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Brand Exploratory Research - Beer

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Published on Dec 20, 2010

For this edition of Street Sessions, we interviewed New York Giants tailgaters at the New Meadowlands Stadium in East Rutherford, NJ, to ask them their brand impressions of 6 different popular beers: Coors Light, Bud Light, Miller Lite, Amstel Light, Budweiser, and Corona. We learned that each brand of beer had different and interesting brand perceptions - here's what we found.

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