 Welcome back to entrepreneurship Tuesday on why in the morning on why to fight for channel your favorite channel? So why to fight for underscore channel on Instagram and why to fight for on Facebook at white to fight for What's that for channel on Twitter and what fight for channel on YouTube is the way to reach us? Don't forget the hashtags on this particular day for entrepreneurship is entrepreneurship Tuesday or hustle Tuesday Or why in the morning the hashtag if you'd like to interact with us or talk to us So I go by the name of by Moses or it's very more on every social media platform And thank you again for turning in to why in the morning on why to fight for so it's about that time that I introduced my My guest of the day and is an entrepreneur out there But is not only about the money But it's also about the culture and heritage and Antiradicalization through fashion he goes by the name James Kanghether or Jim Jim. Yeah. Yeah, Jim Jim boss Anna All right, Jim Jim your camera is number four brief bio of yourself as we kind of okay So my name is James. I'm going to rock another and my nickname is Jim Jim I said so I'm a student at the University of Nairobi studying economics and I act I I Jim I help people in fitness as well. Yes, yeah I help people in fitness and I'm there. I'm the CEO of culture came in brand So what is culture Kimi him? Kimi him is a big question by the way culture Kimi him because mayhem is a very aggressive word if you ask me But you're preaching culture and antiradicalization to before we get to the brand itself You're a student of economics. Yeah economics your fitness Enthusiast you making money of fitness as well. Yeah, I do so far you do. Yeah, all right There's the acting bits as well. You're making money off acting as well Yeah, so it's only right that I say you're a serial entrepreneur. You're in this thing for okay I can say that yeah, yeah as a young person. I also like to motivate fellow youths I'm a youth leader in our charge So you go to church as well true. You're not a raster Okay, I'm not a raster far right, but I'm a dreaded guy. You're a dreaded guy. Yeah, all right, so This is the reason we're here today. Yes, the fitness thing and The guidance the guidance thing we'll talk about it some other time. Okay culture Kimi him the brand culture. I know key I know may I don't get why may him is in the same statement as as well as culture. Yes So this is what is happening here. I'm not selling only the t-shirt. I'm selling the message I want to tell people that as As the 21st century guys and as the centennials we need to embrace our culture, you know, like People people see dreaded guys and they say that So that's why I want to stop the radicalization among the dreaded people as you can see this guy has dreads And the logo. Yeah, the logo like we can we can make it that guys can go to offices We can be lawyers. Yeah Now we are we have an economist in the making right now. We have seen People assume that dreaded people are artists mostly. Mm-hmm, but your message in this is for the dreaded people Okay, it's for like every person. Mm-hmm, but I want to put The dreaded yeah in the main picture. All right So what really drove you to to this point before we talk about what drove you to this point may him We have not talked about this me. So may him may him It's an English word means like chaos or something So we want to bring this culture in a chaotic way. All right to the people So there's a deeper meaning. There's a deeper meaning to this and we want to embrace our culture like the African culture Let us let us not adopt the as African culture. Yeah, leave your hair for some time and you put it shredded You will come up with dreads It's something we've heard in Africa. Yeah, the mama guys had dreadlocks. We have the guys who fought for independence Yes, they had dreadlocks dead and Kimati We have the other also guys who are dreads and in Africa. I guess we can impress this culture Let us not just add up to the Western culture. Mm-hmm. You know why? Because this is what is happening the Western guys came to Africa And now it's like we adopted their culture and like they want to they want to they want to come to Africa Yeah, they want to keep colonizing us and even some of them. They are like they want to be part of Africa It's like we are shining over culture. Yes. We are seeing the movement happening right now, especially in the 21st century Africa is the is the capital of business now. Everybody's coming together. It's the hub. It's the hub right now As Jagma said in Africa we have like okay. The other continents are polluting so much But in Africa we have trees we have forests. What are we doing? We're not polluting as much as they are So they want to come to adopt the culture in Africa and they want to come to stay in Africa The air is clean in Africa. Yeah, it's clean. I like what The dreaded person I see the dreaded character and culture is being brought in a very aggressive way We need to take affirmative action when it comes to our culture and take the driver's seat as the Kenyan youth right now Yes, since the the part the previous generation has somehow failed. Yeah, this So part of the culture is dreadlocks part of the culture is dreadlocks. We should not be Judging people with dreadlocks and putting them in categories that don't make sense. Yeah, all right I have another t-shirt at hand with