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LEICA M9-P Hermès - HOW ITS MADE / FACTORY TOUR. Leica teases our wallets with $50,000 Edition

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Published on Nov 26, 2012

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LEICA M9-P Hermès - HOW ITS MADE / FACTORY TOUR. Leica teases our wallets with $50,000 Edition

If you've ever wondered if designer names alone can send a product's price tag through the roof, this should suffice as confirmation. Hermès, the Parisian fashion giant best known for its prohibitively expensive wearable accessories, has teamed up with Leica for some creative marketing. Two special M9-P editions will be available -- a total of 300 Edition Hermès digital rangefinders will ship beginning in June for $25,000, while 100 "very special" (even more exclusive) Edition Hermès - Série Limitée Jean-Louis Dumas models will be available in July for, ahem, $50,000 (that's fifty thousand, in case you assumed it was a typo).

Likely realizing that it would be insanely absurd to unload the M9-P for either price without lenses included, Leica has opted to offer both as complete kits. The less expensive version uses some fancy calfskin leather with a silver chrome finish, and ships with a Leica Summilux-M 50 mm f/1.4 ASPH. optic. The "very special" version, on the other hand, includes a Leica Summicron-M 28 mm f/2 ASPH., a Leica Noctilux-M 50 mm f/0.95 ASPH. and a Leica APO-Summicron-M 90 mm f/2 ASPH -- all finished in anodized silver. It also comes with a bag and a book. Due to the incredibly limited production run, you'll probably want to pitch a tent (or have your assistant park their assistant's Maybach) outside the Washington DC Leica Store, beginning sometime later this month.

Update: Need little more convincing about the craftsmanship? There are making-of and unboxing videos embedded after the break.

Lseems to be on a roll, at least when it comes to making up crazier and crazier prices for its cameras. And nothing screams "overpriced" more than a special edition. Well, nothing except a special edition with "Hermes" in its name.

OK. There is one thing more expensive, a special edition Leica, with "Hermes" in its name, and with the whole thing written in French. Behold: the "Leica M9-P 'Edition Hermès Jean-Louis Dumas'," a camera that costs just $50,000.https://www.youtube.com/watch?v=LAfSf...

The Leica M9-P "Edition Hermès" is in fact a kit, and comes in a box with three lenses and a bag — a 28mm ƒ2, a 50mm ƒ0.95 and a 90mm ƒ2. And it isn't just the usual Leica special edition, either. Instead of just making the same old camera from titanium, or wrapping it in a different color of leather than usual, this camera has been completely redesigned, on the outside at least. leica factory craftsmanship leather tools workshop hermes edition camera digital "digital camera" slr compact photography elite exclusive prestige craftsman classic classy lens "leica lens" accessories box packaging tour shop "how its made" bag 2012 "hermes bag" dollar usd expensive "top of the range" tech technology future money "leica mp-9" unboxing trendy honesttechguys digitalrevtv digitalrev canon sony nikon micro 4 thirds

The top and bottom plates have been tweaked (in "collaboration" with car designer Jean-Louis Dumas no less), as have the controls, and the lenses come in a special silver-anodized finish.

Too rich for you? Of course it is. But if you have $25,000 burning a hole in your pocket you can grab one with just one lens, the Summilux-M 50 mm ƒ1.4 ASPH, which is the lens I'd probably choose anyway.

Weirdly, nowhere is there a 35mm lens, which is the real classic rangefinder focal length. This is probably because these kits will never actually be used to take a photograph. They will instead be locked up in the collection rooms of some very rich fools who likely also own Vertu phones.

Oh, and the name? According to the press release, Jean-Louis Dumas was "the former president of Hermès," and dies in 2010.

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