 Hello and welcome, Bruce and Ed, live from New York, the Big Apple. That's right. I'm Ed and I'm Bruce. Great to see you here. Memorial weekend coming up. Yep. It's a beautiful day in New York. Oh my gosh, it went straight from winter to summer. It's 91 degrees. Just today. I just got back from Florida and it's beautiful down there too. Bommie and breezy in the evenings. I had a great time. As you can see, I'm still having shaved. I'm glad to be indoors with the Argentina actually. But it'd be a great day to go out and play. This is going to be a great weekend, I think. Although I haven't seen the weather, I'm sure it's going to be nice. I'm still trying to catch up. Been gone for too long. So, today's show is sponsored by Columbus Dance Center in Columbus, Ohio. If you're anywhere near Central Ohio in the Midwest, Columbus Dance Center in Columbus, Ohio offers superior private and group instruction in ballroom Latin American wedding, dance board, hip hop and many more. No experience or partner necessary. Check out ColumbusDanceCenter.com. That's ColumbusDanceCENTRE.com. And Mezzy Grill is our second sponsor. Quick, healthy food and NYC. Eastern Mediterranean food made any way you like it with the best all-natural ingredients, priced reasonably and served in a warm, friendly, casual environment. 55th Street and 8th Avenue in New York City. MezzyGrill.com. So, yeah, we want to thank our sponsors. We really appreciate their support in bringing us to you. Thank you. So, what's up? What do you have to talk about today? Well, among a lot of things, I guess everyone's talking about. I've been kind of out of touch just because I've been away and spending time with family and friends. So, what's going on with this Facebook thing? There's all these announcements every day and you're boycotting it and why. Yeah, they're big in the news with their privacy issues because I think it's interesting because I follow all the techie blogs and techie netcasts and stuff and people who are very technical, they really understand what's going on and they're outraged, they're really furious actually about what Facebook has done. Their privacy seems to be, every time they make a change, things get worse. And instead of making things more obvious and more secure, they seem to be making them more open. For example, there's a graph on one of the, I think it's the Electronic Freedom Foundation's website that shows this chart of over the years how Facebook's privacy defaults, I guess, have eroded to what initially they promised their users that all this stuff is only viewable by you and your friends, which is of course what you wanted, that's the idea. But then over time, they keep changing things and when they change it, they make it more open and you have to opt out, which of course most people never do. That's like me, I don't really go into the settings hardly ever, maybe five times in the five years that I've been using it. Normal average users don't even bother to look at that. They just assume that, well, they know what they're doing and their defaults are probably fine, which you probably would assume. I mean, why wouldn't you? He didn't have any reason to not trust them until now when it's really being exposed. It's coming out in the news that their privacy just keeps eroding and eroding and eroding. So what used to be completely private is now completely open to the point where there actually is effectively no privacy at all. I don't know, most people in IT understand these things, most of the public, the vast majority of people have no clue what I'm talking about and you probably don't either. Man, I could read, you know, and checkmark things, so I can sort of understand them. Not me, not me, because it seems to change so much. I have looked at those privacy settings and there's something like 270 or 170 different possible settings. It's absolutely insane if you actually go in and try to understand it and you're a professional computer person, you will not be able, at least I'm not able to understand it and most of the technical people I know are not able to understand the complicated settings and I can only assume that they were designed that way carefully. I mean, you can make something simple like Twitter, public or private, A or B. It's as simple as that. That's how simple it should be, but it's not. I know they just updated an hour ago or they came out saying that everything's simpler and I don't know, I haven't looked into it yet. There was a press conference today where they announced their new, improved privacy settings or something and they said that they launched them today. Well, I was in looking at them and I really can't tell any difference. And also Mark Zuckerberg, the CEO, says in the New York Times I was just reading about that this is going to be the final revision to their privacy settings for some time. But what was their original agenda? I mean, they just want it to be out there public so they can create ad-based revenue, I guess. Yeah, why do they want it public? Well, that's a very good question. The reason they want it public is not so much to spread your dirty laundry to all your friends and coworkers and job interviewers and everything. Colleges you might want to apply for. But no, the reason that they care about it that making your private stuff public is to sell this information to third parties. So not only marketers can not only know that you clicked on an ad, but then they can go and get all your private information. Your address where you live, your zip code, your email addresses and phone numbers and all your friends and all sorts of things. I mean, the possibilities are unlimited because there's so much information in there. And see, you're lulled into putting it in there because it's just for your friends. It's for your family. Don't you want to share this with your friends and family? Right. But it's super evasive it seems because I was doing something on my iPhone recently and it wasn't something that I wanted to publish but one of the options, I was trying to, I forget what I was trying to do, but one of the options, I think maybe I was trying to forward an email or something but one of the options on the menu and if I didn't put my finger right where I wanted it it would have gone to Facebook which would have, you know, it would have not been good. Oh, wow. It seems so pervasive and it's like I don't want that there. It should be just forward or reply or whatever. I forget