 Good morning, everyone. Good morning, Drupal! So my name is Owen. I've been working with the local team and the Drupal Association to bring you the first Drupal con in the southern hemisphere and obviously the first one that we held in Australia and Thank you. And when we started thinking about doing this a year ago, we really had the idea of growing Drupal down under in Mind as the theme for the conference and it's definitely evidence of all you sitting here that we've achieved that goal and we definitely couldn't have done it without all the volunteers who've done work on it locally and the essential help from the Drupal Association and I think we've definitely passed the tipping point of Drupal being a serious consideration for building great websites in this region and the important thing about this being a Drupal con Unlike the Drupal camps that we had in Melbourne and Brisbane and in New Zealand over the last few years is that we've really been able to Invite some of the best minds internationally from within the Drupal community to come here and share their insights Experiences and and vision for the future around Drupal as well as giving everyone locally a platform to showcase the great work That they've been doing too So I'm just going to skip through some quick housekeeping things before we get going It looks like everyone's comfortable in here and there's a few spare seats if you need them We do have an overflow room downstairs But it doesn't look like we need that today in the event that we get asked to leave the venue for any emergency Just make your way across the road to the park next to the beach and hopefully we won't have to do that So for those of you that have attended Drupal cons in the past You'd know that we do a group photo normally we do that after the first keynote we're going to swap that to tomorrow morning after Kate Lundy's and Try and wear your favorite Drupal con t-shirt and we've obviously got some for you if you've Turned up this morning and registered. We'll be catering all of the breaks and lunch today So they'll be coffee and lunch served outside the main session rooms And if you have ordered a special meal just ask one of the banquet attendants and they'll go and fetch that for you Now the only thing that kept us up at night in getting this together was the internet connection And I do have to thank the crown plaza for literally replacing all of their infrastructure to cope with us So there's new Wi-Fi access points and a fiber connection in here however, it's been live for 24 hours and If we can lighten the load on it where possible that would be fantastic So there's only two things I'd like to request if you've got a Wi-Fi a Wireless device that's got a good 3g or 4g connection. Please just stay on that and Obviously don't download any bit torrent movies or anything like that Now in terms of actually getting on to the internet. I do have a slide about doing that And is that coming up Back one slide So look for the Drupal Wi-Fi access point and the password is Drupal con to to get on to that And you do just need to go through an authorisation screen Select the second option in the middle and put that password in there okay, so that's the internet and When Dries has finished his keynote will have the opportunity to ask him the courliest questions You might have stored up about where he sees Drupal heading so please just use the hashtag Dries note on Twitter and Kim will be compiling those questions and we'll Select a few of those and Before we get into the the main proceedings I wanted to introduce Michael West Michael's representing the La Peruse local Aboriginal land council for us today And he's going to provide our our proper welcome to country. So thank you Michael Thanks, Arwen Good morning brothers and sisters. How are you this morning looking forward to the next few days? Excellent excellent and there's some beautiful land here. We're on the land of the Gadigal and Bichigal people one of their 29 two of the 29 clans of the Euronation and Other clans it's important that people understand the onus is on all the strains to understand Appreciate and learn from the oldest living continuing culture today We've been on this continent more than 60,000 years and in this area more than 50,000 years Support to understand that there's some great things to learn about community about Connectivity how everything is connected in the scheme of the universe from me to you To the person sitting next to you To the beautiful whales that up and go go up and down the coast here to the particle of dust on the wind to the Drop of rain that falls from heavens. We're all connected in the scheme of the universe and Also, it's important that we do have a little bit of history here and and some ideas to that when you're probably the very first road in Around the different areas around Australia was probably based on an ancient Aboriginal track Recently there was a World Indigenous Business Forum here late in October last year We created these message sticks. I've got one here but not from the World Indigenous Business Forum it's one that we created recently about diversity and Message sticks traditionally they would be taken to different clans tribes and nations They would be a prompt to deliver a message a Consistent message the person who had it would have diplomatic immunity in a sense. They would be an ambassador and They would be an emissary. This message here today is off-bought. It's about diversity It's about diversity with age ethnicity culture language gender disability and I've got a small dis there because what's more about the ability of people and GLBTI and Customs and religion. It's important that we do as Humanity we do appreciate what we have in common But also our differences if we didn't it'll be a very boring world We'd all be the same and a look out there and I can see all the different faces from all the different lands from this little planet we call Earth we share its humanity and a little bit here is about the undulating lines or wavy lines, whichever way you want to put that is about the path and journey Everyone's on a path and journey. It's important that you find out what makes what is best for you both spiritually physically mentally and culturally what is the best path for you to take? Everyone has their own culture. It's important you understand that and respect that and learn from your family traditions and the traditions of Where you come from the dots represent time and the concentric circles represent places The places you stay the places you live and right here would be a place on that now and think about it Every one of you here would have a different interpretation of this being the different places. You've you've been to it's important to learn about each other's culture and that's why we've created these to to get people to think and We recently we gave one to the Business Council of Australia and that's like the top end of town as you know and we reminded them that for 60,000 years we've been doing business here some of them did laugh but they Realized that we weren't we weren't Joking we were telling the truth There's been trade amongst the clans the nations of tribes up at the top end across the seas in that and if we can make people think and Make people Understand and learn that there's more than one perspective and one idea in this world and to Take