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〈獨家〉點擊賺少! APP廣告「變形」拚營收

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Published on Jan 14, 2013

雖然智慧型手機使用率增加,讓APP遊戲開發商成了「新」科技新貴,面對各式APP數量急速攀升,市場相對被瓜分,廣告收入是越來越不容易入袋,因為像是長條式的點擊廣告,點1000次,大約才200元起跳,更何況民眾往往會忽略,這也讓APP開發商不得不想辦法讓廣告「變形」,像是融入頁面或者結合優惠,來吸引消費者點閱。 http://www.tvbs.com.tw/news/news_list...

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