 I've had the privilege and pleasure of knowing Sam for over 25 years. When I landed this lifetime achievement award, my simple reaction was absolutely yes. Sam has been dedicated not only to Madison, he has built Madison as a world-class institution thanks to his dedication, his hands-on approach, wonderful client relationships, and keeping contemporary with the times. Along with that, Sam has been a great industry man, be it 3As of I, be it ASCII, Sam always puts up his hands for causes of the industry. To my mind, Sam is one of the old-world professionals who loves his work, loves his industry, and enjoys doing what he does.