our blinkers off in a sense and look around us and and share our stories share our If we share our stories we make that connection and it's a good way of inspiring each other And that's why you'll come here isn't it you've come here to share your stories of what you're doing in your different areas of work And that but share more than that in that way We understand that we do belong to the one tribe the one tribe of humanity you belong to a Drupal tribe But Ultimately belong to the tribe of humanity everywhere your family's a tribe your community's a tribe your organization's a tribe It's important. We just have a moment silence to pay our respects to not only the Gadigal and Bichigula the beautiful land We're on here today, but all actual Torres Strait Islander traditional owners elders and custodians of the past present and future the timeline and Also the continuum Also, think about our ancestors. We got to pay respects to them one day We're going to be returning to Mother Earth and become part of her when you walk around the land the spirits are here amongst us right now and It's important to think and take a moment to reflect your journey wherever you've come from around this little Planet this little rock flooding through the ever-expending cosmos that we share as a tribe of humanity Water is life, isn't it when you think of us? We're predominantly made up of water and We can't go without water for very long falls from the heavens It's fine to sway to the oceans the river if you journey north from here There's a Hawkesbury south as a Georges River east is the Pacific Ocean west just out here As a specification the west is in the pan These are the aquatic boundaries of your nation to any of my Aboriginal Torres Strait Islander brothers and sisters out there We warmly welcome you from the land clan Tribe and nation you come from to all our brothers and sisters We warmly welcome you from the land the family the neighborhood in the community You come from to the ancestral land of the Gadigal and Bichigal people your land Aboriginal land always was is and will be We want you to have a safe stay on this land We want you to have a safe journey home to your family your loved ones and community and to make the most of the next few days because it is about sharing knowledge and If the more we share the more we learn from each other I think the the better this planet becomes and we share those stories So whether you've journeyed across rivers oceans mountains deserts planes Whatever you've journeyed across water or land to be here And it's a journey of you and your family and your bloodlines before you we welcome you here Thank you Hello Hi, my name is Arnan. I'm from the technocrat agency we're sponsors of the of Drupal Considny and We're we're very proud to sponsor Drupal Considny the the the it's it's I was going to pay a note of thanks to Owen and his team for their hard work in getting the in getting this organized I know it hasn't been easy. So well done the We have a stand right out the the front we We we're all very friendly So and we encourage you to come and share your stories of UX and and Drupal and everything in between the the It occurs to me that I am this is an entire it's a superfluous Introduction because I think everybody knows who Dries is and what he's done and what he's done for the community the the if you if you don't I think there's a The I think you're in the wrong conference the the conference for living under a rock for the last five years is Down the road probably in Melbourne the It's a bit early for Melbourne bashing. It's never too early for Melbourne bashing So in instead of introducing Dries to all of you I thought we'd introduce Dries you got to pay attention to a quaint Australian custom of Nicknaming people who are our friends and Yeah So generally what we do is we truncate somebody's name shorten it to as Few syllables as possible and add an O or a Y or sometimes an A to the end of this name and so Michael would become Mick or Miko or Mikey yeah David would be Dave or Dave. Oh Davey Kev would Kevin would be Kevin or sorry Kevin would be Kev or Kevo You can see where this is going Yeah so I At school and I stress at school So even the foreign names were Get the treatment. I was Arnie So awful I stress at school Anyway, um enough of me Plays my welcome The our first Knat speaker for Drupalcon Sydney 2013 Driesy Great to be here It's great to be back. I think last time I was here, which was last year I think my nickname was crocodile drunty with an R I think this is an improvement Also really like sort of the The other intro I think, you know, I very much like to believe That Drupal is a global project and as a global project. We are Represented all over the world. So it's great to finally be here in Sydney as well And and I think with a global project. There's a lot of cultures. There's a lot of backgrounds There's a lot of genders and all of these things. So diversity is definitely Important for us and I like to believe that for the most part we do pretty well at that creating diversity compared to others But it's an area where we can always do better. So I encourage all of you to You know to work and to help with that So I'm here to talk a little bit about the state of Drupal in good tradition I have a lot of slides to go through So how about we just get started and then in the end there's going to be some Q&A as well So feel free to ask questions on Twitter with the hashtag Drees note and So to kick it up one of the things I like to do or what but I try to make sort of a central theme of my life is this notion of doing well and and doing good at the same time and And I think it's a big part of Drupal I also think it's been a big part of Malam and Acre and the Drupal association So I really I really try to to make to make this a big deal And and I think Drupal does really well at this notion of doing well and doing good and and what I mean by that is that as a As members of this community a lot of us make money You know doing Drupal, which I think is great and kind of speaks to the doing Well-heart and at the same time we're also able to do good meaning we're able to give back to the world in In in one or more ways and I think that combination of doing well and doing good is really You know for me at least it's it's a big driving factor of what I do And and it's a big part of the vision that I have For the project and it's not the kind of vision so we have kind of different visions I guess but this is maybe a sort of an underlying vision if you will It's not one that we talked about a lot But I do want to talk a little bit about it about that today because I do think it matters and I have some recent examples of Of that and how many people know Superstorm Sandy? All right, so most people do so Superstorm Sandy was effectively a giant storm at like a category one storm in the United States October 2012 And it pretty much flooded large parts of New York as you can see in this picture or I think this is New Jersey But you know again, it's obviously pretty flooded 253 people were killed and I think it was the largest Atlantic hurricane on record. So it was a very big deal in the United States Millions and millions of people lost power for you know, sometimes over a week Metro stations were flooded You know pretty wild and one of the cool things that happened is that the MTA which is