 During these economic times, we know that consumers are going through a lot, and if brands can show that they are actually helping them out through this time, whether through the actual product they offer or through the communications, it will make a strong connection. We really need to focus our strategy on lowering costs, improving efficiency and onboarding processes in our case, and trying to help our organizations increase their revenues. What this made us do is to relook at all our activities. Some of the best digital attackers like Uber, Airbnb were created during a crisis. This is the time to go back and innovate. As we free up some people time from doing kind of day-to-day activities, we can put their brand power and action to be more creative.