 Welcome to Toffy TV, I am joined by John Blaine, the chairman of the Everton Shareholders Association and they're obviously part of the Everton Business Matters podcast as well which you can find on Blue Room, my man blank up one right and the other one stuttered along, I'm learning, John it's been an eventful week in terms of off the field matters obviously on the field. Internationally, we've got the Brazilian number nine which is great, we've got a shot on goal, a shot over there. But off the field, Farad Meshiri has increased his shares from 49.9% to 68.6% so what does it mean, John? What does it all mean? He's got more shares. There you go, thanks for watching. I guess it took about two and a half years now, February 2016 when we all woke up and my phone started burning off the hook about who's this guy Farad Meshiri who's just acquired 49.9% of the shares of Everton Football Club and then spends the next two and a half years being referred to as the majority shareholder when he's not or he wasn't but he is now. He is not. So he's crossed that 50% plus a share threshold so formally he controls the football club and what he's done as far as we can tell is he's exercised some of the rights that he agreed those two and a half years ago. So he agreed with Bill Kenwright, John Woods and Arthur Abercrombie to take some of their shares. He clearly took all of Robert Earl's shares two and a half years ago and that's what added up to the 49.9%. He's now taken, as far as we can tell, all of the remaining shares that Abercrombie had which I've got it written down somewhere. And when he did he have 9.10%. It's not a huge amount but some thousands of pounds each it's worth having. He's taken all of John Woods's remaining shares and he's taken some of Bill's, I think, two and a half thousand of what Bill had. So Bill's now left with just under 5% of the shareholding having previously had 25% a couple of years ago. And so we're seeing that the old guard from a shareholding perspective being eroded away. You might say two and a half years ago Robert Earl went in shareholding terms and now it looks like Abercrombie and Woods have gone in shareholding terms. Woods still sits on the board of course and I guess maybe round the edges he's got the odd share who knows. But in broad terms what does it really mean? It means that Fahad Meshiw's reaffirmed his commitment to the football club because he spent more money. And he's also saying that by the latest next summer he'll increase his shareholding again. So again he must have some arrangements in place that allows him to call upon those shares. In other words he's agreed a price with somebody and when he decides the time is right he'll say it's you Baz, I'll have those shares. Please now and he'll hand the money over. So it's all clearly rolling along in the right way. So we'll go again, the plan is for him to go to 77.3%. That's right, by July. And that gives people who are anorex loads and loads of time to try and guess where that might come from. There you go, loads. Just said by next July. So it could be obviously any time within the next few months. One would like to think that that at the latest because that's when they think the stadium will be sorted at the latest. I was going to come on to it but I'm no more. I will do in a minute. Just let me quickly ask you about the question that's on everyone's mind. And it's been all over Twitter and everywhere else. The two letters, Alasjr Ojmunoff. What's your... I've asked you this before but obviously... No, but development. This story, the thing with this story is obviously we've got USM Finch Farms. He's part of the football club. He's a sponsor. So he's obviously a business partner of far up and sharing has been for a number of years. It's just a business associate. He loves Arsenal and he'll never sell them shares. So it's not going to happen and blah, blah, blah. Sold his Arsenal shares. Then there was the spokesman saying, well, you know, he might invest in Everton but it's only if Farad wants his help, blah, blah. Which Keith had us quickly. He was like, well, he might not. He might just be advice. And then there was a story saying he was on a bike charlton. And that was left that. That was a crazy one. Then there's a story that he's looking at Rael Meshir or whatever in Spain at the moment or another thing. Perhaps Milan. But that was refuted as well. The Italian thing was refuted. So would it be better on the surface for him to not be part of Everton football club? But be part of Everton football club if you know what I'm saying. Clearly it's a story that won't go away for the people who are watching who don't know that the main USM company is chaired by Farad Meshiri. So they clearly are, as you called it, long-term business associates and all that good stuff. Clearly they've become friends over that time because he refers to them as my good friend and all that stuff. Within 24 hours of this happening, there was a quote that basically said, well, that's the Meshiri project. But of course, if my friend needs help, I will help him. So I guess your question is, well, what sort of help could he give? Money? Yes, that's good. And how best to help the football club with money? And there is a school of thought that would say, if you look at what's happened in other football clubs, the example has been, I guess, Man City, where you've got the owner of the football club also owns other businesses, which then sponsor that football club and then you run the risk of your afer or indeed the Premier League or whatever it might be, saying, is that a fair and equitable sponsorship? Is it just a way of getting round, a financial fair play or whatever? And the answer is, if there's no direct link, which there wouldn't be, wouldn't there? Then you might say, well, if Osmanov actually wanted to provide a big slug of money into the football club, that could be used by the football club for building stadia or buying players or whatever, then maybe bringing it in through