the Metropolitan Transportation Authority basically responsible for the metros and the trains and and the buses They had just launched a Drupal site, you know just before this happens and They instantly became one of the more important sites where people Now were affected by the storm because they needed to like know no information about how to get from a to b Especially in New York where people don't have cars and We're you know taking the metro is a very big deal And and one of the cool things that happened is that because they were built in Drupal They were able to update the site remotely because power was out and so that the user cell phones to give updates to To the public and a lot of other sites or like a lot of other sites were down in this site stayed up and so It really helped it really, you know, it's really essential for them to to communicate with each other and Actually, you know, it's talking to the CIO of the MTA and he said that they went from being criticized for having crappy sites And like, you know for service to being really praised Around the time of Superstorms any so, you know, big win for Drupal and an example of how you know Our technology can scale and can really kind of do well and do good in the world Another quick example is stand up to cancer This is actually based out of the UK and it's one of the probably the biggest fundraising that that they have around cancer I think just last year They raised more than seven million You know, British pounds in one day and Drupal was a key part of their ability to raise money it enabled them to encourage people and you know Convert people if you will to to gain raise money. So another great example. There's there's local examples as well Like the ALRC. I had not heard about it. But You know, oh and actually told me about this this website that the great example of how Drupal helps governments Change the way they work. And so this this is an agency within the Australian government and what they've done is they've changed the process and They basically build a website that allows citizens and other people to review proposals You know for national laws, I believe it is and so they went from a process where they used to like exchange work documents behind the firewall to putting everything on the web using Drupal to encourage people to give feedback and Very often these these Proposed changes by by the citizens of Australia. They actually do make it into the law So I think again, it's a great example of how Drupal can help, you know, basically change the way government works and how we enable That to happen Another great example is al-Masri. How many people know al-Masri? Okay, quite not that many people so al-Masri is interesting because I Mean it's an amazing story for Drupal really and an amazing story for the world in my opinion. So al-Masri is an independent news journal newspaper in Egypt, and so it's the only It's the only publication that's not controlled by the government so all of the other broadcasting channels are all government government controls and so They have a Drupal site at their Drupal site. It's their main website and Through their journalism through using Drupal They actually opened the doors for people realizing in Egypt that they didn't need to live under the Egyptian regime and so through their journalism they were able to get a hundred thousand people to You know to show up in the streets of of Egypt and to really Revolt basically against their government And so the you know if you go there's articles written about this online But the during this revolt the the journalists of al-Masri. They were hiding in their offices and they were you know bullets flew through flew through their office space, but You know people tried to take the site down and all of these things, but they managed to keep the site up And it actually led to the president of Egypt resigning And so here here we are like how Drupal I mean obviously it's not Drupal that did this But we provided them the technology we helped enable them to you know effectively do what they did And so the president resigned and I'm actually not sure what happened with the regime But I think it's probably an early sign or a first big step to to bringing more democracy to Egypt So but that's kind of a cool cool thing right and then We the people how many people I've heard about we the people Okay, quite a few people so we the people is is a subset of the White House dot gov And it's really cool Because they basically built a platform that allows any American citizen to start a petition and then the government president Obama basically said Every every petition that has more than 25,000 You know votes I guess we'll we'll provide an official government reply. We'll actually take it serious And you know we're looking to what we can we can do about that And it's really fundamentally changing the way people do or the way government governments work like these things weren't possible Only a few years ago and and now they're starting to make their way in governments all around the world actually I believe I was listening to a quick presentation of the Lord Mayor of Sydney only to two days ago and apparently they have a very similar Kind of site here within the I think the Sydney government, but The details kind of escaped me So it's a very cool site And actually one of the cool things that happened is somebody basically created a petition to to build the Death Star And like I think in within 24 hours you got more than 25,000, you know signatures of course And so the government actually replied and here's what they said The construction of the Death Star has been estimated to cost like so many trillion dollars and I said We're working hard to reduce the deficit not to expand it And then they also said the administration does not support blowing up And Then they you know they said something else like why would we build it if it has obvious fundamental flaws? Like one a one-man Starship can destroy it We don't want to build that so basically Thanks to we the people which is built on Drupal We kind of saved the world Actually I'd like I'd like to take that back we save the universe But I guess like in an indirect way it comes back to this notion of doing well and and doing good again We make money building websites with Drupal and I think that's wonderful, but at the same time we provide the tools Indirectly enable all of these organizations and there is literally tens of thousands of nonprofits built on Drupal we enable them to better fulfill their mission to go out to their base and To activate them to do whatever the mission is of that organization, whether it's a government and nonprofits and so I'm very very excited about that The other thing which I think is is clear from these examples is that it's no longer about just publishing content Drupal is really getting to the core Of what these organizations do and it the Drupal helps them run their their business whether their business is doing government Whether their business is raising money or fundraising for nonprofits. It's not just about just publishing the content. It's all about like Driving people to do more all right and so these examples are just a few examples of what's going on But there's many great examples and and so I feel like we're on track, you know, relative to this mission of doing well and doing good and I think