exactly. That reminds me of the old horror stories when you accidentally send some nasty email and oops, you send it to the whole company or something but this is just as, this could be worse. I mean, you post it on Facebook and, you know, everybody. It was like Twitter and Facebook and then the other, the main thing that I wanted to do was like in between that or something so it's like. And we go to everybody who's ever known, anybody who's ever known, anybody you've ever known. Right. I mean, it's just insane. It's just, it can spread like viral instantly though super, super fast and there's no way to get it back. Once you put it on there, you've given it to them. You've given up all rights to it. You know, it's absolutely, absolutely theirs. So they make money. The bottom line is they make money by giving this marketing information to other companies or selling it to them. Right. Now, there's some things that most people don't understand. You know, you can go in and you can fine tune your stuff. You can make everything private. Private, private, private, private, private. Only my friends. You could set every single setting to only my friends and the truth is every single thing you put in there is public. You know why? They have another scheme of settings and when I first read them, I didn't know what the heck that was about until I started reading some of these articles in the news. You just Google it and then you do Google news and you'll, you know, New York Times and many, many publications have written stories about this expose. But what it is, there's settings for it. Your friends can share information about you. So automatically, without your knowledge, your friends don't even know it because by default, all of your friends are set to share all of your information with everyone else. So no matter... Including companies, third parties. So if you only let your friends look by default, then they're letting everyone else see everything. So apparently the only way... Hopefully they changed that. Don't think so. No, the defaults are still the defaults. As far as I know, that has not changed. Mark Zuckerberg announced today that this new, simpler way to change the settings but apparently the New York Times, if I'm reading this right, they said that he didn't change the defaults. And I looked at it. I don't see anything simpler. Well, we'll have to look at it more. There's only eight major categories with 127 levels deep instead of 270. No, I did look at it. It's crazy, crazy, crazy complex and the defaults have not changed. So anyway, here's the thing that people don't understand. So if you have even one friend on Facebook that has the default settings set, which of course they do, then all the information your friend can see so can marketers, third-party companies, other applications, other websites and so on. There's actually a website. If you just Google, it's called, not Facebook, but OpenBook. Let me find it here real quick. This is just shocking actually. Here it is. It's called, the website is actually called youropenbook.org, okay? Go to youropenbook.org. It looks like Facebook. Well, yeah, it's designed to look like the Facebook font, but at the top, the quote is an actual quote from Mark Zuckerberg, the founder and CEO of Facebook, his famous quote where he said, they trust me, dumb effs. Okay, you can fill in the blank. I'm gonna keep it a family-friendly show, but this is an actual quote from Mark Zuckerberg in the early days of when he was forming Facebook and someone asked him, how do you have all this private information about all these people? He said, they just trust me, those dumb effs. That's very, very telling. Anyway, you go to OpenBook, sorry, it's youropenbook.org, and they have these suggested phrases that you can search for. You can put in, quote, myHIVtest, quote, and you're gonna find thousands of people who just reported and they just posted wow, I'm negative or I just got my HIV test and I'm positive and so on and so on and so on. Millions of people, millions of people, and they have no idea that I'm not logged into Facebook. So they're getting this public. This is public. Absolutely public. I'm not logged into Facebook. I could be anywhere in a public library without logging in. That's why they call it OpenBook. The point of this website, youropenbook.org, is to teach the public how screwed up Facebook is. It's really, really like a billboard on I-95. If you post anything on there, you just posted it on a billboard on I-95, or a newspaper, you know, a full page ad in the New York Times. There's their private pictures, their whole profile, there's their exact context and when and the date and time they posted it, it's crazy. See, people just hear the headlines and they don't understand the, how is this working? How it's working is you can set everything to completely private and if you have so much as one friend, it's not private. It's public. So, it's a big lie. It's what it is. It's a big, big lie. It's the big lie. They just trick you. Absolutely. Now, and there's another one. There's another major website called something like quit. Let me see. I'm going to Google it real quick. Quit Facebook, I think it is. There's tons of how to quit Facebook items, but... Yeah, I don't know. I mean, I've been using it last lately just for no apparent reason, but I do like it just because I like to be in touch and obviously that's why everyone's in there. Oh, there's another thing. You can't just delete your Facebook account. First of all, by the terms of service, they own everything that you've put on there. So anything that you put on there, they own. Okay. Now, secondly, there's two things. Just to confuse you more, okay, you can deactivate your Facebook account, but that doesn't delete it. You have to actually deactivate it and then you have to actually delete it. But to delete it, it doesn't actually delete. It takes two weeks or something like that, and then they supposedly delete it, but they don't... They have been on record. They will not assure anyone that they actually delete the information because they own the information. According to the terms of service, they own all of your data. They own all of your privacy, basically. They own it and you deactivated it, it does nothing, really, it just takes it offline. And then if you delete it, it doesn't delete for two weeks. And even after that, many people have reported that they can still search and they can still find stuff from