sponsorship, you know, USM Goodison Park or USM Bramleymore or whatever it might be, is perhaps a better use of his money from our perspective, whether it is from his or another matter. From our perspective, then it is spending 100 million quid or more buying shares of Fahad Mishiri. Because what does that do? All that does is reduce the amount of investment that Fahad Mishiri has in the football club and shares it with Osmanov. And when we talk about this on business matters, and I think we did a little bit for the blue room and for City Talk yesterday, I think Paul often says, it's a bit disrespectful really of Mishiri to say we need Osmanov's money. Because we don't. Within the way the business is being run at the moment and the way Fahad himself has written down debt and consolidated debt and so on, what could we have done as a football club if we had another billionaire on the board? You might suggest not a lot. Because of the rules, the way the rules look. And then it would perhaps limit what you could do stretching the envelope of the rules. Because even if Osmanov owned 20-25% of the football club, you'd get more focus, wouldn't you, on what his businesses are doing from the sponsorship point of view. So it's an interesting one. There's no signs at all that Osmanov is suddenly going to pop up and buy a load of evidence shares. It would be interesting, of course, to be did. And I'm sure there's plenty of people out there whether they think they're in the now or just conspiracy theorists who think actually this is all just a front. And when it goes to 77% or more overnight, all those shares will be sold to Osmanov. So even if you fast forward and say that could happen, because never say never. But what would it mean? It would mean instead of a guy worth two or three billion owned in the company, we'd have a guy worth whatever he's worth at the moment, seven or eight billion. If I'm not sure if her play would still be there, we'd still want to build a stadium, we'd still have limitations on how he could use his personal wealth to enhance the football and so on. So Meshiri's personal wealth is enough, at the moment, to do what we need to do. And I don't know, but I doubt very much there's anyone out there right now thinking we've not bought players or we've not built the stadium or got planning applications in yet because Farhad Meshiri hasn't got enough money, have we? So let's hope that one day a relatively modest billionaire proves to be an inadequate one because that means we really are playing at a real top table sort of stuff. And there's football clubs less successful than hosts who have owners who are far wealthier than Farhad is. So it's a nice story. Every time we do something as a football club or Farhad does something as a football club in and around shareholdings and the like, Uzmanov's name will pop up and his representatives will say, no, I'm not doing that. But for many a long month or year they said we're not selling the shares in Arsenal. And within a couple of years both of them did. They were both in it for the long haul at Red and White when they were there. And they're not there now. And they're both out. I can't imagine if Uzmanov has anything like the passion for football that Farhad has that he'll stay out of it for long. And I guess if we wanted to get some closure on this we have to see him invest some money somewhere in a football club and yet like everybody else if that was us that would be terrific. I think it'll be mega fun sponsoring our shares for 500 million, the biggest share sponsorship ever. A year, because that's what that's ultimately what Manchester City does. It's that sort of thing that he can do if he wants to. You ask yourself why do these really, really wealthy guys want to do these sorts of things? Why does Uzmanov refer to it as that's Meshiri's project implying something else is his project? And they often do it for credibility. They do it just for their own passion thing that they're successful at what they do. They want to prove they can be successful elsewhere. And I doubt whether these guys have a problem of knowing that officially they have in no involvement but everyone knows they have really. And they'll get the cue and whatever that flows from I made that difference. But yeah, I mean Sport Pisa, it's who's next year's sponsor after them. Because that was a pretty average one wasn't it? A pretty par one and a mega one would make a huge difference. But you've got to look at that timeline. Farhad's done what he's done, two and a half whatever it is years in, a little bit more than two and a half. Now we've got another milestone which is next summer which is the 77% thing. And then you think where's the stadium fit into that timeline. Well that you've nicely brought me onto the stadium. So do you also see this share increase as the next step for the stadium? Or do you think it's irrelevant? It's irrelevant really. Oh it's not irrelevant? No it's not irrelevant. And if you want to do like the minutia of these things and say well here's all the things we have to do to get all the ducks lined up. I just slowed down today because the duck was crossing the road. Weird. Anyway by the way. Where was this? It was all along the ship canal where I lived. I was stuck in traffic and couldn't understand why. Eventually there was this bloody duck wandering around and we were all my mates because it was on its own. Ducks in a row. Anyway get your ducks in a row. Clearly if you do a swat on it in the sense of strength, weakness, opportunities and all that stuff from management textbooks you'd say well it's uncertainty around who actually controls and owns the football club. It's going to be an issue when we start borrowing money for the stadium and all those sorts of things. Whilst it's all fine and dandy to do a bit of propaganda that says and I think Greg O'Keeffe did some didn't he? Well even though we referred to him as my majority surholder when he wasn't in real terms he was because there's enough lost years