it's only gonna get better and I think it's gonna get better because you know with Drupal 8 on the horizon I think we're gonna enable much more of that kind of stuff And so I want to talk a little bit about Drupal 8 Give you a quick update on Drupal 8 and then I want to come back to this and And and talk a little bit a little bit about where I think we should go next as as a Drupal project So Drupal 8 we've been working on it for a long time It comes back to it a lot of great new things and so I'm gonna stay relatively high level I believe there's a bunch of presentations on Drupal 8 this week as well so I highly encourage you to check out the schedule and go to the specialized sessions on each of the aspects of Drupal 8 but Here we go one of our biggest things is web services and mobile in general and so One of the things we've done is we've added symphony to Drupal 8 core and symphony for those. I don't know. It's an open source php-based framework and There's a lot of reasons why we've added it to core But one of the things it actually enabled us to do is to improve our web services support in Drupal 8 And so if you think about Drupal 8 one of the things that will be much easier Is it will be much easier to build integrations with third-party services whether it's like in this example sales force But there's obviously you know many many other examples. We'll also make it easier to build Native apps, you know apps running on Android or iOS Often they communicate with CMS's in the in the back end through you know XML or or some other formats We'll also enable us to integrate front-end frameworks And finally we'll also make it easier to do Drupal to Drupal communication, which You know for some some websites is a pretty big deal. So very excited about some of the web services things But also a lot of work on mobile specifically mobile Browser-based experiences and I'll touch upon that a little bit in the second sort of big category of changes But we've made HTML 5 the default outputs. We converted a number of the core teams to be responsive We've changed a lot of the Drupal administration back end to be responsive and we're smart about say how we render tables So small devices the tables shrink and columns disappear on bigger screens more information is shown in the tables We've added a toolbar, which is responsive. So actually let me show you Well before we go there. So here are some of the other mobile improvements as you can see this is the default theme Bar thick and it actually It shows it's a responsive design You can see that based on sort of the navigation where it says hello and home Like that used to be next to each other, but on a on an iPhone it will scale down to something like this And here's another screenshot of sort of the toolbar where you see Some of the icons at the top and if you haven't looked at at the toolbar I referred you to look at it, but on a big screen it shows the icons and then it has a label next to it But on a small screen the labels disappear And then it also shows a new navigation that we that we put in which is all optimized for Mobile devices so very exciting. There's many more improvements But go and check it out another big deal in the authoring experience category is what we call in place editing Actually don't have a great screenshot of that, but Imagine there is like a global toggle to enable and disable in place editing and if it's enabled you can like click on any Element of the page whether it's the author like Shown in the screenshot. We can also click on the on the body or Taxonomy terms and you can like there's a quick pop-up dialogue that appears and you can make changes In line and quickly save things. It's been extremely well-received In users testing So very excited about that feature. We're adding with a week to core Which it's our TV see actually We may be adding it today And that's been a big deal because Drupal is pretty much the only content management system in the world That doesn't do with a week out of the box We're finally catching up. I think with the rest of the world You know which I think is is a good thing we redesigned the content creation page as you can see it's not two columns We've like a clever button Which is shown in blue, but so it has a little it's like a drop-down button and so you can do Save and publish or save a not publish or save as draft So there's a couple of workflow options in that but in that button It's also responsive. So it kind of degrades nicely on smaller devices and stuff like that And then there is a lot of other changes, but just at a high level Some of the cool things which we've already done a lot of improvements for site builders Which I think are most of you Obviously the configuration management initiative has been committed to core. How many people know what that is Okay, so what half the people So let me briefly explain what it is for those that don't know but one of the challenges With Drupal has been the fact that there is no clear separation between content and configuration and so people You know larger sites, but shouldn't be larger sites per se but people that use a Staging environment and that push changes to a production environment versus always working on the production environment They've run into that problem because what happens is the the production environment people create new content or Comments are being added by you know visitors of the site at the same time developers are making changes to The development version of the site and so now you have a site where the database on this site has been changed because of say Comments and other things which have been being changed in production and then developers have made changes configuration changes On the development site and so now you need to like migrate those changes from one to another And it's a challenge if everything lives in the same database Which is what was the case and so we've we've created a separation between Configuration and content and we've also decided that configuration should actually live in files And so it's stored differently and the advantage of that is that We can do all sorts of neat things like we can version configuration We can check it in and take it or subversion or whatever your tool is We can make diffs between configurations We can do rollback so you can go back to an older version of the configuration and things like that So it will make deployment of Drupal sites easier And as you can see here, there's a screenshot where we're showing a diff between two configurations So you can actually see what what changes have been made Another very big deal is we added views to core As you probably know views is you know the most popular contribute module really And so by adding it to core I think there's a lot of reasons to do so like I think it takes some risk out of the release management It will make adoption of Drupal easier and it you know makes it kind of part of our Best practices which I think was was a good idea And so we've made a lot of changes as we added views to core and You know a lot of credit to people like Jess and in Plunkett and Jesse's actually here I think you'll be talking my views. Is that right? Okay Okay, so anyway if you have questions go go talk to to Jess But actually let me I'll try to summarize it real quick So we rewrote large parts of views we we've kind of adopted sort of in short the