 July is going to be hotter than ever because you get up to $50 off any smartphone at Appalachian Wireless to your agreement required. Better service? Bigger savings? That's today's Appalachian Wireless, an East Kentucky network company. Residents in Preston'sburg are concerned over the high volume of crashes on a section of U.S. 23 between the 23 and 80 intersection and Kentucky 3384 Towne Branch Road, although many solutions to the problem have been offered over the past few years, officials say much of the solution falls on those traveling the highway. A lot of the car wrecks that has happened here has been determined to be a lot of operator error, but there are the occasional under the influence drivers, intoxicated drivers from drugs or alcohol as well. People disregarding vehicles as they're passing by, people pulling out in front of vehicles, and with today's times, even so much as looking at cell phones, not paying attention to the road basically. This is a very busy stretch of road. Just always be observing, stay away from cell phones, focus on driving. Officials with Highway District 12 are reiterating much of what local law enforcement are already saying, but taking it just a step further. In a statement issued by the chief engineer of Highway District 12, Mary Westfall Holbrook, she says they are studying crash data and analyzing potential engineering approaches to increase safety on this stretch of U.S. 23. She urges drivers to slow down in this area, stay alert for vehicles entering and exiting the highway, making sure to use turn signals at all times, and of course always wear your seat belt and make sure everyone in your vehicle does the same. Reporting from Prestonsburg, I'm Shawn Allen for EKB News.