to mean that 49.9 could always outvote and all that sort of stuff. The reality is that's not what people do when they're handing over hundreds of millions of pounds. They want to know what's certainty. And now there is certainty. Markets whether you're doing investments or lending money or whatever it might be, what they don't like is uncertainty. These little knots that are not quite tight enough over here and now it's clear that actually Farhad Meshiri can do what he wants. You can call as many general meetings or extraordinary general meetings as you want but when he slaps down his nearly 70% of shareholdings will do what he says. And therefore when they're sitting in negotiating rooms those people he's negotiating with be it for borrowing money for Bramley Moor or for trying to get other investment or whatever it might be, they know he is the man. We've known he's the man for a couple of years but now he's objectively the man. He controls the football club. So that's got to make it a little bit easier whether it's material or not. There's another matter really but it is on the... We've talked about balance sheets before profit loss and the thing. It is a positive on the side of the balance sheet for moving the stadium forward and it's knocked a negative off the other side. Excellent. Are you expecting... Obviously Bill Kennight done a radio interview yesterday. It was bumped into, wasn't it? Whatever it was and there's a couple of sound bites with the stadium. It's not there yet but the architects working hard and everything else. Are you expecting more information as we go forward now? Or did you expect to have heard something by now? When you speak to people and I think I've mentioned this before when I saw Masherry and I asked him and stuff and the thing... I don't know if we talked about this last time I was on but we're really about milestones aren't we when all things are said and done and the milestone that we're expecting is on our podcast yesterday and I think we concluded by the way in August 2022 the first game at the new stadium on the banks of Royal Blue Mersey we'll be Real Madrid 3-1 in the friendly or whoever is the biggest team around at the time but will it be 2023? That's the thing isn't it? And we've had the stadium slip already to the right so 2022 was already a year later than we thought originally. Up to now everyone I've asked who you might think should know or whose opinion would carry more weight than ours has said 2022 is still the plan. Doing the Blue Nose dinner last week and Joe Anderson was there and he got up to say some nice words about Ronnie but of course inevitably get asked about the stadium and he'd been with Fahad the week before and he said again yeah there's still aiming for 22 2022 that is so that would be great I don't think it would be a huge surprise to anybody if it slipped because just look at what's happening on the top Being ready for 22 means being ready say April May June 2022 If you're not ready in August as Spurs may find out it goes round to the next season If you do a project plan that's just going to be really really tight to make August 2022 Do you tell everyone 2023 because you know you can do that Do you under promise and then overachieve and I don't know whether there's some cuteness in that press release but it's said at the latest June 2019 Fahadal because that leaves you hanging doesn't it? You know the targets then but it doesn't mean it can't happen sooner so it would be interesting of the football club when they do make an announcement say something along the lines of we'll be in the new stadium at the latest for the start of season 23-24 which should tell us that with a following win we might make 2022 and certainly it's a 2-1 vote on business matters around that both me and Paul still hang out on 22 can be done and Roger still stuck at 5% so it's 95% unlikely as far as Roger is concerned but I still think it can be done but that again requires us to do stuff You need to get a spade in the ground Well yeah and that's the point I'm not an architect for crying out loud I'm not even construction or whatever but if we do a right to left plan that says it's got to be ready June 1st 2022 it's physically got to be ready when can you start building it to achieve that it's not going to say 3 years to build is it? No so it's not going to say 3 years to build can it be built in 2 years? Well okay I didn't realise you were an expert but if it can be done quite comfortably then we're really saying a spade in the ground by the summer or the spring and summer of 2020 and you can still be open for 2022 so we've got a long time we have still got a long time now deals you know and projects go late one day at a time so you can't just sit in your hands oh we've got loads of time but now we've got a programme director or whatever the role is for what Colin's doing Colin Chong he'll be reviewing everything won't he we've been smoking stuff lads thinking it's going to happen then or it can go faster than you really thought or whatever and you would like to think that Keith Harris and to actually do it you know Keith and Sasha and Denise are all on the Stain Development Company's Board you know Keith's only joined it in the last couple of days so again there's all those indications that it was starting to rev up we've got the Stain Development Director in place we've put the board number accountable for it on the Stain Development Company's Board which was just Denise and Sasha up to that point so yes we're just pent up waiting to be told things and I personally thought we would hear something during the international window which is now closed almost and maybe the club felt that as well and that's what the shareholding things about maybe we did have plans to say more who knows but certainly I expected us to hear stuff about the stadium on or around now and we haven't heard it yet and let's not forget when we do this we want to get bang for our buck don't we and we also perhaps want to avoid negativism