symphony best practices So we converted things to PSR zero. We leveraged the HTTP kernel in views. We've actually Updated views to take advantage of the CMI stuff the configuration management stuff that I just talked about a lot of other code cleanups Believe there's a bunch of usability improvements made to views as well What else oh another cool thing which I'm excited about is we've added Restful or rest support review so you cannot create a display that basically exports the view data or the view as XML We've made some CSS cleanups which people I'm sure people will like And one of the things we're still working on and which we could probably use some help with is we're converting actually sort of Hard-coded views in Drupal core like even the main page the default main page We just chose 10 notes or something. We're actually making that a view and so out of the box These things will be views making them easy to configure and change So that's pretty excited Multilingual we have a dedicated initiative for that. We did a lot of work on sort of cleaning up the base system Gabor has been heading up that initiative. We've made a lot of tweaks to the user interface and the workflows And then we've we've been integrating this deeper into the Drupal system and so we have been Making entities and fields Translatable and we're moving away from having different approaches to how you translate things to having one unified approach We're also recently we made better integration with configuration management And so I was actually one of the big Big deals with multilingual that you couldn't always translate configuration. And so we've also streamlined that and so This is just a few things of what we've done. I could easily talk for over an hour just about Drupal 8 But there's a lot of great stuff in there We've accepted almost 5,000 patches But over a thousand people so more than a thousand people contributed to Drupal 8 already and we're not done yet. So Generally people are very excited about Drupal 8 and They usually want it today, especially the mobile stuff seems to resonate really well with people and so Just want to preempt the questions. When will Drupal 8 be ready? So this little timeline to give you a sort of an update on where we're at So we released Drupal 7 in the beginning of 2011. We didn't immediately start work on Drupal 8 So that that took about until March 2011 Today we're here I think that's a correct date And the code freeze is literally around the corner And is is freaking out quite a few people It's it's literally two two weeks away And so this conference is actually a big deal for us as it's a great opportunity to Like come together and to get some more new features in and Get some last-minute feedback. So I encourage all of you to like Really leverage the fact that we're all together here whether you're a developer or not Try to find the right person if you have a problem somewhere or something you'd like to see changed it's probably a good time to You know to seek out the right person I can help you and so February 18th there will be the feature freeze And so what that means that after February 18th, we will be focused on what we kind of refer to as polish Meaning we're gonna clean up. What's there whether it's the underlying code whether it's the API Whether it's a user interface We're gonna like polish these things off and make him nice and pretty and Then the next step will be the code freeze And once we enter the code freeze phase, which is currently scheduled to start on July 1st We're gonna, you know switch gears We're gonna focus on fixing bugs and we'll start with the critical bugs with the idea That once all the critical bugs are fixed. We can you know release Drupal 8 And so it's conveniently overlaid with my image So I'm just gonna go to the next slide But it actually says the end of 2013 or whenever it's ready But that's we hope we hope to get pretty far by the end of this year And then obviously often the contributed modules need to be upgraded, but we've added a lot of key contributed modules To Drupal 8 core with which will help so and you know I really believe that Drupal 8 will get us to the next level if you look at the other major releases of Drupal We've kind of doubled with every major release of Drupal and I have no reason not to believe that wouldn't happen with Drupal 8 The feedback that I get from talking to people is that we have a lot of work to do especially around polish But that's why we have the polish phase or the feature freeze But people are excited about the direction that we're going in for a number of different reasons but Even despite the fact that Drupal 8 looks very promising I do believe we have a long way to go Especially in the context of this vision of doing well and doing good I think we can do a lot more of it and so I want to talk a little bit about our future beyond Drupal 8 and so You know today we powered by 2% of all the websites in the world, which is I think a big number It's millions of websites. So one of the question that people sometimes ask me is where do we go next? You know, what else is there for us to do and I think it's 10% of the web I think that would be a first good goal Sometimes people are skeptical about that, but I actually do believe it's it's possible And I think it's possible for a number of reasons like Linux and these numbers may be slightly outdated But I think Linux has more than 20% market share Or if you look at Firefox, you know big market share So why wouldn't we be able to you know become one of these biggest open-source projects and do a lot of good In the world or what about the largest e-commerce website in the world running on Drupal? That seems like a great goal It looks probably a little scary for some people are unachievable But we probably said the same thing about White House on golf only five years ago You know, what about the largest government website in the world? To run on Drupal or what about the largest technology about bull website in the world apple.com And it actually I looked it up and it's actually the 37th most popular website in the world I was actually I was surprised by that personally. I think it would come in lower, but or what about the largest? Gable news network in the world to run Drupal And in fact CNN is already using quite a bit of Drupal, but not for their main websites obviously or The biggest newspaper or the most famous newspaper in the world to switch to Drupal I think these are great goals to have and I would personally like to see those things happen And so the question is why aren't we there today? What what's holding us back? and so I think all of these are big sites and I think what big sites need are sort of Complete solutions and I want to explain that a little bit because Sounds kind of like a vague term, but So so what does that really mean? What what are these larger sites actually looking for and I think it's important that we talk about it because what happens is Usually these things start with the large sites and then it trickles down to every site It's like, you know starts at the top and then he becomes more widely available and so The web started sort of with content, right? It was all about sharing content to people and then I remember When I started Drupal or you know released the first version of Drupal, so it was around, you know 99 one of the big things was we