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Published on Mar 5, 2012
SDSU Extension Field Specialist Lynn Gordon presents information from the 2012 Cattle Industry Convention and National Cattlemen's Beef Association Trade Show program "Futuristic Tools to Drive Beef Demand". Jason Osterstock of Pfizer Animal Health's Animal Genetics division discusses genetic breakthroughs that are impacting the beef industry with genomics being one of the current technologies being incorporated into beef production.