as well because I would imagine if we announced the stadium timetable tomorrow the first thing some Sky journalist would ask would be what about Tottenham that's what they thought how confident and it detracts away from because I think just sticking what it looks like is what we want to see just nailing the capacity nailing the capacity thing anyone who wants to listen if you're listening trust in the board to make what they think is the right decision and then they can justify it please feel free to write to them and tell them it needs to start with a six but once it's done it's done we don't want it to just become a big issue because a wise man once said to me when we were arguing about commission whatever comes about John I'll pay too much and you'll get too little and the same will apply on the capacity whatever it is some people will think it's too big and some people will think it's too small but as long as that board have made the decision with the best available information in front of them and they're prepared to front it up then that should be fine and it will be a big one anyway I hope so it will let me just ask you in regards to the shares I'm sure I've seen a couple of people worried about the small share I've had some contacts so what would you what's your understanding of that or are you just off the opinion well this could have happened anyway it depends where you come from to be honest and clearly when events happen like they have then people tend to think in the moment don't they now I've got some shares in Everton and I buy them to make money it's an emotional purchase there's probably 30 I think it's about what I've told you before I think it's about 1300 shareholders who have one share each they've not done that to invest to make lots of money but there will be people out there who think well Farhad has been giving 5 grand a share to John Woods, Robert Earl, Arthur Abercrome how about me can I have 5 grand for my share sorry but I think that's very unlikely because there's a premium on the shares held in big blocks because they obviously result in you ultimately getting control if you look at the way the share holdings have changed since Farhad got here almost if you go back in time you say well say a year or two before he bought the shares he bought who owned the club and it's always been that around 80% thereabouts maybe sometimes a little bit higher sometimes a little bit lower but it's held by a limited number of shareholders I mean right now I think maybe 10 or 15 shareholders own 85% and the other 15% of the stock is owned by those almost a couple of thousand shareholders so you can say there's just over a couple of thousand shareholders but actually all he's doing is knocking out shareholders so you could argue that the position of minority shareholders hasn't changed at all instead of Robert Earl and John Woods and Arthur Abercrombie and Farhad Meshiri owning a big block of shares just Farhad Meshiri owns a big block of shares and the numbers are the same because he's just bought this so that doesn't change now clearly if he being Farhad starts then working his way down a list and saying well okay I've got my list somewhere who's next after Abercrombie and Arthur shares probably and so on and then you get into those who own less than 100 shares each then he can quickly potentially quickly get to the point whereby which is what people fear really when he gets over the legislated number then he has to buy everybody's shares which is whatever it is 80% or something now you can get into things like traded shares our shares are not traded so the rules can be slightly different and so on and I've got to make a man who's a senior partner and a big law firm so I'll go round the loop again with him which is what I did last time but the reality is there's not anything to do about it people just suck it up if you bought Everson shares to make a profit on then you probably will but why would he need to buy any more shares when he's got 77% why would he need any more now you could you've got a recent example for a good while Croncaid didn't think he needed more than 70% hence the Osmanog and what have you far had initially and then Osmanog we're never going to sell that 15 times 2 and then 30% but it did eventually and of course that allows Croncaid to sweep away all shareholders and he is 100% as those who've read what we say on the shareholders website and what I've perhaps said in other places farth had told me in the first time I met him and he reaffirmed it the last time I met him he's got no real intent to dilute the minority shareholders and the shares are still trading on or around 2 grand each so if you decided you wanted to buy a share if you don't have one already it would cost you about 2 grand for had been buying his off bill and the others for maybe 5 grand doesn't mean yours is worth 5 but there are rules around this so if he ever did go for the whole the whole lot then the minority shareholders would get typically what was a fair price based on what he bought the others for and typically once he goes over the threshold that allows him to buy all of them he has to treat the last 10% which would include Oslo I guess the same as he's treated those shares he bought in the previous year so the law would kick in but sorry if you think you're sitting on shares worth 5 grand each that cost you 2 grand each you're probably not and you'll suffer capital gains tax anyway I suppose like you say what's the point of him getting more once he's up to 77 he's quite clearly the main man he's quite clearly can do things he wants to do and buying or something or whatever isn't going to really make any difference there's objective reasons if you are going to invest your personal wealth in something we said this particularly on every business matter when Fahad started having his plans and rolling things out then why would a guy fund 100% of a stadium when he owns 50% of the club because any increasing value and risk and all those sorts of