 Hello everyone welcome back to JSA TV and JSA podcast where we're covering the latest stories trends and innovations With leaders and global connectivity real estate and the networks within I'm here with one of those leaders I'm here with Don Turpstra a principal consultant with Flexidao. Welcome Don. Thank you. Thanks for having me Yeah, we're very excited to chat with you I think this is your first time on JSA TV So if you could just start off by telling us a little bit about the company and what you all do Yeah, absolutely. So I work at Flexidao. We're a software startup based out of Barcelona and Amsterdam So European based startup and what we do is we develop a software that helps companies track Where and how their electricity comes from and how it's produced on an hour-by-hour basis in order to accurately and more Easily report how their emissions occur based on their electricity consumption Excellent. Yeah. Well, that is definitely a topic that we've been talking about a lot this week at the ESG summit the importance of You know traceability is sustained is sustainability reporting Knowing where all of that electricity is is coming from going to and all of the the standards there So how can companies with that, you know your expertise in this area? How can they improve their sustainability reporting? Well, I think that that's a really good question because Companies have made a lot of progress over the last years and the amount of detail in for instance ESG reporting is getting better and better and better But I think one of the major next steps that companies can make is to report on a more granular basis a lot of companies Report now on an annual basis saying let's say for instance on an annual basis I'm using X amount of electricity and I'm using buying certificates to offset the emissions associated with that electricity But if the wind doesn't blow and the Sun doesn't shine How do you still consume green electricity? And that's where flex it out solution comes in to look at a much more Let's say granular way at the at the figures rather than an annual basis on an hour by hour basis to see where the Electricity really comes from yeah, and how you can negate how you can offset the emissions associated with that Yeah, excellent. Awesome. Well, that's a great practical insight for our audience So thank you for that and you're actually in a panel here at noon. You're a very busy guy at this conference today So could you give us a little bit of insight into what you'll be talking about there? How I believe you'll be getting into how flexi-dial is helping a hyperscalers Decrease the industry's carbon impact. Yeah at noon I have the I have the pleasure to be in a panel along with very borealis data center out of Iceland's eco data centers out of Sweden and Google and together we're discussing how the collaboration between hyperscalers such as Google between collocation data centers and Flexi-dial solution can help the whole value chain to decarbonize by giving transparency on data by having uniform measuring standard and reporting standards to give kind of the true insight in How companies are progressing on their journey to become more and more sustainable? Excellent. Well, definitely check it out if you're here on site at the ESG summit. That's at noon Here today right across the the hallway from us as we sit here All right. Well, perfect. It was great chatting with you Don and thank you for joining us on JSA TV Thank you for having me absolutely our pleasure and to all of our viewers back home Thank you for joining us on JSA TV. Happy networking