their Facebook account long after they've deleted it. And even if you can't, they own it. And they will not assure anyone that they actually are deleting it. So it's very dangerous. There's also a website. I can't find it right now. There's something like... Here it is. It's called quitfacebook.com. No, quitfacebookday. Quitfacebookday.com. And these are people who are signing up, they're committing to quitfacebook. Because it's like crack. There's 400 million users. I don't know what it's like. Canceling your phone service in the old days when everybody had a phone. It's a big deal for a lot of people. They're really hooked on it. That's their way of communicating. Yeah, so why would you quit it? Well, this is why. Many people are saying Facebook is evil. Facebook is lying. They're absolutely deceiving their users. They can't be allowed to get away with this. I'm looking at this right now. There's 22,000, roughly 22,500 people who have committed to quitting Facebook. It's called quitfacebookday.com. Now, what is that? That's nothing. It's a drop in the bucket to 400 million users. But I think that the point is really not that this is going to be a big loss of their subscribers or whatever. I think the point is the publicity, the bad press and the bigger point, what's going to fix this is two things, in my opinion. One is Congress, the government. Regulators are really looking into this. I was just reading that they did this press announcement today about their new simplified settings, whatever. But they didn't change any defaults. They didn't really change anything. To my eye, it's not any simpler than it was before. It's just a bunch of press hot air, in my opinion. So they really haven't done any damage control except this press release? Yeah. I mean, it was an actual press conference, but I don't think that they changed anything, really. But I also read that they're going to actually do something in Washington, D.C., coming up Thursday, I think, or whatever, within earshot of Congress, supposedly, because there are a lot of politicians, governors and things like that, that are really being loud about their concern about this. And all it's going to take is a few attorneys generals or Congress to say, we're going to supervise this. We're going to regulate you. And that's the last thing Facebook needs is the government to put their nose in on it. Because they're going to want all that information also. That's the whole reason they like to get in there. If you Google how Facebook was formed, you're going to read all kinds of expose articles about this Mark Zuckerberg character and lack of character, alleged lack of character and so on. But what I say is that if this guy, Mark Zuckerberg, has half a brain, he had better shape up fast. And he better realize that the only way Facebook is really going to survive, the federal government scrutinizing and regulating them is if they shape up and fast and they default everything to totally private. So their biggest threat is going to be government regulation, I think. And then the other thing is, another thing that's going to change this whole system is the idea of an alternative. People say, well, what's the alternative? I mean, there's millions of different social networks, but are they really any better? The whole entire nation of Brazil is on one social network called Orchid, which is owned by Google, but nobody here has ever heard of it. It's weird how these things kind of become regional, but they do. They spread like multi-level marketing systems. You know how you sell Amway, Shackley, whatever nonsense multi-level marketing thing? You end up selling to all your friends and family, and it's just like a social network. The social marketing network. They spread like that. So one will be really, really popular in Japan and Philippines and Brazil, but nobody's ever heard of it in London or New York. So that's how these kind of work. But anyway, there's tons and tons of social networks, but do we really trust Google that much more than Facebook? I mean, the thing is, what we need and what smart people realize is that what we really need is a free, open source alternative that's distributed and private from the ground up. So I don't know if you saw this in the news, but there is this group, what is it called? I'm going to have to Google it now, but... Oh, dyspario. What is it? There's a group of students at... Hang on, let me just Google it real quick. At NYU. Okay, there's this website that people can propose their startups or their ventures and stuff to raise capital. I should have had this up here. I'll find it during the break. But anyway, they propose. I think there's six kids at NYU. They're total geeks and they're brilliant little NYU student geeks and they live for their computer lab. And they proposed, in this video, on this website, I think it's called Kickstart. That's what it is. It just hit me. They proposed on this thing, this website called Kickstart. Let me Google Kickstart Facebook. Alternative. Alternative. I'll find it. Anyway, they proposed a plan to start a venture that would develop a private... What do you call it? Distributed. Distributed means that all the data is not in one central repository. Because the kids, the way they described it, they said, we are friends. We don't need to pass a note to a central repository called Facebook so that Facebook can send the note to my friend. No, we can talk to our friends directly. We don't need that. But social networks are really cool. The flip side of all this is that Facebook is a wonderful, wonderful tool. I've personally had experience last week. I got connected to a relative. I have a cousin who is almost my age. Through weirdness in the family when siblings don't speak for years and things, a lot of people have that heavy baggage. More people than you even realize. Anyway, I didn't even know that my dad had a sister for sure. Her mother never told her. She didn't know until my dad's funeral that her mother had two brothers. We're cousins and we're almost the same age. It's just really weird. But we got connected through Facebook. That's the same thing happened to me. Another friend that I hadn't had any contact with and wondered was he living or dead or what the heck for 25 years a couple of months ago I got connected with. It's really a miracle. Everyone has a story like that. That's why they're on there. It's almost like a free people search. Like a private investigator that would do a