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Published on May 1, 2012
"You get a reputation for integrity not by one act of integrity but by acting with integrity over a long period of time particularly at those times when the other person is vulnerable and you're in a position to take advantage of them and you don't do it. The con-man's trick is to come in and do something cheap to show he has integrity and has he builds up this false trust to use to take advantage of you. And we've seen that happen over and over again. So you really only build trust by behaving with integrity through all different situations over a long period of time."