things are all on his shoulders and the upside is being shared by these other 50% when he gets to his 77% let's just round it and make it 75% he'll still only get 75% to the benefit of anything he does now the club doesn't pay dividends so it doesn't share profits with shareholders so none of those things are issues those monies are currently being re-invested in the football club because it's retained and we buy players or whatever I guess one day down the line it may be that we're making so much money like Man United do for the Glaciers for example that anything that is done as an investment and paid for by a limited number of shareholders ie one he's going to want to say well for every hundred I put in I want to get the full benefit of what comes out so yeah there is a reason why you might want all of it but it's a while away and it's a while away and the thing that people may be concerned about which he could do is obviously at the moment the monies he's lent to the football club consolidation of debt those sorts of things the auditors currently consider that to be equity but it's not really equity in an objective sense because it's still the same number of shares and so on if he converted that really into equity ie printed more shares so that he then ended up with a larger percentage of the football club right yeah yeah then that's when you start getting concerned about what the end game is but I would expect him and again he said he's not doing that I would expect him to tell people good time that's what he's doing I asked him how he's going to get his money back because he's sunk so much money in I'm not am I so guys he's put money in that he's got no real idea right now how he's going to get it back again and the answer is we're going to be successful and the valuation of the football club is just going to go stratospheric over time and we'll be from a valuation perspective up there where some of these other clubs are a billion dollar value or billion pound even valuations and then his investment looks well founded doesn't it and then obviously sponsorship deals are higher and everything it gets accelerated as a consequence I mean even players are worth more if they're playing for a certain club and if you look on online and things like transfer market or more more relevantly CIS and stuff in their algorithms exactly the same player would be worth more money if he plays for Man United because of the exposure and other things that go on so that's what we want to do we want to have an accelerant going on and where Masheri will get his money back is an increased valuation of the football club increased valuation of the football club is going to come from a new stadium and being successful both of which evident fans want so let's hope Farhad doubles his money makes it look like Bill sold at a ridiculous because I do think Bill sold at a price less than he could have got sold to the highest bidder but let's hope that everyone thinks crikey he got a good deal didn't he he only paid 150 million quid for that and look at it it's worth a billion now and of course it's what Croncaid does is you use that asset in other parts of your business so there's logic there and it results in his interest at the same as ours we want the football club to be successful and we want to win things what a lovely way to finish what a lovely way to finish but that's it isn't it that's the thing is that he's demonstrating his commitment to the club we're still moving forward he seems to be getting everything in place now we've obviously got Masheri we've got Brands and Silver doing their thing players coming in from Barcelona the stadium it does look very bright building momentum off on the field I guess Bill alluded to what we're doing off the field in that very cameo thing he did on talk sport you know there's unanswered questions an obvious question would be if John Woods has sold all his shits should he be on the board and I guess the answer is if he has the answer is no he shouldn't and therefore someone else is going to go on the board so that would be good because we talk about we want new blood we want to admit it's like the team at the end of the day it's like the squad isn't it it might be to some people speaking bad words but Martin has always talked about having the mixture of the vibrancy of youth but with the old hands and the old heads and the experience that are there as well because if these guys create the environment for these guys to really shine and that's what you need in a football team I know Hanson got it wrong once where you win now with kids you've got to have experience around you and so if we bring new blood because they're new to the football club to the board or they're just young bright things as well then we still need the experienced old hands the guys have been there done that seen the movie and all that and whether people like it or not that's where Ken Wright really comes to the fore because whatever you say whether we'd have done it differently or not for 20 odd years he's known what's going on and I think Jordan was talking on Talksport the Crystal Palace guy Sam and Jordan and he was saying the mixture of the ambition of Meshiri who is quite young well he's not old as a person but he's quite young to owning a football club isn't he? alongside someone who's got loads of experience that's fantastic and Bill can advise and guide but Meshiri can decide and that's what it's about and to be honest that's something I always personally thought Bill is a good figurehead but I didn't want him making he did money did he so we needed someone who's more ruthless business wise more money but I think Bill's a very good salesman of having a football club he's got a lot of football knowledge now whether people like that or not he knows he understands the business I was speaking to someone at the club this morning for something else and over the phone and you talk about that and you talk about Bill and he's ever turning this that and the other that