people search. The services that do that. It's almost like everybody has a free people search thing to find people, long lost friends and family. So it's very, very useful. It can be very, very practical. You can also waste your whole life playing in there. And also somebody actually I was chatting with Leo LaPorte's sister, Eva LaPorte. We become little chat buddies and she was telling me that I love the way she described it. She said that it can be a little bit when you reconnect with old, old friends and acquaintances from years and years ago and at first it's exciting like oh my gosh, oh my gosh, how are you? What's new? Babies, kids, pictures, blah, blah, blah. But then after that they're checking in every day and so on and there's a lot of people who are just not really that interested in staying connected. Oh, it's really fun to be connected. Well, they like to know that they can go somewhere to be connected. And a lot of people read but they don't write anything. Right. But a lot of people just don't really want to be connected with those people anymore. There's a lot of that too. Just as much as there is friends who do want to stay connected there's just as many that don't really, you know, like I didn't really like you when you were my co-worker then but you were interested in your life and so this is kind of her perspective is that there's a lot of that where people just don't really care enough to be connected. Like if I wanted to be connected I would have stayed connected, you know what I'm saying? So there's like this gray feeling of weirdness that, you know you don't really want to stay connected to me in the first place but I guess I have to friend you because I did know you at one point. It's this weird kind of weirdness. Today the today's show is brought to you by and we want to thank for most gracious sponsors Columbus Dance Center in Columbus, Ohio. If you're anywhere near the Midwest, Central Ohio this is one of the best dance studios in the country. They offer superior private and group instruction in ballroom, Latin American wedding, dance sport, hip hop and many more. ColumbusDanceCenter.com and also MeziGrill for Eastern Mediterranean food MeziGrill.com MeziGrill.com Alright So anyway, that's kind of we'll have to keep an eye on that Facebook obviously you have a lot to say about it but I'll check into it too now that I'm back at home base and keep you guys up to date on what to do and how to do it, things like that. Oh, I want to say this too about Facebook, if you, you know most people are not up to deleting their Facebook account. Well, the people who are up to deleting their Facebook account are the people who never used it anyway. They created an account and I'm on there and after reading all this nonsense I just deleted my account. So a lot of the people who say I deleted my Facebook account even reporters and stuff when you hear the rest of the story they never actually used it anyway. Okay. Like me, I actually decided I'm not going to delete it I'm not going to delete my Facebook account because I don't use it that way. I friend everybody. You want to be my friend? Click friend, I accept you. I accept everybody. I use Facebook like it's Twitter. I may, everything on Facebook is public. I never put anything on Facebook that I wouldn't broadcast, put in a newspaper on a billboard just like Twitter. And my friends on Facebook are the general public, absolutely everyone. So if you use it like that, you're fine but most people don't. I know most people actually friend only their real friends. They think that's safer and it's ironically the opposite. But anyway, if you use it... You end up with a lot of junk. It's just broadcasting, exactly. That's why I don't read it. On these people marketing their wares and... I don't read Facebook. I only read the replies to what I say and that's just like feedback. You know, letters viewers mail and stuff like that. But anyway, what I was going to say is if you use Facebook the way normal people use Facebook and you don't want to delete your account, I want to recommend one thing. If you don't do anything else but this, do this, alright? When you log into Facebook, do not checkmark. Keep me signed in. Don't checkmark that. And when you're done with your Facebook, log out. Make sure you log out and I'll tell you why. Because Facebook Facebook now has this feature I forget what they call it, but customized experience or something like that with their partner sites, which means any old website in the world that wants to hook up a deal, a backdoor deal with them. So you go and visit some completely different website and Bingo that was posted to Facebook. Everybody in the world, private third-party enterprises, people you don't even know, friends and friends of friends and non-friends of non-friends of friends, all saw that you went to that website. Oh, edlikesyelp.com Oh, and not only that, if you go there it actually puts it in your likes. It's in your profile as one of the websites you like. And you don't do anything. It's absolutely like big brother like the giant eyeball of big brother. Yeah, you could be going there because you want to complain about the place. The giant eyeball of big brother is watching over your shoulder, watching what websites you browse to, and not only that they're broadcasting it to all sorts of disinterested third-parties that well, are very interested third-parties that are watching you. Like the government. Anybody. Yeah, businesses, marketing, spam. I mean just who knows, your employer it's just way, way too much information. Do you really want somebody following you around and recording every website you visit? I don't think so. I mean that's that's just absolutely wrong. I think that Facebook is going to be a really good test case. I think Google is watching very closely what's happening to Facebook because Google had better not make the same mistakes Facebook is because Google has even more information about you than Facebook does. So anyway that's going to be really fascinating to see how this whole thing unfolds. Yeah, we'll keep you abreast. So moving on to some other topics. Tell us a little bit more. That's the one I brought up. How about you? Well let's see. Did you want to talk about this? Yeah, after you talk about something. That's right. Alright, let's see. Well, let's see. The Facebook press announcement. Well, that's it. I just, my blog items I was going to go read through my blog items. This