have You know, we have pages and then we added comments to the pages and I was like wow I Was it was a very big deal like when we made that transition from you know Go pushing content in one direction to go in both directions and I think that has evolved obviously of their last You know 15 years or so to be really all about social and community and then there's also e-commerce as a as a very big trend and I think one of the things that we see in the market is that Large organizations need all of these three things basically they need content They need community and they need commerce and traditionally these have been all separate systems And one of the things we're seeing is that they're sort of consolidating and that people are looking for platforms I do all of these three things in one system. So you see a lot of the e-commerce vendors move Towards being more of a content management system and similarly you see content management systems adding e-commerce functionality And so I think over the next five years. We'll see all of these things Kind of emerge and so why well because We're gonna we're gonna go away or we're going away from a world where people just publish content as I mentioned to Running their business whether it's selling stuff online whether it's running the government Whether it's still sharing information for some people. That's their business They're in the business of sharing information or whether it's a you know teaching students educating students and the web obviously is getting at the core of every business around the world and and Sort of our industry has started to refer to that as web experience management or web engagement management And I want to talk a little bit about that because I feel This is not really criticism But I feel like a lot of the people in the Drupal community us we're kind of a little disconnected from what's happening in the bigger Market in the world around this and we're so into Drupal But I think it's worthwhile to talk a little bit about the trends and and so why do people need web experience management? Well because They want to attract people to their website using great content using search engine optimist optimization They want to engage with these people through great content They want to influence these people and ultimately they want to like convert them to do something on their website Whether it's to sell something whether it's to download something like in our case There's some sort of transaction Conversion that people want to see happen on their website and then they use community to try and retain those people to Make them come back right and that's how all of these big sites the site that I just put up Amazon apple all of these sites That's what they do. It's not just for the big sites. It's also For you know in the smaller sites and just that these technologies aren't accessible yet to all of the small sites But and I'll talk about that in a minute But like even if you look at Drupal dot org our own site, right? We also try to attract people to our sites because we want to you want to engage with them We want to explain them want to influence them about Drupal We want to drive them to a number of different transactions actually We want to make them download Drupal if they're developers So you want to make them contribute a patch or add documentation or even attend a conference, right? and then obviously we'd like them to come back and so If you think about Drupal dot org, it's again, it's no longer just about publishing content that there It's really the way we work. It's at the core of what we do and so that's generally referred to as web experience management Let's go into a little bit more detail about what that means and all of the different pieces to that but Organizations that are getting really good at that They have a number of tools that they use obviously the views are generated content They use a lot of email emails that are being sent out to users newsletters these kinds of things They use CRM customer relationship management, which is basically you don't know what it is It's kind of a database of all of your users or customers And then you maintain a lot of information about these these people in your database. Are they developers designers? Are they you know their age their gender all of the information that you can capture to try and deliver them the best experience on their website and then they use something which is called marketing automation which I'm guessing not many people know what it is But a lot of the big websites they have marketing automation tools underneath their websites, which will try to learn What people do on the website and then segment people like based on your behavior? They'll say well, I think this person is a developer or I think this person is a business a business owner And they use that information in combination with a CRM system to really try and drive them to Whatever the conversion is that they want to go after and so But let's talk about that a little bit to make it more real in context of the Drupal association All right, so imagine we had these tools, which we don't have today But right now the Drupal Association sense a lot of us a newsletter and it's a very generic newsletter It's a great newsletter, but it doesn't really target me. It doesn't really target you it has all kinds of stuff in it And so at the best organizations are okay 10 more minutes Thank you The best organizations use all of these tools and so imagine we had this in the Drupal Association then We could we could basically if we by looking at what people do on our website We could say well this person tends to be spending a lot of time in the issue queue. I bet it's a developer Right or vice versa this person is trying to look for use cases and trying to learn about Drupal And so if we capture that information through marketing automation And put it in a CRM system and combine that with our newsletter system We could do very targeted emails and so we could send developers things like please attend a code sprint and that would translate in more developers attending our code sprint or The business person we could update that person about use cases and we could learn what that person specifically has been looking for Maybe it's scalability and if a new use case becomes available on scaling on how Drupal can be used for large websites We could actually push you know notify these people about that and similarly if we figure out somebody as a designer we could We could you know send them say tutorials or send her tutorials about how to theme your website All right, and so that's what these organizations are doing using emails. You run a marketing automation A lot of these websites are multi-channel and that really means they have mobile versions of their sites of apps But also multi-channel means they integrate with Twitter and Facebook. These are also channels for publishing their content Personalization, it's kind of what I talked about but relative to the web. So imagine you're a Drupal developer If you go to d.do Why don't you show me the stuff that I need? verses You know the stuff that I don't care about so creating personalized experiences Analytics obviously to measure what's working. What's not working SEO matters to these organizations because they want to attract people to the site to begin with and then Digital asset