The C Word campaign from craftscotland is designed to provoke interest and discussion on Scottish craft at a national and international level. This advert was played in cinemas around the UK, and was aired by STV late 2009/early 2010.
The advert was written by craftscotland CEO Emma Walker, produced by James Jeffries of Onward Films, and directed by David Boni.
For more information, visit us at: craftscotland.org/thecword