 What I love so much about Gen Z is that they kind of, they are fearless. Some of us, we were kind of told that you had to do this specific path and wait your turn to be a leader. And I don't think Gen Z is waiting for that. I think they are trying to lead now and they are making sure that their voice is heard to those who have an opportunity to make a change. In many cases, they become the person to make that change. These younger generations, they just bring it. They come with it. They ask for it and they demand and they command. And so I love that spirit. I love that attitude. It's the drive, the creative, the creativeness. That generation or those generations can take a phone and make such amazing content. It doesn't require a lot of heavy lifting or big budgets, but it's just amazing that they can do so much with actually, with so little. They're having active conversations about DE and I and inclusion and gender representation in a way that many of us didn't when we were growing up in the business. So I'm inspired to see that that's sometimes the first thing that young marketers want to talk about versus the thing that you have to check. Gen Z and millennials understand the importance of being genuinely interactive, engaging in dialogue and building community. If we live in a world where mistakes aren't coachable or we can't learn from them, then progress won't be made. Gen Z, don't shy away from long form. Don't shy away from longer videos. Take time to still really steep yourself in what you want to be knowledgeable about, what you want to learn about and talk about because I think we all can continue to keep learning. And that's one thing that I would say don't let just because you have a voice make you think that maybe you feel like you know all there is to know, there's always more to learn. I would love to see many more of them speaking up with their own unique perspective on what our industry should be doing and what they can make happen because they have the advantage of bringing a completely fresh objective perspective. And I would love to see them really influence the future industry by speaking up about what they want to make happen.