 and a visual designer as well in the product team. So prior to that, I was a big fellow from a specific innovation program that's in the university of Jerusalem. So I was there, they'll set them where I'm in and then I joined the office. So yeah, today I'm gonna talk about from being a visual designer to how I deviated myself from trying to deviate myself towards user-centered design. So yeah, my works always revolve around visuals, be it illustrations, be it icons, be it character designing or something sort of, any kind of visual elements, because I really believe that one user experience that can enhance far more if you get right elements in some way, okay. So suppose you are getting a button or suppose you are getting an icon. So if you can place it really, like you don't need one word to support your element. So you can use one element or illustrations icon and anybody can see and understand what it is all about. Suppose you were designing for a semi-literate or illiterate people because they don't know anything about how English is working or what exactly it means. So if you work for the elements, they can really understand what it is all about. Suppose you are talking about you have to make sure that you have to wash your dishes. So you can show some dishes all over, but it doesn't actually mean what action you have to take. So if you show a tap of water which is flowing, something right there, so you can actually make them understand what action you have to take for work. So yeah, why the drift towards user-centered design? So before a few months, I was working on some personal projects and I really felt the installing need of research and iterations into my works. Because only with my skills and whatever talent you can see in visual design, it was not the, I wasn't having the capability to understand the user needs or how can I proceed towards the exact research work or how can I proceed towards the problem-solving positions and all these things. So yeah. So I was really, I was having a mind blockage in terms of, because I wasn't able to give my 100% into my works. So I thought of talking to people. How can I solve this problem? Like I want to really get my 100% done. Okay, if it is my personal project, I really want to see how it is going to be and how I can really solve the problem because I really want to see some, to generate some social impact towards my, towards, how can I say, like through my projects or something. So read a lot before starting a project. Research, like go to your users and talk about your problem, like what problem they are facing also. And get to know what they're facing, how can it be solved? Because they, sometimes they also talk about, okay, if we used to get that things, if we can get these things done, it can be solved some way or the other. And make prototypes. Make several prototypes to get to, like, get it to them. So you can iterate them again and you can actually solve the problem by seven to eight iterations or whatever you can, you can look forward to. So what is the point of pursuing design and transdisciplinary innovation if it is not for a grand vision? So design is a tangible tool, right? So it is not only for yourself gain, you are doing it for some people. If it is not solving any problem for any people, it is not used, not of any use actually. So, in still, sorry. So design that is ideal, design that is noble and the selfless are, that is hope to achieve in this brief life. So I'm trying to achieve this thing. So, there's a great opportunity to solve and to bring designing everyday life to underprivileged children who actually think that art of design and innovation can't be their part of their life because it is expensive, right? So if we can bring towards, like, some kind of institutions, like art of design which brings innovation towards it, so we can actually solve many problems because, you know, there are many people who think that we can't actually achieve it. After a few months of completing my graduation and graduate last year, so I started working in an NGO called Happy Resist Trust. I don't know if you've heard about it or not. So they work for public or government school upliftment in rural India. So, the thing is that states like Bihar with the position India has the maximum rates of school dropouts. After having, like, several visits to those places and researches about the same, I enriched the issues which they were facing. So one is the lack of enthusiasm in the school premises. Like, it can come from the teachers and it can come from any sort of basic facilities. Rather, there are no basic facilities because they don't have a proper school bag or desk also to read or write or whatever it is. So for any kind of engaging activity, you need to have some basic facilities over there. Like in India, over 60% of the rural areas are under poverty line and they don't have the ability to go to... They don't have the line to get into the electricity or something. So, I met several posters about this biased education system because what you happen to see in the rural areas is like in one family, one guy is going to the school but the sister somebody is not able to go to the school. So there are some basic things which just happen over the issues something. So, and about this basic facilities, so I tried to imply my design skills to a solar-impaired school bag. So it is... Which was enable children to keep their books and other necessary stationeries into it and could also work as the light source for homeworks or other useful things which means light source in the evening. So, like I had to make sure that the bag has to look like a school bag and actually it doesn't... The solar panels should be seamless so that they can use it. So it is still in the prototyping phase and like, you know, taken chronicle feature over this thing, almost a year back or something. So after that, I got awarded a 100% scholarship to be a TIP fellow at the Hebrew University who work with like-minded people where you can work with futurists, entrepreneur and big data visionaries or something sort of that. So I was there for three months and we actually worked towards some project. So my project was Meet Israel. So it is a real-time travel experience application. Like, suppose you are going to historic places or something and you don't know exactly what are the hidden gems are because even tripod or some other big travel apps can't get through what exactly the hidden gems in that place are all. So yeah, actually with this thing, you can get to know like what... It will be a real-time GPS system so you can actually get through which place you are exactly out at and you can create your profile and it will be like photo-generated experiences. So you will click photos and you can create a caption towards it or some sort of this thing. And actually you can make sure where which place you are into and you can share it with the people whatever in the whole world. So I embrace the idea that the act of designing is a unique way of doing about the world in a different way. And we should learn to design in an open-ended way that we can lead to discover and innovation. So with the grounding in design research and media theory and design research explanation so we can actually get through so many people engaging activities also because I believe in people create better things together. I don't know why it is not coming totally. It is the world, people can create better things together. So maybe, yeah, let's collaborate and produce things which people actually need.