me right here. Yeah, very lovely. This is a head wrap right? Yeah, so we have for a woman the lady who has a turban a turban represents the African culture as well So we have like what is happening in our in the country right now. We see people bleaching and stuff Yes, which is very disturbing. It's so disturbing people are bleaching you end up getting cancer. You end up getting skin disease You end up looking really pathetic when you get scary Yeah So what you have to do is embrace our culture If you want to shave shave your hair put a turban on it You don't have to put a lot of makeup on your face be natural And embrace our African culture So head wrap is another representation of the African culture the head wraps we used to wrap our heads For the ladies even the men used to wrap their heads So if you can't have the dreadlocks just wrap it really nicely and let's not Put some chemicals in our hair that are not really healthy for us We have the organic halls. We have the natural oils for our heads. All right, so uh, I had iso chemicals You find your memories enough what after? And why do I phone Facebook is the way to reach us Don't forget to leave the hashtag why in the morning and entrepreneurship Tuesday or hustle Tuesday Or you can hit me up directly at its barry more on every social media check the YouTube as well so The mission is to preach the message. Yeah, as much as your main goal as much as you're selling Yeah, the pieces wrong. Okay, you know something You can go put a design on a t-shirt and you can just sell your t-shirt to your friends or something But what I'm doing I want to sell the message to the people that we should embrace our culture as Africans Let's embrace our culture and let's spread that culture throughout other people. All right It's not only about the t-shirt because I know you can put something on a t-shirt and you can just sell it All right, but I want to sell the message as you put on the t-shirt and you go around town people ask What does this t-shirt mean? Asked the question as well. Hmm. It it it provokes something All right, you're originally from from Mount Kenya Yeah, yeah, all right. What about your culture stands out for you that you really wish people could bring back? Okay, I I like people to bring back the cultures in the traditional weddings Traditional weddings. I like that one Traditional weddings What are they called? Like a traditional wedding To embrace the the food Okay, we have like Mokimo We have Guideri We have We have Waru, you know Some other food some other food yeah a lot of food. Okay I don't want to focus mainly on the people in the Mount Kenya region I get your point, but it's good to start from home Because if you understand your culture, it's easier to understand other people's cultures as well Yeah, but yes, you told me about the food you told me about the traditional wedding What are some of the other aspects of your culture that you'd like to see coming back and we're really progressive? Okay, I like people to emulate what the guy the elders did You know, like right now we have some traditional channels going on I'd like even the youth to be watching those channels We have teachings from those channels from the elders of the communities and language is language People don't know their language. Yeah, which is which is really nice. It's not good. Yeah It's very important that we carry on the language because It's very unique for us. Yeah, so we stand out in the world your language stands out in the world And it's so unique for you So language is one of them our ways of coming together through marriage Our foods as well, which are very healthy if you ask me Dreadlocks All right, so let's talk about your acting side Are you a stage play kind of person or a film kind of okay? I'm a film kind of person I like being in front of the camera in front of the camera. Yeah, all right We were what are some of the films you've been on so far, okay? So I've been I've been on KBC doing can die money. I Act at can die money and we also all do you play them? Okay? They are different kind of roles. Okay. There's one. I was an agent And mostly I do small small things. Yeah, so I'm like upcoming. I'm not like But you're building your career in acting. Yeah, all right as an actor Do you feel like Culture in a in a pushy working mayhem, you know through the films that we are we are doing as a country Okay, what I can say is that we have different actor. We have different directors who are putting on the Correct correct ideas and different producers who are putting on great things out there So I can say that culture in the film industry. We only need to watch Watch play Kenyan stuff watch play Kenyan music Okay, Kenyan stuff in general Kenyan stuff. I'm a actors watch them Have you ever watched Selena Selena? Yes. Yeah, it's so nice. I've watched Selena. It's amazing. Yeah, I've watched Stringed it's amazing It's amazing and Kenyan content is is amazing if you ask me if we support our own content Other people support it. Yes, but we have one of the most prolific actors in the continent right now. Amen. If you ask Yeah, Lopita. Oh, yes I know so I'm a digger. Thank you. We have a digger. Thank you as well. Yeah doing amazing stuff Yes, we have amazing musicians taking the Kenyan music international. Yeah, and we have guys like you Taking the fashion industry as well. Yeah international to pushing