 Okay, in this video, I want to explain to you and kind of help you make your decision on whether you should buy traffic secrets By Russell Brunson or not. Okay, so I bought these three books. You can check out my other reviews of the other books if you want Link it in the description. Okay, so I bought I bought them one by one and for me personally Maybe you may be useful to you but to me because I run a lot of ads So the information in this book is not necessarily Very impressive compared to expert secrets and dot com secrets. So just to tell you okay But nonetheless, I'm going to tell you explain to you What is actually put is in this book so that if you get to decide to pick it up then at least you know what you're buying Okay, so Yeah, so in traffic secrets Russell basically explains to you How do you get traffic sources and like how do you rely and get customers? Slowly and steadily while also not really relying on one soul specific traffic source Right, so a lot of people are very very dependent on Facebook ads So if Facebook ads dies does your business die that is the question, right? So because Russell I would say that his situation is different He has the patience to like try all of the methods Especially the warm traffic methods and the free methods first, right? But a lot of people are very impatient. So they go into paid traffic. So just keep that in mind as well Okay, he has this thing called the dream 100 which is basically you introduce yourself To your hundred best prospective customers. So influencers blogs Websites that you really really want to be on that you want to be connected with right and whose audiences you want to sell to Right. So for example, if I'm selling personal finance or something in the finance space, right? Finance blog is a dream 100 prospect. Okay, so he calls it work your way in traffic that you earn So you manually have to reach out to them and making connections for example getting onto a podcast stuff like that That is a working away in okay He also talks about buying your way in which is basically just paid ads. Okay, so yeah, then traffic you own is the email list Yeah Okay, so you want to how do you how he explains it is you want to fill your funnel with all of these Different types of traffic sources. So you have a tree-headed monster in organic traffic SEO plus You know the dream 100 you're reaching out to people podcasts getting on blog posts, etc Right, then also you're doing paid ads and retargeting at the same time, right? He also goes into how do you optimize your for example Instagram Facebook profile your YouTube profile? Yeah, and also guest posting on other people's social channels So for example, he gets posted on Tony Robbins one of his dream 100 prospects on His 3.2 million follower Facebook page and so he had a video Collaboration with him and so that he got organic traffic from there. Does that make sense? So Tony's audience suddenly became his audience because he can now start running retargeting ads towards Tony's Tony's audience plus here's a video with Tony as well. So very very high conversion rate at the same time Yeah, then afterwards he explains how Google SEO works how to rank YouTube for example Buying placements in front of other people's videos, right? So imagine someone already has a YouTube video online and they already have like multiple millions of views Right, you actually can pay for that placement to get in front of the audience. So that's what he's saying also affiliate army So like click funnels. They are Philip Affiliate program is very very strong, right? So I would say that he also talks about based on commission Right, you can attract an army of affiliates to just promote your product for you Okay, then lastly, which is I was a bit surprised that he said this that cold traffic is actually not a priority Like getting to eight figures, right? He said you actually can do it purely based on like organic traffic means and like Pay that strategy retargeting, you know, he didn't even say cold traffic was that but very very different I guess different mindset where when you build a very very big company and that sort of thing, right? Then definitely and you have no money to start with on paid advertising, right? But for example in e-commerce e-commerce from the get-go You probably need paid advertising because it's very very dependent on paid advertising So it's probably a different game from from sass where sass is a retention based product and your product is very very unique to you Right, so that's what Russell is selling. Okay, so I mean that's basically it for my run now for traffic secrets And yeah, I like it's definitely not a bad book. It's definitely not a bad book I'm just saying that the the knowledge in here is to me personally Not as insightful as expert secrets and comm secrets So I would arrange this as number one Then expert is number two and traffic secrets is like if you run out a lot of ads already not that useful But I mean good to know good to know, right? Okay, so if you're interested, I put the link in the description as well Yeah, and please if you want to check it out the other books I've also put my video reviews in the description. Okay. Yeah, that's pretty much it and I'll see you in the next video