 Are Asians gonna start using this other sriracha over the original hoi fong sriracha David? Let's talk about it. Hey, man. I thought you guys gonna stay loyal How you gonna go with the ops man? We got to talk about it because people are buying the underwood ranches sriracha now That's the original supplier to quay fong foods They ought to falling out a lot of people are on this side a lot of people are on that side You go home with the Asians or you're going with the non Asians, but who's right and who's wrong and basically people are Preferring the underwood ranches sriracha. That's now sold at Costco and a lot of people are debating Should we stay with quay fong or is it on to bigger and better things? Wow? Wow? All right, we're gonna talk about this for 10 minutes. Let's go David What is so the overall issue is that obviously sriracha everybody knew there they had a shortage People don't know exactly why there is rumors that there was a handshake deal between Hoy fong and the underwood farms, which was the chili Farm in northern, California, right now. They had a falling out. They split Sriracha hoy fong has to get a new chili supplier that makes their sriracha now tastes different Underwood farms now releases their own new sriracha that tastes more like the old one apparently I haven't had it and there's competition so our Asians more loyal to the brand or not What is your take? I think that it's obviously different some people feel really close to the green cap other people have already switched over to Trader Joe's some Thai people are mad because they're like, you know, that was not even real sriracha from Thailand Sorry, that's not matter to me. So everybody's like a lot of people are on chili oil And we have our own chili oil smile a sauce calm. So it's like I just feel like it's different Everybody perceives what has become Asian American cannon or Asian American like legendary culture differently Not everybody like perceives it the same way some people are just like in it for what's in their own interest as a consumer But other people are like nah, man. We got to stay loyal. Yeah, I get well I mean, what's your what is your personal opinion? How do you feel about it? I think I can see where like I'm never gonna go against Quayfong. We've met David Tran, you know, I spoke kanto with him before but it's like He's already rich. So it like I'm not going to ever be like, oh Man, you switched over to that sriracha because you know, even some of the ones like I had a Kroger sriracha one time That was like kind of decent, right? And that's like super not Asian owned But yeah, do I think that it's a it's an interesting discussion to have I mean, it's better to support Asian owned businesses, right? Especially one that became like an Asian American thing that somehow became mainstream. Yeah My thing is like I'm probably not gonna ride for the Underwood farms one also because I Even with the old sriracha, I do like it and I'll always had like a bottle on hand But I wasn't like crazy about it. Like I'm not the biggest Huifong food sriracha fan of that taste I always supported the brand but I didn't even put in my fo because I eat fo with the chili garlic sauce and the hoisin instead It's way too strong and fo. Yeah, so to me I definitely I'm not gonna ride for the Underwood farms one even if it tastes more like the old one But I'm not gonna like riot about this. Yeah, I want to support a six to six business Yeah, originally based in Rosemead just like Panda Express Pasadena. I mean listen He had a really good run the formula has changed. Hopefully people still come to love the new formula, but it's a little bit different Why do you think people seem so invested in the drama of like supporting because it's basically a he said she said where it's like Oh, they had a handshake agreement. Some people feel they're being underpaid Some people feel like they're being overpriced and then there's like, you know what I mean? Like people really dug their heels in the sand for each squad in the comments. I mean, it's it's iconic Asian American brand It was started in America By an Asian immigrant and it's an iconic brand. So I think people feel very closely to it I think to some people it's part of their identity I know a lot of people dressed up as sriracha bottles for Halloween I'm not saying I haven't seen Asians do it, but I would say a lot of non Asians. Yeah Well, I saw a lot of I think and non Asians love to saw everybody loved Huy Fong sriracha everybody So I can see why people are up in arms But I guess given the drama and the shortage there was kind of this buffer period where like Sriracha kind of left you like we were on a break from sriracha You know like when you're like Infatuated with someone your datium and then that person goes on a trip for like three four weeks And then you don't see him and then it's almost like how committed are you to that person? It really questions your love for him. Yeah I mean a lot of people were even just talking about the taste of sriracha How it's just kind of spicy, but it doesn't have a lot of depth of flavor to it I know that you always said that like you have never been a big Kuey Fong sriracha. I didn't say those exact words. You're putting words in my mouth. I just I just thought it was too strong for my Fuh, I do like sriracha. I do like the Huy Fong sriracha I think it does have quite a bit of taste, but I really don't think it belongs on everything Yeah, I think that there the market had to open up to more optionality like I wouldn't want to ever have to say you got to stick with Only one type of Lee come key soy sauce or Niko Kiko man You know what I mean? Like the game is like super opened up now There's like five tiers of soy sauce you can buy all the way up to the ones that are like $25 a bottle small batch like if you got the bread and you feel like it's worthwhile Nobody has to be loyal to anything. Right. Just as a consumer. I guess it's capitalism. I think it's I Definitely don't think it's like racism when it comes to at least these food products. I think sriracha is in its own tier I don't think anybody's bias against it because it's Asian-owned and I don't think do you think like there's some like Racist people that are like well Thank God Underwood farms started their own because I was I was looking for a time to switch off this Huy Fong stuff Because I didn't want to support an Asian. I want to support another white I will say that I noticed that a lot of white people there They're quicker to switch to a white-owned brand than an Asian would be Yeah, well, I think some Asians feel guilty which is fair I think you right there is some level like whether you feel at a tiny level or a middle level again to me I'm not switching I'm not switching because I'm still on the sriracha, but I just are you on the trader I see you bought the trader Joe sriracha last yeah, I have it. I try it. I mean, you know I buy you buy what's in front of you so if it's convenient It's the truth is now with the AI algos and everything everybody can make a good version of sriracha But of course the pepper farms and the age you pick the peppers and everything It's gonna create variance. Yeah, ultimately Andrew Is this important unimportant? What is the show about the Asian-American community and his quay fong foods? Has its time as like an untouchable legend past? Oh Has its time and as an untouchable legend is it kind of like watching LeBron like Turn the ball over is this it's like is this like watching Jordan on the on the Wizards Michael Jordan on the Wizards Kind of like rough by the way well not saying that it's gonna end for Sir, I mean hoi fang food still gonna make millions of dollars a year. They're gonna be fine Legend is the legend is peak is over. I Do think the peak is I think the peak was when the shortage happened, bro I told I said this in multiple videos when we covered it. I said Unfortunately, there's now an open space and certain Restaurant a lot of restaurants and here's the thing restaurant retail is big because restaurants go through a lot of sauce The restaurants who used to buy this old sriracha, they couldn't buy sriracha They switched brands and as long as that didn't affect the restaurant's bottom line What is their reason to switch back to sriracha? It's true, and I know that sriracha always wanted to stay a hyper traditional old school company and not really expand into like modern They never went public and they never went like into diverse product offering So, you know, there's pros and cons of everything it killed it for them. Hey, man, they're rich for life Let us know what you think in the comment section below until next time we out. Peace