the Kenyan message. All right, so Brand the Kenyan brand Do you think we need to focus it on something in particular or we can diversify it because I remember there's a time We were looking for the national outfit if you can remember And it really flopped. Yeah, true So, okay there, I guess the government is doing something like at you one at a cushion off from tumba Mm-hmm of which to me, okay, it's it's not it's not good But yeah, it's a it's a good decision to start buying our own stuff like these t-shirts are made locally So you from the fabrics. Yeah from the fabrics. This is Kenyan cotton. This is Kenyan cotton a hundred percent a hundred percent cotton Yeah, uh-huh. So this is Kenyan 100% Kenyan cotton made in Kenya. I can see true and then The art is also Kenyan. The art is also Kenyan. Wow So what's your message right here? Okay, my message to to the people is that You you do something that can motivate and can help another person In this country and you can also learn things from other people. Mm-hmm. That is my main message I want to quote someone called a nice name who said that we see things as they are and We don't see we don't see them as we are ourselves So we see things as they are but you don't see them as we are as we are as as part of these things Yeah, I don't ask part of these things. We see things Like that, but we don't put ourselves inside the picture. Yeah, which is very important very very important wise words from James right here. Oh, Mr. Jim. Jim himself. What if I for channel on Twitter? For underscore channel on Instagram right before Facebook this guy is all about a push in the culture for it and Anti-radicalization he has a soft spot for the rasters because he had the dreads. All right So, how can we get to a hold of your merchandise? Okay? I'm on Instagram Just look them straight into the eyes so you can share that with okay So I'm on Instagram at culture underscore key underscore mayhem. You can DM me any time You can give me some designs who can motivate me. You can also put something on On the ideas. Yeah. All right. So we have your Instagram on screen right here. No, just after you mentioned it Thank you very much. Mr. Director culture key mayhem embrace the culture. Let's stop radicalization of our culture. Wow Hmm. So yes, so just go slowly down slowly. I see something here This is a lady with with natural hair there. Yeah, mm-hmm. Those are dreads. Those are dreads. Yeah Something you're preaching Yeah, and I can also say thanks to the people who are bought my t-shirt mostly my friends my family and My neighbors your family grateful. I'm great neighbors. I see you rock in one of them as well Right. I was called Mr. CEO over there Some of my friends over there Yeah, I like the picture in the center. This looks like a professional Shoot kind of setting. Yeah. All right. Yeah, this is an active friend. Yeah. Oh, maybe some to me a shout out I'm a kid you shoot It was Jesse Kua. Can I money? All right, nice. This crazy mayhem culture key mayhem. This is the logo for the yeah, this the logo for the brand Yeah, all right culture key like this you have you've been moving Yeah, I've been you've been moving I see a lot. I see a lot of content All right, nice one nice one nice one moving forward now Why would you like to see your brand? I'd like to see it in In Kenya as a whole and I'd like to see it through Africa. Yeah through Africa Yeah, you'd like to spread it across Africa Apart from t-shirts, so do you like to see it on other brand on other types of fabric as well? Yeah as well There's an undergoing something I'm doing. So we want to put this brand on Jumper's won't put them on polos on cups So many stuffs so many stuff so many so that you quick one. You back. I'm gonna meet in China Yes, I think we're coming to the end of this QPO feedback coming our way white 5-4 channel on Twitter What if I for underscore channel on Instagram, watch my phone Facebook? Don't forget the hashtag why in the morning. Don't forget the hashtag entrepreneurship Tuesday So we have mr. Jim here or mr. James or aka. Mr. Jim Jim with the culture key mayhem brand and is all about pushing the culture Ford and stop in radicalization of our culture through the fashion mr Your last words to the viewers and how they can get a hold of your merchandise and Yes, anything you've always wanted to say on TV. Okay. Thank you. I love this chance, okay? So I'm selling my t-shirts through online You can find me at Instagram at culture and as cookie and as for mayhem can also find me at AT underscore Jim underscore Jim DM me anytime and text me you can DM me anytime as for t-shirt. We have different colors different sizes And I want to leave you with a quote from Wangare Matai who said that in every Difficult, there's there's an opportunity in every difficult moment So after easy corruption to napiti up as I come on a Kenya. There's an opportunity in every difficult moment Wise words from a decent very that we are coming to the end of this But the show is not over yet and of renorships to Tuesday still live on why in the morning. Thank you very much, mr. Jim Jim Thank you for coming through and thank you very much for pushing the culture. Thank you I go by the name of my Moses or it's by morning every social media platform Keep it locked stay tuned and interact with us chat with us hashtag why in the morning hashtag entrepreneurship Tuesday