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Dave's Killer Bread Now In Northern California Safeway Stores

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Published on Oct 13, 2011

Dave's Killer Bread is now in Northern California Safeway stores.

Dave's Killer Bread
http://www.daveskillerbread.com

Dave's Story
http://www.youtube.com/watch?v=rFASWu...

Interview with Dave (2010)
http://www.youtube.com/watch?v=0TmU3a...

See Location Map
http://maps.google.com/maps/ms?msid=2...

Press Release:

ON THE HEELS OF INC. 5000 RANKING, DAVE'S KILLER BREAD ANNOUNCES EXPONENTIAL GROWTH AND EXPANSION THROUGHOUT NORTHERN CALIFORNIA

Customer demand for the "killer" breads has expanded, so have we!

Portland, Ore. -- Sept. 19, 2011 -- Portland-based organic whole grain bread company, Dave's Killer Bread, uniquely famous in the Northwest for its "killer" healthy seeded breads and cinnamon rolls, announces expansion throughout Northern California. All community Safeway Stores will carry the breads, beginning with the greater San Francisco and San Jose area stores on Sept 15. Further expansion into Modesto, Sacramento and all other communities in N. Calif. will follow in Oct. and Nov. (see map enclosed for detailed implementation).

All Safeway stores will begin carrying the four popular Dave's Killer Bread varieties the brand is known for, including: Good Seed, 21 Whole Grains, Powerseed, and Blues breads.

"The team at Dave's Killer Bread could not be happier about the upcoming expansion into all N. Calif. Safeway stores," said Dave Dahl, President, Dave's Killer Bread. "The growth has inspired us to continue creating and baking the "killer" breads that we have become known for in the Northwest. Given recent demand, we look forward to making our products more accessible to fans throughout the West Coast."

Dave's Killer Bread was born in Portland, Oregon, six years ago. The breads have grown profoundly in varieties (from 4 to 15) and distribution since its inception - starting at the local Portland Farmers Market and growing throughout the Northwest U.S. by 2008. By year-end 2011, in addition to privately owned local markets, Costco, Winco, Safeway (throughout NW) and Fred Meyer stores, Dave's Killer Bread products will be carried at Safeway stores (store locator) throughout N. Calif.

"We are thrilled to be able to offer this special bread to our customers," said Rich Winters, Vice President for Retail Marketing Execution in Safeway's Northern California division. "We believe our customers will resonate with this great product and it aligns with our focus on health and wellness."

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