is, oh yeah, this is a, my blog items are a little bit, you know, because that's why, you know, I use Twitter and I also have a blog. If it fits in 140 character little text message tweet, then it goes on Twitter. But if it's, if it's a little bit more involved, then I write a little blog story, but pardon me, this one is a blog item I titled, and on the seventh day God made a boon to and always well. Two awesome companies changed the entire world this week. Now, a lot of people that follow my Twitter and so on, they know about these things. But for those of you who don't, let me explain it really simply. There's a thing called FOSS, F-O-S-S, stands for free open source software. And the best way I can describe it is, it's a movement. It's not, it's not a religion or anything like that. It's not a cult. But it's, it's not like normal corporate profit motive commerce. It's a movement. It's almost like, um, the green movement to preserve and protect, you know, the air and the earth and the, you know, the planet. It's like that. It's a movement for good, for the good of all mankind. And okay, most people who've never heard of it are just like what? But what it is, is it's a movement where, made up of millions and millions and millions of programmers, software developers all over the world who work through the internet, they collaborate and they work on developing software. All volunteer and it's their gift to humanity. Okay? So, the resulting software is viewed by millions of other eyes and it's open source. So in other words the recipe is published. So anything that you change, the requirement is you can take it and you can use it but anything, any improvements or changes you make, you have to publish back into this master recipe book, we'll call it recipe book of programs and stuff. So, that makes sense. So the idea is that millions of people collaborating on one thing will result in a superior product. Of course it does. Microsoft, no matter how big and rich they are, or Google, whoever, Microsoft, I mean they can only afford so many programmers. If they have four you know, or if they have four hundred working on a product, it's still a finite number of programmers and developers who are looking at the thing. Right. But when you have millions and millions of people in Pakistan and the Philippines, in Germany and Australia and England and you know, California and all over in South America and you know, whatever Portugal, there are people all over the world that are little geek brainiacs that are looking at these and going, well, why don't you do this? And they're doing it from different angles, like the user's perspective, like, why don't you make the buttons bigger? This is not clear the way it's described, from the user interface and also from the back end, like, this process is too slow, this is too bulky, why don't you use this super sophisticated new algorithm and make it lightning fast and you know, more resource you know, whatever, blah, blah, blah, geek talk to make it better, better, better, better, better. Okay, imagine if the auto industry did that, if they never started over with a new model, they just kept improving the same old model for 50 years we'd have an amazing, amazing car, the problem is they don't, they throw the whole thing out and they have to redesign it from scratch so that it looks new, so you'll buy a new car and the same thing happens with software, software from Microsoft and all these other companies they have to throw out the old windows and start all over and call it Windows something new, so that you'll have to go buy it and of course it always takes more hard drive space, more memory, more power, more speed, so that you'll have to buy a new computer, so they're completely in bed with the computer manufacturers, the computer manufacturers love it because it forces you to buy a new computer. Well, the operating system that is number one in the world of FOSS, free open source software is called Linux. Most people have heard of it, they might have heard of it but they don't really know that much about it. Nobody is, because it's free, in every sense of the word free is in freedom and free is in no money, they don't have $100 million in TV commercials on TV every year, you know about Apple, you know about Microsoft, you know, because they're spending hundreds of millions of dollars on TV commercials but nobody's, it's free, so who's going to spend the money on marketing it, they aren't, however it's the operating system, the computer operating system that you use most. Some unbelievable percentage, you know like somewhere between 60 and 90% of all websites on the internet, the computer on the other side of that website, the back end of it is running Linux, you're looking at a website, well that's a computer obviously on the other side and that's Linux. Also Google is Linux I mean Google search, Google Gmail Google Docs, Google Calendar, everything Google is almost entirely Linux, even the company itself uses Linux throughout the company. They just don't ever say that. They don't talk about it that much, you know people don't know about it and there's no money to be made if there's no money to be made who's talking about it it's like spreading by word of mouth, okay, so it's not really a charity but it's a good cause and it spreads by word of mouth and it is far superior that's the other thing, Linux is far superior than Windows or Mac, there's no such thing as a virus it really literally can run it may be able to run forever without rebooting because there's an actual installation of Linux version 0.02 or something like that that's been running continuously for 15 years it has backup power supply backup everything but the system has not been rebooted in like 15 years or some crazy, crazy long time. I was talking to the editor and chief of Linux Gazette and saying that I know that you can run a computer running Linux for a year without rebooting it and he said, oh no that's not true, like what do you mean it's not true you can run it forever there's one that's still running since the beginning that's never been rebooted so what's the point in the story anyway? so that's what FOSS is and so these basically Linux has been developed for 50 years now and it keeps improving and keeps improving and not just Linux but all the applications that run on top of it so you've got applications for like Microsoft's equivalent of Word, Excel, PowerPoint, Access you've got Photoshop, video