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Published on Jun 15, 2018
“I’m Sorry” is about an emotional blackout, leaning into those feelings that the world is against you, totally wrecking everything and hurting someone close to you because of your own hurt. You can’t think straight, your emotions are jumbled and you’re totally defenseless against that pendulum between “highest highs” and “murderous lows”… The whole song’s kind of an apology for what you did during that out-of-body experience, when you became someone you’re not.
When we wrote this we were listening to a J-pop artist we both revere, Kazumasa Oda - we covered his famous song “Love Story Wa Totsuzen Ni” on our EP “Boys Love”. His songs are so masterfully crafted, with each member of the band knowing exactly where to pop in and out, and then all of it coming together to articulate these perfectly balanced chord progressions. The bridge in “I’m Sorry” and changing the chord progression in the last chorus…those were our ways of embracing those recordings and arrangement techniques.
Directed by Dakota Light-Smith 3D Makeup by Ines Alpha Gaffer & Additional Editing by Tyler Monsein Makeup by Zenna Hodge