means there's decisions that have had to be made in the past which he would find more difficult to make than a cold hearted businessman would because the businessman would just look at it look at the numbers look at this, that and the other, the risk without any blue tinted specks no blue blood, no nothing and just go yes or no Bill would always have to think of the consequences of the legacy the this, the that, the other when I used to watch the game and time kills deals so while he was going through that then perhaps the opportunity would come and go and that's the decisiveness thing and the conversation I was having this morning was around ticketing and ticket prices and the like where we still have what we do at the moment is very much more relationship based particularly I guess in things like hospitality and stuff like that where they'll have account managers who know your name and all those sorts of things but over across the park they'll have a shopping door they fill a hospitality lounge with 100 people for the next home game it's a different 100 people than from the last home game so the relationships change so I think the dream ticket is when you can mix those two things when part of the input to the decision is that emotional connection but it isn't how you make it so Bill can provide to I guess Farhad and Sasha and Keith Harris who are all not Evertonians at all that emotional input that how fans might react or that's not the evident way to use what Denise has been saying and try and get that balance right so not all decisions are made in a cold hearted very objective business sense but they're not also made in a very emotional sense either and sometimes when these things happen in business if you're over this way which might have been under Bill the pendulum has to swing too far the other way before you can find a good set point so I think board level John Woods has been almost like a silent partner I suppose people may have challenged in the past how much value he did or didn't add and I guess unless you were in the board meetings you wouldn't know so that could be unfair just because you're a quiet man publicly but you can't see can you a man who's got no shares at all assuming he has no shares at all can stay really influential at board level when actually none of the other board members except Bill have shares either so I suppose there'd be more an advice I think that's where Bill comes in for me it's Bill's the one I will provide that as long as we're moving forward I don't care no one does no one does but we also need to remember that we're a proud club with a long tradition and footballers are transient managers are transient and as some clubs are found owners can be transient so if you won't pick 140 years of heritage because you think you want the short term gain of winning things I'm not saying we shouldn't fall away you know what I mean oh no this project I'll finish with this one I'm going to go and do something else then that's like a manager changing and I think that's why Bill tooks along and I think that's why he perhaps ended up selling for a little bit less than perhaps he could have got because he sees in Meshiri someone who is here for the long term and Meshiri I think everyone would agree I hope anyway has demonstrated that that is exactly what he is about to be here today gone tomorrow and if that means we're cautious around decision making because in the grand scheme of things if this is a 25 year project the next 25 months you know a very small percentage of that but for the rest of us it's now now now I need it done now now now so yeah the clock's running and business matters is you can only give people time for so long of course again it's like players great potential but when do you stop saying it I'm quite happy with how it's going and obviously I'm also quite happy daddy said he wants the club to be self sufficient as well try to get to that stage where we are but that needs a big step if they want to throw money at it as well and get us players sustainability needs a big step but you need to it needs to be backed up by buying better players we've seen that this summer just paying that money for the charlots and people are going well you've come in and all of a sudden you go that's why have you paid that money cos look at that patient power that's done and then all of a sudden you're looking at them kind of plays and you're thinking well if meaner comes in and Bernard plays to his potential and Gomez and then we've got to all of a sudden that level of player takes that team up to another level well absolutely and it's that attention grabbing you know well done rejalison scoring for Brazil because there'll be people who've heard about Everton for the first time simply cos he's scored a couple of really good goals and blessing for doing it in blue as well done it in blue so Everton's marketing people Everton's marketing people as we speak let's hope they are, let's hope they're jumping on that and let's hope they're getting pictures of him with Neymar and bouncing it everywhere cos that's the best thing you can get it's the best advertising you can get he's played, he's scored and Neymar are doing the Al pigeon dance together and you know what better way to spread that and try it out do your all that's it John thank you very much for coming in and having a chat let us know what you think in the comment section below what are you thoughts on far-admissiari increasing his grip on the club shell we say are you happy are you a bit concerned I don't know why you'd be concerned and are you still secretly think are there some of us like doing the all-publicity stuff let us know what you think in the comment section below make sure you subscribe, take a second and if you want more videos join us on Patreon don't forget to check John and business matters out on the blue room and to follow John on Twitter John underscore B 58 there you go get on and give him a follow and have a chat with him I'll see you soon on Softly TV