management is also an area where you know people really need and which we don't really have a strong solution But that effectively allows them to manage all of their files videos PDFs, whatever And then also we use them across multiple websites most large organizations have multiple websites And so imagine you have a video you want to show it on a number of different sites That's what these kinds of systems Need and so all basically these big websites if you want to get to the apples and the Amazons and that kind of stuff We need all of these tools Right and so we need to start thinking bigger because we are still very focused on content management But not really thinking about all of these different tools. And so if you look at press releases of What these big companies do they're typically working with large, you know agencies Using proprietary software frankly And so what does that mean for us? Well first of all, I think we as a community we need to Better be in June with what's happening in the market. We need to recognize that this is happening and then we kind of have to embrace it as well and so You know, we need to skate to where the puck will be You know, we need to build these things or some somehow get to these things So if you look at this again, we're doing pretty well in some areas And so, you know, I say with Drupal 8. I think we'll do much better in multi-channel Thanks to some of the web services stuff But the other things we can probably get to through better integrations There's a lot of dedicated systems like MailChimp or email or Around CRM. There's some of these systems some open source some not which we can integrate with marketing automation systems that we can work with e-commerce solutions that we can work with and so You know, I think that's probably a good way for us to go And I think we need to do a better job sometimes at building those integration modules because a lot of these are kind of just working They're just doing one particular use case and they don't always integrate to the level That's necessary for them to be, you know, more adoptable. Another thing I would love to see is more startups And we have a lot of hosting startups But I think we can do with more specialized startups So I think looking at this graph may be an opportunity for all of us to think about What does that mean? Right? And so we have a number of great startups We have Drupal commerce, commerce guys We have some Uber cart stuff around e-commerce, but even in the CRM space, you know We have like Red Hen CRM, which is a Drupal based CRM and CV CRM, which integrates with Drupal But look at this graph and think about what other opportunities Does this bring to us because that and that's that's one of the things that love to see more because if there's one thing that I'm jealous of relative to say the Ruby on Rails community. Is that to have this? Entrepreneurial spirit more than we do So I think a lot of us are entrepreneurs. We're building a lot of us are building professional services companies I built websites for customers, but few are building product companies I think it would be nice to have A couple more minutes I think we also need larger agencies like these big websites. Frankly, they like to work with bigger agencies and so, you know, I know a lot of people are sensitive to these things when I say them it kinds to You know make them angry sometimes Because you know small is beautiful And I agree with that. I really do agree with that Small is beautiful, but and I really think we need both. We need the bigger agencies and we need the smaller agencies and You need to figure out what you want to be and so why do we need these big agencies? Because if you think about it, we've actually built most of Drupal through client work Right now. It's a big sites that needs web experience management And so if you had bigger agencies that would give us a channel to start building out some of these features and Functionality because that's how we build Drupal to date and so There's a lot of work to do around to Drupal ecosystem There's a lot of great companies But most of them are pretty small still less than 50 people less than 10 million dollars in revenue If you look at the world out there, there is these digital marketing marketing agencies are way bigger There are sometimes a few thousand people and that kind of stuff and they're really Building these solutions and then you have a separate category of the global system integrators. They're giants and so Another quick way to look at this is these global system integrators. They work with very few companies They're like the IBMs and the Accenture's and the Kepp Gemini's they're trying to get into Drupal because Their customers are definitely interested in Drupal, but they need to learn more about Drupal And so we can help them learn more about Drupal same thing with the digital marketing agencies They need to learn more about Drupal. They're very Technically and digitally and business savvy, right? And so they know what they need to build they can provide the strategic advice to their customers like you need when you need to build This thing to rethink your business and then there is us the Drupal shops and often we're very technically strong But we don't always provide the kind of strategy to our customers So we like a little bit of the scale and the expertise when I say expertise I don't mean Drupal expertise, but like I mean things like marketing expertise or sometimes it's You know expertise in specific What they call vertical so say media and entertainment or government And so I'd like to see more Drupal shops that built a kind of expertise and that's definitely starting to happen in the US But long story short. I think we need to embrace Larger agencies, I think we need to embrace this shift to them and You know to wrap it up really I think we have a chance to change our industry I think we have an opportunity to change The industry just like we did with web content management. And so if you look at the history of web content management You know in the 90s There was vignette an interval and these were the big CMS players and really what happened is Open-source solutions like Drupal. We've destroyed them like they're still around but they're pretty much bleeding to death They are And I think I think it's great And so in today's world we see a little bit of the same thing with when so right now the adobees and the site course They have these solutions And and so I think we have an opportunity to basically replace those systems as well. We just need to go after it And you know, I think it's exciting and the reason I think it's exciting is because frankly they're building closed systems Only accessible to a few people that have a lot of money And I think we have the opportunity To bring these tools to the masses just like we did with web content management systems and when we do so will be open and Will be better just like Drupal is better when competing with web content management system We'll be cheaper. That's not actually the real reason we win we win because it's better and we'll be faster You know, we'll be faster to innovate and all of these things. And so I think we can go after that Why what's in it for me? I think for the Drupal community For all of us I think we get to work on what matters if we recognize that this is where the world is going I think