editors, audio editors, absolutely quick and quick books equivalents that are free open source that are equal or better in every category many, many more applications than you can imagine. Alright now that's what FOSS is you have to have the background knowledge to understand a little bit about this. Ten minutes of knowledge so but anyway a lifetime of benefit so here's the deal two companies, two awesome amazing companies did something this last week that is going to change the world. Mark my words you might think this is boring but I'm telling you this is going to change the world. Alright there's there's such a thing as Codex which means it's like a deprogramming or de-encrypting language it compresses a video or audio into a smaller format so that you can stream it out through the internet fast enough that you can actually watch it in real time, right? So when you're watching a video on YouTube you're watching a video that is compressed into this little tiny format called flash and then uncompressed on your computer in real time so that you can actually watch the video and listen to the music so that's how that works. Now most those are all almost all of them are proprietary they're owned by somebody there's a patent that someone owns so it doesn't matter if you're listening to an MP3 file there's a patented technology flash is proprietary and almost all of them are proprietary the thing about proprietary mean the issue with it is that somebody has to pay somebody money to use it so when you buy an MP3 player you buy an iPod or whatever that company that made that device had to pay a fee for every iPod they sold they had to pay a fee to the guy who owns the patent for MP3 technology so this week first of all Google decided that there really needed to be a free open source codec for video and audio on the internet there's already a superior audio codec called Vorbis but it just isn't widely used it's actually far better than MP3 the audio quality is far better and the size and the compression is far better in all this it's just that nobody uses it it's just not caught on because there's nobody marketing and pushing it and all that nobody backing it enough now the video codec has been flash and then for the iPhone they had to use this thing called H.264 so when you watch a YouTube video on an iPhone you're actually watching it in an H.264 format well that's proprietary too it's not paid to use that thing well there was an open source video one that wasn't as good it's not as good though well there is another one that I didn't know about but it's called VP8 that was a proprietary video codec like H.264 it's like equal maybe better than H.264 depends on who you ask in there but Google in their wisdom they did a wonderful wonderful thing they bought the company that owns and therefore they own the codec and then they bought it and they took it and they made it open source which means they gave it to you as a gift they gave it to the whole world as a free open source codec wasn't it open source to begin with no it was proprietary that's where they had to buy the company that owned it they created it they bought the company that created it and they created it from a free open source like completely proprietary it was a company here in New York I think it was here in New York they created the thing they owned it they sold it they licensed it and so on and that's how they made living that's how they made their money well Google bought it they bought the entire company so they owned the company they owned the product they owned the license they took the license and gave it away to the whole planet so people can add on to that they can just they can use it they can use it and they can improve it and so on and a lot though because you know you change it and it changes the way things work so what they're going to do is they're open sourcing it and then there's going to be some amount of improvement that can be done but then they're going to kind of lock it in because with the way that works is you can't change it too much because then everything will lose its compatibility alright so that's the first thing the second thing is they're in the process talk about their commitment they own a website you might have heard of in fact it's the number one website on the internet I think YouTube right Google owns YouTube so now they're in the process of converting every single video on YouTube into this new format it's called WebM by the way the new format is called WebM it's free open source and it is the video and audio thing combined so I guess that will eliminate them paying for like a player or something for mp3 the proprietary stuff eventually yeah I'm sure they had to pay they probably had to pay Adobe for Flash but it's mainly not just for them it's for you and me and everybody that we can all use these types of players and create your own players and nobody has to get paid so you can actually have it on everything for example you know iPad you know Steve Jobs doesn't like Adobe so he refuses to support Flash meanwhile everything's in Flash Flash isn't on the Android phones because whatever there's all these politics and stuff but when it's free open source there's no reason for everything not to support it it's just the way it should be so it's like a universal it's like a universal jack for plugging an electrical thing into the wall or plugging a phone line into the wall it's like universal everybody should do the same freaking language well now they do so the point is on your phones on your smartphones and your audio devices they will not be mp3 players anymore they'll probably still play that maybe but they'll Vorbus is the audio codec and VP8 is the video and together audio and video they call it WebM so anyway the idea behind oh and then all the new devices like the new smartphones will have an actual processor chip in it WebM format super fast so that it'll actually be able to keep up and play video on your phone even though it takes a lot of processing power to do that so anyway that's one thing and the other thing is that happened this week is another company that actually owns what maybe the world's best video editing software it's one that even if you're in video editing you might not have heard of it it's called Lightworks and by a company called EditShare and they it's actually there's like hundreds of major Hollywood films you would recognize all the names of them that have been made using this