 There's people, fitness people that have like 4 million followers but they don't have engagement and they can't really monetize them. You can do better. I always tell people, get 10, 20,000 followers, you can make a lot more money than somebody with a million because looks, even though they're eye catching on Instagram, for the most part. I've been around people that have big followings that are good looking. When you walk down the street, people don't necessarily know them because you're just looking at them. It's kind of like porn. You guys look at porn, doesn't mean they care about the porn star. They're just looking at it, right? Whereas if people are following you for a specific reason, take Shark Tank. People know if Mark Cuban walks down the street, people perceive that guy as a multi-faceted multi-dimensional person. So you add dimensions like you're saying by being smart, by adding value. I started with just sharing books that I was reading. A lot of people read books.