we want to do what's relevant and work on what matters So we kind of get to build the future of the web So I think first we need to all believe that this is the future of the web Which I think it is I think the future of the web is to run your business on the web For Drupal companies that are interested in this we get to work in bigger projects Which I think should be exciting to some for Drupal users again They'll be able to leverage the web to drive their business and for the world. I think You know, we can do more do well and do good, which I'm very excited about them I hope you guys are as well. So How can you help? There's a couple of ways you can help first Help make Drupal 8 our best release ever because it actually will enable better integrations It will actually enable things like Personalization and multi-channel and all of these things built more Drupal startups. We could use some more I think Grow bigger Drupal companies if that's your ambition Great better integrations We don't have to build everything ourselves It's okay to integrate with other systems and you know can embrace the elephants and embrace the large agencies coming into Our world because actually will help us get there and so with that I'd like to say Thank you and take a few questions Thank you, Dries So we are running a little bit short of time, but we will Try and get through a couple of your questions We've got a flood of great questions and we've tried to just compile those into a couple of big themes So I'll let you have a quick drink trees, but one of the first questions was around The things that you're doing within Drupal 8 that address some of the more enterprise concerns around things like content staging and those types of Issues, so there's a lot of these things that we're doing. I think configuration management is definitely one of them around deployability I Think the new symphony work opens the doors for more scalability improvements Like eventually you want to get to something which we call Edge site include and it's basically a rethink of the page delivery in Drupal Which will allow partial caching of Elements of a page which will allow us to build bigger websites I think sort of the entire architecture of symphony and Drupal built on top of symphony Will be much more pluggable so you can plug in, you know Bigger more scalable tools and do that kind of stuff So I think Drupal 8 will definitely get us to bigger sites great reasons and I think one of the other topics that's come up is There's always this slight nervousness when a new version of Drupal comes out So switching from Drupal 6 to Drupal 7 Drupal 7 to Drupal 8 There's a couple of factors in this question. The first one is the emphasis around easing that transition for developers and people on the upgrade path and then also the issue around education and Upskilling within the wider developer community for Drupal Right. Well, I'm not sure where to start. It's a very big topic. Obviously on the one hand we need to train You know probably over a hundred thousand Drupal developers on Drupal 8 and symphony, which is a very daunting task And one of the things you'll see us do a lot of at Drupal conferences. Actually, we need to train them Hopefully we'll also be making videos and you know, all of that kind of stuff to get people to Really learn about Drupal 8 As always we don't really try to break people's websites. We try to provide an upgrade path for their data But it's gonna be some work involved if you have custom modules to upgrade upgrade those in those cases we try to Help them as well through documentation. We we also have some tools That attempt like automatic conversions like the coder module stuff Which I hope will update to Drupal 8 and which will help people upgrade their sites To some extent, it's also best practices. I think there's a little bit of learning that people need to do on how to best architect and structure their sites to minimize Upgrade things like don't hack core. It's sort of the first line of these best practices So make sure that as you build these websites for your customers, or if you build your own Drupal sites internally Yeah, make sure to follow these best practices. I bet it will actually help you upgrade and just quickly touching on the Perceive skills shortage around Drupal. What types of things should we be considering? Yeah, so that was actually one of the so one of I think the single biggest thing that holds back Drupal I believe is the lack of Drupal talent like wherever I go in the world That's the one thing people complain the most about like I'm looking for Drupal people and So I think the switch to symphony is a good one in that regards Because it brings more common like I love Drupal's architecture in six and seven But with the switch to symphony, we move away from some Drupalisms to something which is more commonly understood by non-Drupal developers and so I think it will actually ease It will actually make it easier for people to get into Drupal despite Maybe hard for some of you to believe Because some of you kind of grew up with Drupal and don't have say I mean that that's how you got into programming So that looks like a big jump and and and it is for these people But I think on the flip side is people that are Familiar with other frameworks. I Think they'll actually find it easier to get into Drupal So I'm hopeful that the switch to symphony will actually allow us to attract more people more easily So fantastic. So I'm just gonna wrap up with one last question. This is your third visit to Australia now You've obviously seen an audience that was probably the equivalent of that little square over there growing to this What would you like to see next time you've? Come and visit us. Oh, it's a good It's a little early to tell because it's kind of like they want of the conference But I'd like to see I don't know yet I love it when Drupal conferences get bigger frankly I think it's a good sign and I'd like it when they do get bigger that the audience becomes more diverse Meaning there's developers. There is designers. There is you know people looking to start using Drupal and then there's all sorts of Drupal companies involved as well the smaller ones and the bigger ones and I like it when I really like Like it when Drupal Conferences are a place for all of us to get together Regardless of what you do in Drupal or looking to do in Drupal and and make it a really great learning experience for people and and the other thing I think why that's important is because so much of Drupal in my opinion is built on the relationships that have been created at Drupal cons when you know Drinking something in a bar or just sort of the after-hour activities if you will And it that's really what made us such a strong community And so I really encourage people to have fun at this Drupal conference and to create those relationships because it will actually change The way we all work together. And so that's what I would like to see more of and that's why I think it's beneficial to Make those bigger over time. So fantastic. All right. Well on that note big round of thank you for Dries And I should just point out that it was actually Dries original idea that we should turn Drupal down under into a Drupal con in the first place So if you do have any complaints or general questions about the event during the next two days Your email addresses