video editor it's a high end video editing software now it didn't win I mean it's not famous like Avid is famous in that high end video editing Final Cut Pro and Avid right so a lot of people bought Apple computers specifically to run Final Cut Pro yeah I know a lot of people just use that right and Avid is the other one they're Microsoft no it's not Microsoft but it runs on Windows well it runs on Windows I mean so anyway those are the two famous ones but this one is actually many really professional video editors and their Academy Award Oscar Academy Award winning and Emmy Award winning video editors swear that this Lightworks is better than those that are good for us well wait I didn't tell you the punchline the company that owns it they weren't making enough money how many Hollywood producers are buying it if they sold a dozen copies it's not enough so I'm assuming the reason is that they weren't making enough money so what they did is they took this superior product and they decided they're going to make it free open source once again it's just like Google did they're buying it and they're going to make it a better world exactly all humanity to see what happens it'll make it probably even better of course it'll make it even better definitely it will be the best so no one will have to buy a special computer to run some special software no one will have to pay $15,000 for a video editing software I'm not talking about like iMovie or Windows Movie Maker this is high-end Hollywood films that are made with this thing well anyway they're open sourcing it what do they call it they're basically reprogramming it so it'll run on Linux and they're hopefully they're saying by autumn it will be available so anybody running any PC that has any kind of an Intel or AMD processor in it can put Linux on that machine free and put this video editing software on it free and so this is huge for independent filmmakers for all filmmakers for the whole entire planet and video podcasters between that and yeah exactly between that and also YouTube settling on this free open source standard even with Linux and all the free open source software you can't just encode an mp3 file because why oh mp3 is patent encumbered you have to get this special software or pay somebody the licensing but now if everything is an open standard and it's free open source no patents no licensing issues it just makes everything better well I can understand some of the motive I guess is to make some more competition for something that more people can get their hands on that's free but can they like ever take that back like can they once they free open source it and then all these people collaborate and make it this unique product and everyone switches over to it can they like later say well since we owned it originally we're going to take this part of it or all of that that's a very good question but the answer is no when they release it with a license like that it says that this is free for everyone forever it's forever and in fact it's very specific that any changes that are made to it must be released as free forever also no one can make it closed they can't open it and then two years later close it again no they can't in fact they can't even take it and add more closed stuff to it and then sell that as closed you can't do that and you can't and I can't no one can do it so that's part of the license that I can't take something that's free open source and then improve it and then close it and call it mine you can't do that it's a violation of the license it's like a violation so this looks like some kind of trend within the free open source movement but what's the real motive yeah that's a standardizing very good question why would a company for profit this is a for profit company well it's obvious that they have deep pockets and they can afford to do these things no not necessarily at all Google has deep pockets but this other company they can have a lot of investment I can tell you why why would they do this this is not a charity it's not a church or something why would a for profit company take a product that they own and give it away to the world I'll tell you why they make more money and here's how first of all if you own a product and also by the way this video editor they're comparing it to like the Sony Betamax versus VHS Betamax was superior technology technologically it was better but because of marketing and funding and financing whatever VHS won and everybody used VHS but beta was better anyway that's obviously history but they're comparing this video editor to that this is the better video editor but it just didn't catch on and it didn't sell well if you are the company you're the for profit company that owns this product and it's not selling you're not making any money but you got something here you got something that's better you think it through see they're very very smart they have a lot of foresight they open source it they give it to the whole world and what's going to happen they're going to get 2 billion users and what's going to happen then well they're setting up an app store for add-on plugins that can be used that are compatible with it and they're going to make a lot more money selling add-on plugins that go into that software than they would otherwise the model of like iTunes and their iPhones or whatever apps and stuff they can charge yes but not I would not use that as an example because Apple and iTunes is completely closed well of course it's absolutely controlled by one company that makes huge amount of profit on every single thing that's sold but they can see the profit they can see the profit of add-ons selling add-ons but it's not closed for example you can start a plugin store for that video editor and I can start a plugin store for that video editor anybody can with Apple and iTunes Apple owns the hardware even though you bought it they own your hardware really because they control it you cannot run anything on there that Steve Jobs says no you can't run that program on there you have music Steve Jobs doesn't like it no application Steve Jobs doesn't like it nope anything content he doesn't approve of you cannot watch it on your iPhone because Steve Jobs says no it's completely proprietary and you can't just buy a piece of software and run it on your iPhone because Steve Jobs says no it's completely controlled by Apple so that's a very bad example it's more like buying a book on the internet you can buy it from