 discuss how organizations get fixed on. We hear a collision and we know collision is a place where many people come to discuss technology and how technology is taking us into the future. Can you walk us into how you see the future of organizations and individuals through the lens of technology? I think that it's what's happening is that for many years technology started in corporations and went to the consumer. We saw that trend occur and the consumerization of the technology has been there. The difference that we're seeing now is more and more is about collaboration from people and people are no longer in a physical space. People are really in virtual spaces spread out around the world and the advent of AI and ML is now providing that predictive element that lets us cut through a lot of the reactive nature of communication and get more proactive. So I now know ahead of time what our conversation was what the interest points are that you may have in the future and by putting that together that's actually shrinking the world even though the world and the workers in a corporation are now in a much larger physical setting. Organizations do have strategies that they devise that they want to achieve and then we see that many organizations are facing challenges to transform the ideas that they have in the reality. In the context of what is it that you're doing differently or what are the insights that you may want to share that allows you to get things happening? I think it's all about alignment at the end of the day. We start with the consumer first and the consumer experience drives what we're going to do whether it's the products that we make and we're looking at high quality mass produced products for the marketplace but it's really that consumer lens which drives it. Once we understand the consumer needs and the consumer wants now it's about engineering and creating and putting the machine together in order to provide that solution. We line up based on our brands, we line up based on our industries, we have shared services organizations which all work hand in hand and we are able to move forward very rapidly and create high quality products for the market that people just love. People tend to say what's the most important asset in organizations? What's the role of people and diversity within the context of potential? People is the basis of everything and we do a great job of working on a global basis to find the best talent that we can. We find people from diverse backgrounds both geographically, ethnically across all realms of possibilities and we bring them together and create cohesive units with shared values and shared purpose and that's what allows us as an organization to move at the speed of business, to move at the speed of the consumer in a very very well thought out concise manner. If there is one or two technologies that we're watching carefully closely to see how it will help to shape organization which one would it be? Well I'm very excited about 5G and the ability for new networking technology to reduce latency and to drive speed and new types of interactions closer and closer to the customer, the consumer, to the employee and hand in hand with that really is edge computing and I'm not saying that cloud computing is going away and clouds will always be there but we're going to see more and more processing move to the edge connected to 5G along with AI and ML and create all kinds of new opportunities to provide new employee experiences new customer experiences and new consumer experiences It's a pleasure to meet you, thank you