I'm saying? It made me translate to about 10, 15K on his own YouTube account. And I was like, I could have gotten you 15K for a waitlist of $8,000. But it's like, so it's like, if you're someone that has a budget for it and you can afford to shut out like the 30 to 40 to 50K to work in the type of market in here, it can't work long term. But if you don't like a one-off Worldstar posting really about this shit, you let's just just like some super valid shit, you know what I'm saying? But like a one-off anything in that type of environment, that's anything like even just like a digital academics or let's say like an ad rap on Instagram. Any other big accounts is like the first time, you probably don't really need a lot of them. But the second, in fact, what you're doing is building up for the second, third and fourth times. So then it becomes like, you know, about how what's the most bane for your butt? You know, like I personally wouldn't pay for a Worldstar post unless just we had a client that just really, really wanted it and they just really could afford it, pay for it. Or unless like I said, we got like a bigger artist who had a second amount of brand equity there. Even then, I personally am a much bigger fan of if you're going to be spending that type of money, then you should be trying to build up your own platform because other than with those type of things, like if you get on Worldstar and your video gets views, like you didn't get Worldstar, you know what I'm saying? So like, yes, you get the brand awareness that comes from it and the brand association, but the actual direct traffic goes to their account. You know what I'm saying? So when people are clicking through it and finding all shit, it's your music, but it's leaning about their account. So it's like, yes, you may not get, you know, you may not get 30, 40,000 followers at the gate by doing your own account. You may only get 300, 400 followers, you know what I'm saying? But at the end of the day, you're just building up your own accounts brand equity. And it's a lot of artists, you will start to see, especially a lot of these bigger artists who kind of came up during the era of not putting that shit on their own account. They were putting that shit on like these other accounts. A lot of artists are hurting because when your buzz kind of dies down or whatever your initial traffic starts dies down, it kind of becomes that stack of content that you have that's still driving the activity in the page to that content lives and flies out. So it's all these artists who put their biggest videos on like, like we have a client who his biggest song ever, he put it on another YouTube account. And now he's in the process of building up his own YouTube account. It's like he doesn't even have the music video for his biggest song ever. It's licensed to another music video. It's licensed to another YouTube account because that was the game at the time that he was coming up and saying it was like, you put all your stuff on that, it worked at the time. So yeah, bro, I'm, I just said, if somebody came to me and was like, you're right, AK, they wanted to go between World Stars and other shit, I will all day be like other shit. All right, you know, other shit all day. I feel like, I feel like a thousand to 15 after everything I don't see, man, I'm a student of the game, I pay attention to everything. I don't see too many people jump on it and not get enough return. And I was able to get 80, 80,000 views on offer Facebook ad for pretty much $80 really. So