any website it's like that it's completely open so they're going to make money selling plugins for this video editor however they're not going to be the only one I'm sure there'll be dozens of other companies selling plugins for this video editor but they are the most famous one they're the one who developed it and owned it and made it open source so because of the most famous they're going to probably make more than the other guys the bottom line is that even if they only make a little bit more than they were before they're still making more than they were before well it's branding obviously because the video editor wasn't selling it wasn't selling enough copies so even if you sold it for $20,000 if you're only selling 10 a year you're going to make more selling plugins to 2 billion users so they make more money in the end that's great well that's a great news for the free open source software movement for video editors actually humanity for all humanity because everyone will benefit we just talked about if you watch youtube ever you will benefit if you have a phone, you can watch videos on you'll benefit the whole entire planet poor people in third world countries who are living on $20 a month income will be producing their own video they'll be using this the world's best video editing software can you imagine documentary films coming out of places that don't even afford a computer anyway it's amazing so it's been a great week for that and I only got to one blog item we have so much to talk about but yeah well we'll get through it of course through it I have a few other things and we have a few minutes left so I'll briefly go through some of those the headlines and for those of you that are into fitness and working out I probably already figured out which I sort of figured out on my own probably more recently about interval training and there's a new study saying that high intensity interval training is twice as effective as regular exercise and basically for those of you who don't know what interval training is is like grabbing like a heavy weight and just pumping it as far as you can and you do that for about five or ten minutes at a time and you can do it about four times a day so you're doing about twenty, thirty minutes of exercise and you can do it just every other day and your muscles will increase a lot faster than doing two and three hour workouts and for those of you that are already into fitness you probably like I said figured this out because I started that like interval training is just like high intensity short intervals of working out so you're just like working out with no rest in between yeah there's some like a three minute maybe period that you rest and then you can do it again or you can do it three hours later and just do another five or ten minutes of a high intensity something but isn't that the way you normally work out anyway you take a three minute break in between each set of exercises what's the difference I don't get it for an hour long you can do it for twenty or thirty minutes and get this twice as the benefit that's the whole study that's what it says and we started working out last year doing a little bit of that like using your own body weight and things like that with the P90X and now we're starting the the new one incredible or insanity the video DVD series there's one called Beachbody Workout the original one was called Beachbody Workout then the P90X and now the insanity really really good it's really fun to put it on the TV and just do it you know you don't need to be in the gym yeah it's not something that you need to be at a gym like we have here I bought a chin up bar and put it over the door and by just dumbbells and pick those up and so I think it's it's probably the trend of the future is people are not going to work out for long periods of time you know because you get the same benefits and why should you and so it's kind of like what they call muscle confusion so you just lift and lift and lift and lift until you're just strained by it and your body reacts a lot quicker to that than doing something over a prolonged period of time and doing it every day your body doesn't really it's not like trauma to your body if you're doing it every day as opposed to like picking something up and just to exhaust you and your body reacts to it and then creates the muscle that you need so it's pretty important stuff for those of you that are maybe getting into that and don't know which way to go and I thought it was important enough to bring it out sounds good definitely need to do that summer is here there's about up we don't want to go over our time limit so we fit on YouTube I wanted to bring this up that we're going to be able to take Collins on Skype we've got Skype so your face could be right here and we can actually chat with you live on Skype which will be really fun right there on the big screen and your head will be bigger than ours on the video but anyway we'll be talking more about that tomorrow but we're going to be able to take obviously your email feedback through Twitter you name it yeah the chat on Ustream we're going to set up an IRC channel which is a chat room on the website and also answer emails for any questions like of the topics that we covered for example today or corrections of course if we said something that wasn't correct we'll be answering your emails viewer email we're going to set up so that we can do email Twitter at replies SMS even telephone voicemail and live telephone calls and Skype so if you're interested in participating in any of those things just let us know follow the links you can go to breadtv.com it's b-r-e-d-t-v .com and everything is there and we'll keep you informed so we're doing this live Monday through Friday every day 10am in New York 10am New York time Monday through Friday every day so if you want to join us live just go to b-r-e-d-t-v.com breadtv.com and click on the live button and then once you get into the Ustream page make sure you click on the chat room thing and you can join us live in the chat room and then call us on Skype or contact us anytime just give us your Skype name and we'll call you whatever we'll look forward to seeing you I guess until the next time and we have our music together for the intro and the outro now we have our new theme music by Rick Knight he's a great composer and he's given us the music so anyway we'll see you tomorrow great to see you and hope to hear from you soon take care bye