 Social entrepreneurship is a challenging thing to define because it captures a big range of activities but at its heart it's still entrepreneurship as you'd understand it in a commercial environment. So it's about using innovation to exploit opportunities and that happens regardless of whether you've got enough resources at the outset and also it can happen in any context. We understand it in startups most commonly but it can happen in any kind of organization. Social entrepreneurship is all those things but with a focus on trying to address a social and environmental issue at its heart as well. Social entrepreneurs act where they see some kind of failure whether it's by the market in terms of not providing the conditions for humanity that we would like or where government and invention hasn't been successful either and or where not-for-profits or NGOs typically intervene as well to address these kinds of issues. Where social entrepreneurship has a powerful but complementary role to play is that generally they're not constrained by particular modes of operating that traditional businesses or traditional not-for-profits or government policy often is and so they can use models which blend the best of different models of trying to achieve the social and environmental change. So that leads to quite innovative combinations of ways of doing things including combining capital, different types of capital with different types of business models. So it's an exciting and compelling mode of getting change done. So one of the things that great examples of social entrepreneurship globally which has achieved real scale is the Grameen Bank Model of Microfinance. It's one of the more famous models that led to Mohamed Unis, the founder, receiving a Nobel Peace Prize but probably more importantly than that he proved that it's possible to lend to the poor and provide them with banking services with an opportunity for them to participate in the economy whereas previously they'd been marginalized from that. From a global perspective that's a great example of social entrepreneurship achieving scale. In New Zealand we don't have many examples of organizations scaling like that but we've got some exciting early stage companies which are proving the case. One of which is ThoughtWired which takes a technological approach to trying to dramatically improve the quality of life for people with severe disabilities. So they take a head-sensing helmet or headset which will sense the brain waves of people that are locked in because of disability or injury and enable them to use that technology to communicate or control devices so to increase their independence and ability to interact with the world around them. So quite an exciting commercial opportunity in terms of the technology and its ability to scale but also has a huge impact on the quality of life for people for whom the market hasn't yet served. The development of the social entrepreneurship ecosystem in New Zealand is we could say it's lagging behind some of the other economies that we would look to and care about what's happening over there particularly the UK and North America. The big reason why the growth of this type of activity is difficult is because it doesn't fit with what's normal. We have institutionalized that traditional businesses have shareholder primacy that drives the bulk of their behavior and that the addressing of social environmental issues is done by not-for-profits and charities so we've got this binary kind of model. Social entrepreneurs are violating that to some extent because they're blending the principles of business and the practice of businesses with the impact measurement models and the understanding of issues that was traditionally belonged to the charity and not-for-profit sector. So the way that capital flows within an economy the way that our legislation is set up and our laws and regulations are set up around that binary model. So this creates challenges for anyone who's hybrid. So the big picture that's one of the big challenges. What we've seen that's been successful in catalyzing and supporting the growth of social entrepreneurship is a number of things. Government's played a strong role in creating the space for this stuff to happen that can exist as particular policies which catalyze capital or incentivize investors to invest in these kinds of businesses to provide legal frameworks to incorporate in a type of legal formal organization which encompasses both the social environmental with the commercial and increasingly it requires some leadership. It requires leadership from investors to say actually you know what I want to invest in a way which aligns with not only with the commercial or financial returns that I'm looking for but with the change I want to see in the world as well. So that flow of capital is crucial for scaling these ventures. So it does take an ecosystem. It's not a particular one particular lever you can pull. It's a number of factors interacting. Social entrepreneurship is a very rewarding activity. You got all the benefits that any other entrepreneur would realize in terms of pursuing a passion, innovating and solving a problem. But social entrepreneurs have the motivation and the excitement of trying to grapple with some of those wicked problems which are really troubling us in a global sense as a society. So the rewards are you know we're really trying to change things. We're trying to make create systemic change. So it's a rewarding activity in and of itself. But then you've got also as employers you create an environment where people are able to align their talent with their passion and what they find meaningful work creates a significant competitive advantage when you're attracting talent. So I think the core of why people should do social entrepreneurship and continue to be excited about it is because you've got that real alignment between your talent and what you find as meaningful work and being able to create change in the world who wouldn't want to get excited about that.